More Related Content Similar to 3 ways to re-energize your recruitment strategies (20) More from Maximum Nederland (20) 3 ways to re-energize your recruitment strategies1. © 2014 Maximum Employment Marketing Group. All rights reserved. 1
APAC RECRUITER 2014
Re-Energize Your Recruiting
2. © 2014 Maximum Employment Marketing Group. All rights reserved. 2
Campus events?
Agencies?
Referrals?
Job fairs?
Print ads?
Social media?
3. © 2014 Maximum Employment Marketing Group. All rights reserved. 3
Let’s have a look at
some insights about
the effectiveness of
recruitment channels
4. © 2014 Maximum Employment Marketing Group. All rights reserved. 4
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)
Source: LinkedIn 2013
Recruitment
agencies
18%
Social networks
15%
Online job boards
14%
Employee referral
programs
14%
Internal hires
14%
Internet resume
databases
6%
Company career
site
6%
College recruiting
programs
6%
ATS
4%
Print
3%
Top 10
most used
methods in
SEA
?
?
?
Recruitment
Agencies
18%
Social
Networks
15%
Print
3%
5. © 2014 Maximum Employment Marketing Group. All rights reserved. 5
Source: CareerXroads (2013) Source: Bersin (2012)
5 = Most effective
1 = Least effective
Source: Aberdeen Group
3.44
2.98
2.75
2.52
0
0.5
1
1.5
2
2.5
3
3.5
4
Employee referral
programs
Social networking
sites
Corporate career
pages
Internal job boards
Most
effective
source of
hire for
Fortune 500
companies
6. © 2014 Maximum Employment Marketing Group. All rights reserved. 6
Recruitment
Channel
Effectiveness
Globally
Channel
Employee Referrals
Job Boards
Careersite (incl. ATS)
Social Media
Agency
Campus
Recruiting
Job Fairs
Print
Other
Source: CareerXroads (2013) Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
7. © 2014 Maximum Employment Marketing Group. All rights reserved. 7
Channel
Most
Used
Employee Referrals
95%
Job Boards
88%
Careersite (incl. ATS)
80%
Social Media
79%
Agency
72%
Campus
Recruiting
62%
Job Fairs
55%
Print
N/A
Other
N/A
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
8. © 2014 Maximum Employment Marketing Group. All rights reserved. 8
Channel
Most
Used
Budget
Spent
Employee Referrals
95%
12%
Job Boards
88%
18%
Careersite (incl. ATS)
80%
22%
Social Media
79%
4%
Agency
72%
38%
Campus
Recruiting
62%
7%
Job Fairs
55%
N/A
Print
N/A
5%
Other
N/A
N/A
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
9. © 2014 Maximum Employment Marketing Group. All rights reserved. 9
Channel
Most
Used
Budget
Spent
Hires
Employee Referrals
95%
12%
26%
Job Boards
88%
18%
18%
Careersite (incl. ATS)
80%
22%
24%
Social Media
79%
4%
3%
Agency
72%
38%
9%
Campus
Recruiting
62%
7%
6%
Job Fairs
55%
N/A
1%
Print
N/A
5%
2%
Other
N/A
N/A
10%
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
10. © 2014 Maximum Employment Marketing Group. All rights reserved. 10
Channel
Most
Used
Budget
Spent
Hires
Highest Quality Hires
Employee Referrals
95%
12%
26%
75%
Job Boards
88%
18%
18%
28%
Careersite (incl. ATS)
80%
22%
24%
20%
Social Media
79%
4%
3%
31%
Agency
72%
38%
9%
6%
Campus
Recruiting
62%
7%
6%
21%
Job Fairs
55%
N/A
1%
11%
Print
N/A
5%
2%
N/A
Other
N/A
N/A
10%
N/A
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
11. © 2014 Maximum Employment Marketing Group. All rights reserved. 11
Channel
Most
Used
Budget
Spent
Hires
Highest Quality Hires
Plan to
Increase
Employee Referrals
95%
12%
26%
75%
20%
Job Boards
88%
18%
18%
28%
10%
Careersite (incl. ATS)
80%
22%
24%
20%
22%
Social Media
79%
4%
3%
31%
48%
Agency
72%
38%
9%
6%
7%
Campus
Recruiting
62%
7%
6%
21%
22%
Job Fairs
55%
N/A
1%
11%
18%
Print
N/A
5%
2%
N/A
N/A
Other
N/A
N/A
10%
N/A
N/A
Source: CareerXroads (2013)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: Bersin (2012)Source: New Talent Times (Jobvite/iCIms/Hrsmart) 2013
Source: CareerXroads (2013)
Source: Bersin (2012)
12. © 2014 Maximum Employment Marketing Group. All rights reserved. 12
Social
#2 source of quality hires
Mobile
Fast growing terrain
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Noticed.
Engaged.
Be creative.
Be Innovative.
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Technology
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15
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Have you heard
about Proxy
Targeting?
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Have you heard
about Real Time
Bidding?
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18
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19
With proxy targeting it is possible
to target only the people in this
building...
...or in this building...
from any company,
university or other IP /
VPN.
20. © 2014 Maximum Employment Marketing Group. All rights reserved. 20
This is
Tony
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Tony is
§ A graduate at a top tier university in Malaysia
§ Smart
§ Creative
§ A team player
§ Ambitious
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Tony
§ Gets things done
§ Spends free time helping the community
§ Fits your profile
§ And fits your company culture
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HOW TO
TARGET
TONY?
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Campus events?
Agencies?
Referrals?
Job fairs?
Print ads?
Social media?
25. © 2014 Maximum Employment Marketing Group. All rights reserved. 25
Does Tony "
visit
websites?
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Which are
the websites
Tony visits?
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Tony visits"
dozens of"
websites"
each day
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You can
target Tony
on campus
by using "
RTB and
Proxy Targeting
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MALAYSIA!
KUALA LUMPUR!
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KUALA LUMPUR!
UNIVERSITI PUTRA MALAYSIA!
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© 2013 Maximum Employment Marketing Group All rights reserved
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© 2013 Maximum Employment Marketing Group All rights reserved
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39. © 2014 Maximum Employment Marketing Group. All rights reserved. 39
And on all these websites: answers.com lolking.net philstar.com
price.com.hk baidu.com linkedin.com hk.jobsdb.com news.mingpao.com
researchandmarkets.com thewindowsclub.com grooveshark.com macx.cn
28hse.com excite.com ebuddy.com sixtv.tv popyard.com epochtimes.com
funnie.st techrepublic.com italianfoodforever.com renren.com lolbase.me
6park.com youku.com damnlol.com uwants.com hk-pub.com
vidtomp3.com excite.com letv.com head-fi.org maplestage.com
gooddrama.net tudou.com addictinggames.com zh.minecraftwiki.com
backchina.com mediafire.com livetvchannelsfree.com listcovery.com
patient.co.uk scribd.com reuters.com mangasee.com elitedaily.com
ziddu.com unixmanga.net hkgolden.com articledigg.com video2mp3.net
foodporndaily.com gooooal.com narutoget.com dailymail.co.uk
guetube.com tyda.com thedailyshow.com christianpost.com
theguardian.com scrabblefinder.com metacafe.com xiami.com
mobafire.com express.co.uk sohu.com photobucket.com secretchina.com
funlolx.com zillow.com vogue.com.au video44.net iciba.com almuten.net
jobrapido.com sonyalpharumors.com koreastardaily.com onemanga.com
dianping.com solomid.net etnet.com.hk austen.com cnblogs.com
perezhilton.com theaustralian.com.au photoblog.hk have8.com
phonearena.com yayabay.com spanishdict.com and over 3,000 others
40. © 2014 Maximum Employment Marketing Group. All rights reserved. 40
So long Tony is
online on campus,
he sees Maximum
web banners on
sites he visit.
41. © 2014 Maximum Employment Marketing Group. All rights reserved. 41
Top 10 websites:
196,068 views
(32.68 %)
Other 3,800+ websites:
403,932 views (67.32 %)
600,000 VIEWS
over 5 DAYS
3,800+
WEBSITES
TOP
WEBSITES
42. © 2014 Maximum Employment Marketing Group. All rights reserved. 42
YouTube.com
Blogspot.com
Mangafox.me
Beautifulnara.com
Mudah.my
Epochtimes.com
I3investor.com
Jobsmudah.com
Answers.com
Malaysia-chronicle.com
81,502
25,317
20,276
15,336
12,091
9,530
9,357
8,415
7,123
7,121
TOP 10 WEBSITES
43. © 2014 Maximum Employment Marketing Group. All rights reserved. 43
Tony…
How would you
seduce him?
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Technology
45. © 2014 Maximum Employment Marketing Group. All rights reserved. 45
GAMIFICATI N
Employer Branding
Perception Rectification
46. © 2014 Maximum Employment Marketing Group. All rights reserved. 46
Maximum created an "
integrated campaign "
with high impact visuals "
using Federal "
Mogul products.
FEDERAL MOGUL EMPLOYER BRAND MANAGEMENT
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50. © 2014 Maximum Employment Marketing Group. All rights reserved. 50
51. © 2014 Maximum Employment Marketing Group. All rights reserved. 51
GAMIFICATI N
Employer Branding
Perception Rectification
Recruitment
52. © 2014 Maximum Employment Marketing Group. All rights reserved. 52
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http://www.unilever.com.cn/
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http://www.unilever.com.cn/
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http://www.unilever.com.cn/
56. © 2014 Maximum Employment Marketing Group. All rights reserved. 56
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GAMIFICATI N
Employer Branding
Perception Rectification
Recruitment
Employee Engagement
Training and Development
58. © 2014 Maximum Employment Marketing Group. All rights reserved. 58
Re-Energize "
Your Recruiting
For more information, talk to me.
Lezann Chong
Director, APAC Accounts!
!
E: lezann.chong@maximum.com
W: maximum.com/lezann-chong
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Singapore 048623
T: + 65 6632 3552
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