The Future of Nutraceuticals - Emerging Trends and Innovations The field of nutraceuticals is continuously evolving, with emerging trends and innovations shaping its future. Here are some key areas of development in the nutraceutical industry: Personalized Nutrition: Advances in technology, such as genetic testing and biomarker analysis, are enabling personalized nutrition. Nutraceuticals can be tailored to an individual's unique genetic makeup, nutritional needs, and health goals. Personalized nutrition aims to optimize health outcomes by providing targeted supplementation and dietary recommendations. Nutrigenomics: Nutrigenomics is the study of how nutrients and bioactive compounds interact with genes and influence gene expression. This field explores how specific nutraceuticals can be used to modulate gene activity and promote health. Nutrigenomics research may lead to the development of nutraceuticals that are specifically designed to target and address genetic factors associated with various health conditions. Microbiome-targeted Nutraceuticals: The gut microbiome, the collection of microorganisms residing in our digestive system, plays a crucial role in our overall health. Emerging research is exploring the relationship between the microbiome and various health conditions. Nutraceuticals can be designed to target and support a healthy gut microbiome, with prebiotics, probiotics, and postbiotics being key areas of focus. Plant-based and Sustainable Nutraceuticals: There is a growing demand for plant-based and sustainably sourced nutraceuticals. Consumers are increasingly seeking products derived from natural and environmentally friendly sources. This has led to the development of plant-based alternatives to traditional nutraceutical ingredients, as well as innovations in sustainable cultivation and extraction methods. Novel Delivery Systems: Enhancements in delivery systems are improving the bioavailability and efficacy of nutraceuticals. Technologies such as nanotechnology, liposomal encapsulation, and microencapsulation are being explored to protect and deliver nutraceuticals more effectively. These innovations can improve absorption, increase stability, and enable targeted delivery to specific tissues or cells. Functional Foods and Beverages: Nutraceuticals are increasingly being incorporated into everyday foods and beverages, creating a category known as functional foods. These products offer health benefits beyond basic nutrition and are designed to support specific health needs. Functional foods and beverages provide convenience and a familiar consumption experience while delivering targeted nutraceutical ingredients. Integration of Traditional Medicine: Traditional medicine systems, such as Ayurveda, Traditional Chinese Medicine, and herbal remedies, have long utilized plant-based ingredients for their health benefits. The integration of traditional medicine with modern research and technology is gaining traction.

1. Current & Future trends in
Nutraceuticals market
Dr Maulik Suthar
Director , Production & R&D
Orange nutraceutical

3. Outline
• Why there is a global uptrend in Nutraceuticals/Herbals?
• Curcumin Market & Applications
• Ashwagandha extract market & Applications
• Moringa market & Applications
• Other Indian Herbs Export
• Regulatory Aspects of Nutraceuticals/Herbals
• Q & A

5. Curcumin/Turmeric

7. How much is the global Curcumin Market
worth?
• Fortune Business Insights says that the global market size was
USD 73.41 million in 2021 and is projected to reach USD
155.24 million by 2029
• The global curcumin market is projected to grow from $79.94 million
in 2022 to $155.24 million by 2029, at a CAGR of 9.95% in forecast
period, 2022-2029

8. Curcumin Market
• The curcumin market is expected to grow at a CAGR of 11.3% from 2023
to 2033. This growth is being driven by the increasing demand for
curcumin from the food, pharmaceutical, and cosmetics industries.
• Curcumin is a compound found in turmeric, a spice that has been used for
centuries in traditional medicine. Curcumin has a number of health
benefits, including anti-inflammatory, antioxidant, and anti-cancer
properties.
• The food industry is one of the major drivers of the curcumin market.
Curcumin is being used as a natural coloring agent and flavoring agent
in food products. It is also being used as a dietary supplement to improve
health and well-being.
• The pharmaceutical industry is another major driver of the curcumin
market. Curcumin is being used in the development of new drugs for the
treatment of a variety of diseases, including cancer, Alzheimer's disease,
and arthritis.
• The cosmetics industry is also using curcumin in a variety of products,
such as skin creams and lotions. Curcumin has been shown to have skin-

9. Applications of curcumin
Curcumin is now a well-established therapeutic agent against
• Cancers
• neurodegenerative diseases,
• microbial infections,
• arthritis & inflammatory disorders.

10. • The global curcumin market is segmented by region, nature, application,
and form. By region, the market is segmented into North America, Europe,
Asia-Pacific, Latin America, and Middle East & Africa. North America is the
largest market for curcumin, followed by Europe and Asia-Pacific.
• By nature, the market is segmented into conventional and organic. The
conventional segment is the largest segment, followed by the organic
segment.
• By application, the market is segmented into food, pharmaceutical,
cosmetics, and others. The food segment is the largest segment, followed
by the pharmaceutical segment.
• By form, the market is segmented into powder, capsules, tablets, and
others. The powder segment is the largest segment, followed by the
capsules segment.
• The curcumin market is a growing market and is expected to continue to
grow in the coming years. The growth of the market is being driven by the
increasing demand for curcumin from the food, pharmaceutical, and
cosmetics industries.

11. Ashwagandha

13. 2. Ashwagandha extract market trends
• On the basis of application, the dietary supplement segment
was the highest contributor to the market, with $335.7 million
in 2021, and is estimated to reach $1,006.1 million by 2031,
at a CAGR of 11.7% during the forecast period.
• Ashwagandha is an ancient medicinal herb with various
possible health benefits. Study findings suggest that it may help
reduce anxiety and stress, support restful sleep, and even
improve cognitive functioning in certain populations.
Ashwagandha is likely safe for most people in the short term.

14. • The global Ashwagandha market size was valued at $42.8 million in 2021 and is
projected to reach $2.5 billion by 2031, growing at a CAGR of 11.4% from 2022 to
2031.
• The market is segmented by product type, application, and region. By product
type, the market is segmented into extracts, powders, capsules, and tablets. The
extracts segment is the largest segment, followed by the powders segment.
• By application, the market is segmented into dietary supplements,
pharmaceutical, and cosmetics. The dietary supplements segment is the largest
segment, followed by the pharmaceutical segment.
• By region, the market is segmented into North America, Europe, Asia-Pacific,
Latin America, and Middle East & Africa. North America is the largest market for
Ashwagandha, followed by Asia-Pacific and Europe.
• The growth of the Ashwagandha market is being driven by the increasing demand
for Ashwagandha from the dietary supplement, pharmaceutical, and cosmetics
industries. The dietary supplement industry is the largest market for
Ashwagandha, followed by the pharmaceutical industry.

15. • The demand for Ashwagandha is highest in North America and Asia-Pacific. The increasing
awareness of the health benefits of Ashwagandha is also driving the growth of the market.
• Here are some of the factors that are expected to drive the growth of the Ashwagandha market in
the coming years:
• Increasing awareness of the health benefits of Ashwagandha: Ashwagandha is a well-known herb
in Ayurvedic medicine and has been used for centuries to treat a variety of health conditions. In
recent years, there has been a growing interest in Ashwagandha in the West due to its potential
health benefits.
• Increasing demand for Ashwagandha from the dietary supplement industry: The dietary
supplement industry is the largest market for Ashwagandha. The increasing demand for
Ashwagandha from the dietary supplement industry is due to its potential health benefits and its
increasing availability in dietary supplements.
• Increasing demand for Ashwagandha from the pharmaceutical industry: The pharmaceutical
industry is another major market for Ashwagandha. Ashwagandha is being used in the
development of new drugs for the treatment of a variety of diseases, including anxiety,
depression, and fatigue.
• Increasing demand for Ashwagandha from the cosmetics industry: The cosmetics industry is also
using Ashwagandha in a variety of products, such as skin creams and lotions. Ashwagandha has
been shown to have skin-lightening and anti-aging properties.
• Overall, the Ashwagandha market is expected to grow significantly in the coming years due to the
increasing demand for Ashwagandha from the dietary supplement, pharmaceutical, and
cosmetics industries.

16. Applications of Ashwagandha
• Relieves Stress and Anxiety. Ashwagandha is perhaps best
known for its stress-relieving properties.
• Lowers Blood Sugar and Fat.
• Increases Muscle and Strength.
• Improves Sexual Function in Women.
• Boosts Fertility and Testosterone Levels in Men.
• Sharpens Focus and Memory.
• Supports Heart Health.

17. • Who is the largest producer of ashwagandha?
• Ashwagandha Farming in India –
• Which are the top Ashwagandha producing states in India? Ans.
Rajasthan, Punjab, Haryana, Gujarat, Uttar Pradesh, Madhya Pradesh
and Maharashtra are leading Ashwagandha producing states of the
country
• What is the demand of ashwagandha in India?
• The domestic demand for Ashwagandha roots as stated earlier
is about 7000 tonnes annually. As the production is much less
(around 1500 tonnes) in India, the internal market itself is highly
potential.
• Which countries export ashwagandha?
• The top 3 exporters of Ashwagandha are India with 25,608
shipments followed by United States with 498 and European
Union at the 3rd spot with 401 shipments.

18. • What is the rate of ashwagandha in KG?
• 500 to 1,000 rs/KG
• Ashwagandha is rapidly becoming one of the world's most
valuable medicinal plants. The global interest in this herb and
the high demand for its roots provide an ample scope to
cultivate this plant on a commercial scale. As the demand
increases, it puts pressure on the supply chain, thus leading to
adulteration.

19. Ashwagandha Brands
• Himalaya.
• Dabur.
• Baidyanath.
• MuscleBlaze.
• Zandu.
• Patanjali.
• Organic India.
• Carmel Organics.

20. • What is more powerful than ashwagandha?
• When comparing ashwagandha vs. rhodiola, rhodiola is a go-to
for those looking to improve overall mental energy. It's so potent
that it even enhances energy in people with chronic fatigue
syndrome.

21. Moringa

22. Applications of Moringa
1 - Rich in Vitamins and Minerals
2 - Rich in protein
3 - Fights Inflammation
4 - It can help fight free radicals
5 - Making bones healthier
6 - It helps balance blood sugar
7 - It is a lactation enhancer
8 - Improves gut-health

23. Global moringa market size
• The global moringa market size was valued at USD 7.71 billion in 2021, and is projected to reach
USD 17.55 billion by 2030, registering a CAGR of 9.57% from 2022 to 2030.
• The market is segmented by product type, application, and region. By product type, the market is
segmented into leaf powder, seed oil, bark, and flower. The leaf powder segment is the largest
segment, followed by the seed oil segment.
• By application, the market is segmented into dietary supplements, cosmetics, food & beverages,
and animal feed. The dietary supplements segment is the largest segment, followed by the
cosmetics segment.
• By region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and
Middle East & Africa. Asia-Pacific is the largest market for moringa, followed by North America
and Europe.
• The growth of the moringa market is being driven by the increasing demand for moringa from the
dietary supplement, cosmetics, food & beverages, and animal feed industries. The dietary
supplement industry is the largest market for moringa, followed by the cosmetics industry.
• The demand for moringa is highest in Asia-Pacific due to the increasing awareness of the health
benefits of moringa and its increasing availability in the region.

24. • Here are some of the factors that are expected to drive the growth of the moringa
market in the coming years:
• Increasing awareness of the health benefits of moringa: Moringa is a nutrient-rich
plant that has been shown to have a number of health benefits, including
boosting the immune system, reducing inflammation, and improving blood sugar
control.
• Increasing demand for moringa from the dietary supplement industry: The dietary
supplement industry is the largest market for moringa. The increasing demand for
moringa from the dietary supplement industry is due to its potential health
benefits and its increasing availability in dietary supplements.
• Increasing demand for moringa from the cosmetics industry: The cosmetics
industry is also using moringa in a variety of products, such as skin creams and
lotions. Moringa has been shown to have skin-lightening and anti-aging
properties.
• Increasing demand for moringa from the food & beverage industry: The food &
beverage industry is also using moringa in a variety of products, such as juices,
smoothies, and snacks. Moringa has a mild, earthy flavor that can be used to add
nutritional value to food and beverages.
• Increasing demand for moringa from the animal feed industry: The animal feed
industry is also using moringa in animal feed. Moringa is a good source of protein
and other nutrients that can help to improve the health of animals.
• Overall, the moringa market is expected to grow significantly in the coming years
due to the increasing demand for moringa from the dietary supplement,
cosmetics, food & beverage, and animal feed industries.

25. Regulatory/FDA and Customs requirements

28. Other Indian Herbs for Export
• Neem (Azadirachta indica)
• Aloe Vera (Aloe vera)
• Sage (Salvia officinalis)
• Fenugreek (Trigonella foenum-graecum)
• Tulasi (Holy Basil)
• Giloy (Tinospora cordifolia)
• Curry Leaves ( Murraya koenigii )
• Psyllium
• Cumin
• Saffron