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The Creative Workplace: Trends and Challenges

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To find out how creative professionals really feel about their jobs, companies and career prospects, The Creative Group partnered with AIGA, the professional association for design, to conduct a survey of more than 1,000 industry practitioners. Get a look at highlights and key takeaways from the research.

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The Creative Workplace: Trends and Challenges

  1. 1. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. THE CREATIVE WORKPLACE
  2. 2. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. We surveyed more than 1,000 creative professionals to find out how they really feel about their careers and companies. Here’swhat they shared … 2
  3. 3. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. Open-concept office: 31% Individual workstation or cubicle: 30% Private office: 17% Shared office: 14% Home office: 7% Coworker space: 1% STICKING TO TRADITION Creative professionals generally conform to the norm in terms of when and where they work. On average, creative professionals complete 89% of their work during normal business hours (9 a.m. to 5 p.m.). In what type of office space do you most often work? 3
  4. 4. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. In-person meetings: 49% Team chat and instant messaging: 25% Email: 17% Phone calls: 4% Video conferencing: 4% Internal social network: 1% TORN OVER THE BEST WAY TO WORK Creative professionals want to work remotely more often yet feel in-person interactions are best. While 30% of creative professionals prefer to always go into the office, 69% wish they could work from home or another non-company site more frequently than they currently do. 36% of creative professionals said their company doesn’t allow employees to work remotely. What is the most effective method for communicating with your teammates? 4
  5. 5. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. TURNING TO FREELANCERS 37% of creative teams will rely more heavily on freelancers in the next three years. Top reasons creative teams hire freelancers: 1. To help with heavy workloads (46%) 2. To access skills that don’t exist internally (23%) 3. To gain cost efficiencies (8%) Top areas for hiring freelancers:* *Multiple responses were permitted. Top responses are shown. 5 1. Graphic and web design (51%) 2. Video production and photography (44%) 3. Production design (23%) 4. Interactive and multimedia design (21%) 5. User experience research and design (17%)
  6. 6. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. OPTIMISTIC ABOUT THE FUTURE Will new technology create more or less demand for your skills in the next three years? How challenging do you think it will be to keep your skills up to date as you advance in your career? 6 Much more: 11% Somewhat more: 34% No change: 40% Somewhat less: 11% Much less: 4% Very challenging: 21% Somewhat challenging: 67% Not challenging: 12% Creative professionals think technology will generate greater employment opportunities, but staying marketable will be a challenge.
  7. 7. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. SEEKING SKILLS TRAINING Creative professionals aspire to acquire new skills, but many aren’t getting enough support from their employer. Top technical skills creative professionals would like to develop: 1. Web and user experience design (24%) 2. Content creation and content marketing (8%) 3. Data visualization (8%) 4. Video production (8%) 5. User interface design (7%) 7 45% of creative professionals said their company is slow to adopt new technology and 70 % rate their company’s efforts to prepare employees for new technology adoption fair or poor.
  8. 8. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. SEEKING SKILLS TRAINING Creative professionals aspire to acquire new skills, but many aren’t getting enough support from their employer. How would you rate the training resources and opportunities your company provides to help you develop your skills? Responses do not total 100 percent due to rounding. 8 Poor: 25% Fair: 33% Good: 30% Excellent: 11%
  9. 9. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. OPEN TO NEW OPPORTUNITIES Creative professionals are more confident in their career prospects. Are you more or less confident in your overall career prospects now compared to one year ago? Responses do not total 100 percent due to rounding. 9 Much more: 21% Somewhat more: 40% No change: 22% Somewhat less: 10% Much less: 6%
  10. 10. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. OPEN TO NEW OPPORTUNITIES Creative professionals are more inclined to explore their options. How likely are you to look for a new job in the next 12 months? 10 Professionals who work in-house are more likely to pursue a new opportunity than those employed at agencies or who freelance. Very likely: 35% Somewhat likely: 25% Somewhat unlikely: 16% Very unlikely: 20% Don’t know: 4%
  11. 11. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. OPEN TO NEW OPPORTUNITIES Top reasons creative professionals are considering a career move: 1. Limited opportunities for career growth (29%) 2. Unhappiness with management (16%) 3. Job boredom (13%) 4. Inadequate compensation and benefits (10%) 5. Excessive work (4%) 11
  12. 12. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All registered trademarks are the property of their respective owners. For hiring and retention advice, visit creativegroup.com.

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