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Entrepreneurship for the Public Good Portfolio
- 1. Matthew Schwartz Entrepreneurship for the Public Good Berea College Business Administration: Accounting/MIS Senior Cottonwood, ID July 7, 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 2. Purpose A presentation that showcases the knowledge and experiences that increased and solidified our skillsets in order to promote the well-being of communities in Rural Appalachia by solving complex problems. 7/7/2017Matthew Schwartz, Ideas into Action
- 3. Problem Appalachian Poverty, Appalachia’s War on Poverty www.appvoices.org n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 4. Chad Berry, Lexgo, http://www.kentucky.com n.d. Web. 05 July 2017 Appalachian Region, University of Michigan. http://www.umich.edu n.d. Web. 05 July 2017 JD Vance, Cleveland Ohio, www.cleveland.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 5. Key Concepts 1. Ideas into Action 2. Creating Community 3. Redefining Entrepreneurship 4. Community Development 5. Empathy 6. Show up 7. Design Thinking 8. Business Model Canvas 9. Adventure Tourism 10. Opportunity Recognition -> Solution Oriented 7/7/2017Matthew Schwartz, Ideas into Action
- 6. Focus •Ideas into Action •Creating Community •Redefining Entrepreneurship EPG logo, Entrepreneurship for the Public Good, www.epgberea.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 7. 1. Ideas into Action Ideas into Action, Ideas for Leaders, www.ideasforleaders.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 8. Creating Community, Reach, http://www.reachhd.org n.d. Web. 05 July 2017 2. Creating Community 7/7/2017Matthew Schwartz, Ideas into Action
- 9. 3. Redefining Entrepreneurship Redefining Entrepreneurship, The Hub for Startups, https://thehubforstartups.com n.d. Web. 05 July 2017 End to End Innovation, Harvard Business Review, https://hbr.org n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 10. Academic skills Reading and Researching, Alamy Library www.alamy.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 11. EPG Abilities 1. Recognizing Opportunities 2. Mobilizing Resources 3. Advocating Change EPG logo, Entrepreneurship for the Public Good, www.epgberea.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 12. 1. Recognizing Opportunities Dinner with Trans Am Cyclists, Anya Heremes, “Personal Observations” Berea, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 13. 2. Mobilizing Resources Community Asset Mapping, John Fox, Friends of the Boone Trace Livingston, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 14. 3. Advocating Change Trans Am Cyclist, Trans American Race www.transambikerace.com n.d. Web. 05 July 2017 Advocating Change, Rodney Kimbangu, Hal Rogers Presentation Columbia, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 15. Learning Styles Entrepreneurial StrengthsFinder, Amazon www.amazon.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 16. Assumptions Finances, Henry Harvin Education www.henryharvin.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 17. Civic Entrepreneurial Leadership Boone Trace Hike, Rodney Kimbangu, London, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 18. Public Common Good Kids Legacy Tri, Rodney Kimbangu, Lexington, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 19. EPG Support Customer Interviews, Million Munkeys www.millionmunkeys.net n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 20. Key Personal Growth insights Personal Growth Insights, The Ice House Entrepreneurship Program www.patch.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 21. Indian Fort Mountain Madison County, Kentucky Stock Photos, http://www.trover.com n.d. Web. 04 July 2017. Daniel Boone Marker, Kentucky, www.signsofhistory.com n.d. Web. 04 July 2017. 7/7/2017Matthew Schwartz, Ideas into Action
- 22. Significant Event Natural Bridge, Rodney Kimbangu, Slade, KY May 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 23. Personal Hunches End to End Innovation, Harvard Business Review, https://hbr.org n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 24. Mulligans Awesome Hiking Experience, Rodney Kimbangu, Berea, KY June 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 25. Next Steps Next Steps, Every Library https://votelibraries.nationbuilder.com n.d. Web. 05 July 2017 Berea College, The Odyssey--Berea www.theodysseyonline.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
- 26. THANK YOU! 7/7/2017Matthew Schwartz, Ideas into Action
- 27. References • Advocating Change, Rodney Kimbangu, Hal Rogers Presentation Columbia, KY June 2017 • Appalachian Poverty, Appalachia’s War on Poverty www.appvoices.org n.d. Web. 05 July 2017 • Appalachian Region, University of Michigan, http://www.umich.edu n.d. Web. 05 July 2017 • Awesome Hiking Experience, Rodney Kimbangu, Berea, KY June 2017 • Berea College, The Odyssey--Berea www.theodysseyonline.com n.d. Web. 05 July 2017 • Boone Trace Hike, Rodney Kimbangu, London, KY June 2017 • Chad Berry, Lexgo, http://www.kentucky.com n.d. Web. 05 July 2017 • Community Asset Mapping, John Fox, Friends of the Boone Trace Livingston, KY June 2017 • Creating Community, Reach, http://www.reachhd.org n.d. Web. 05 July 2017 • Customer Interviews, Million Munkeys www.millionmunkeys.net n.d. Web. 05 July 2017 • Daniel Boone Marker, Kentucky, www.signsofhistory.com n.d. Web. 04 July 2017. • Dinner with Trans Am Cyclists, Anya Heremes, “Personal Observations” Berea, KY June 2017 • End to End Innovation, Harvard Business Review, https://hbr.org n.d. Web. 05 July 2017 • Entrepreneurial StrengthsFinder, Amazon www.amazon.com n.d. Web. 05 July 2017 • EPG logo, Entrepreneurship for the Public Good, www.epgberea.com n.d. Web. 05 July 2017 • Ideas into Action, Ideas for Leaders, www.ideasforleaders.com n.d. Web. 05 July 2017 • JD Vance, Cleveland Ohio, www.cleveland.com n.d. Web. 05 July 2017 • Finances, Henry Harvin Education www.henryharvin.com n.d. Web. 05 July 2017 • Indian Fort Mountain Madison County, Kentucky Stock Photos, http://www.trover.com n.d. Web. 04 July 2017. • Kids Legacy Tri, Rodney Kimbangu, Lexington, KY June 2017 • Natural Bridge, Rodney Kimbangu, Slade, KY May 2017 • Next Steps, Every Library https://votelibraries.nationbuilder.com n.d. Web. 05 July 2017 • Personal Growth Insights, The Ice House Entrepreneurship Program www.patch.com n.d. Web. 05 July 2017 • Reading and Researching, Alamy Library www.alamy.com n.d. Web. 05 July 2017 • Redefining Entrepreneurship, The Hub for Startups, https://thehubforstartups.com n.d. Web. 05 July 2017 • Trans Am Cyclist, Trans American Race www.transambikerace.com n.d. Web. 05 July 2017 7/7/2017Matthew Schwartz, Ideas into Action
Editor's Notes
- Hello everyone, as you all know I am Matthew Schwartz. I am a senior from Cottonwood Idaho and I am majoring in Accounting and Management Info Systems.
- Throughout the summer we have accomplished so much to increase and solidify our own skillset while solving complex problems to promote the well-being of communities in Rural Appalachia. I would like to present my experience and view of everything we have completed in eight short weeks.
- According to the online Census project we completed, the Appalachian region, specifically, Knox, Laurel, Rockcastle and Bell County, are at horrible poverty levels, around 20-30%. In addition, all of these counties, except Laurel, are considered “economically distressed”-- this means they are part of the 10% of the poorest counties in the country. Laurel is considered “at risk” which means it is in the 10-25% range of the poorest counties in the country. In response to this poverty, the EPG cohort is trying to mitigate these economic issues by proposing a bike route to stimulate tourism dollars within these communities and increase their cash flow and tax base.
- In order to solve these issues, we first needed a background history of the Appalachia region. The greatest academic insight that I gained about the Appalachian region was how the migration and evolution of the people’s practices have shaped their culture and heritage. Chad Berry provided the strongest history and information on the Appalachian people and how the general public has shaped the way history views Appalachia. In addition, JD Vance published a memoir in 2016 that became a best-seller, although the book has recently become a very controversial memoir because of how the mass media and news reporter warped the interpretation of the memoir to represent the total population of Appalachia. Reading Hillbilly Elegy gave me a certain impression of the Appalachian people and I was hesitant to believe that all Appalachians were similar to JD Vance’s family. Thankfully, Dr. Berry was able to reinforce my hypothesis and showed me the history of the Appalachian people. He helped me understand the reason for their migration and the reason for the hardships they face. In addition, we watched four series of a collection of videos that contributed to my knowledge and understanding of the Appalachian region and people. The first two series, A History of Mountains and People, provided me with the context and the understanding of the importance and security that the mountains provide to the Appalachian people. The Appalachian Mountains are over 1 billion years old and they, along with their significant biodiversity, have provided the people of the region with nutrition and protection since the migration to the region. The final two series of A History of Mountains and People, provided me with the history of how the Native Americans’, the pioneer invaders’ and the settlers’ migration and challenges have shaped the development of North America. The series also revealed conservation efforts towards the region and the national parks of North America. The Appalachian region is one of the oldest regions in the United States and its biodiversity and peoples gives light to the understanding to the Appalachian people and the formation of the United States. Understanding its history along with the history of the migration of the Appalachian people, is essential in order to successfully provide economic and lifestyle relief to the communities of the region.
- Throughout the EPG experience, I have developed many skills and learned about a variety of different concepts. The three concepts that stand out to me the most are “Ideas into Action”, “Creating Community” and “Redefining Entrepreneurship.”
- First, “Ideas into Action” is a concept and skill which states that we all have knowledge and expertise, but without sharing our knowledge, it remains an idea or concept. In order to be successful and resourceful to ourselves and our community, one must be able to bring their “Ideas into Actions”. This concept was revealed throughout the entirety of EPG, but creating the Daniel Boone Trace Trail maps and listening to the Hal Rogers presentations stood out to me as key examples of “Ideas into Action”. Dr. Hackbert reiterated the importance of writing down your thoughts, sharing your thoughts and building off of others ideas in order to create concrete content. At the Hal Rogers presentation, I realized that we have all gained the expertise to present the concepts of what it means to be an entrepreneur. This program has provided us with excellent training which was made evident by our presentation preceding the presentation by Eastern Kentucky University’s president. Without sharing the skills we learned, we waste the skills that we were blessed to receive.
- The second concept was the importance of “Creating Community.” I learned this lesson through the Ice House program. I realized its importance through working with the communities and recognizing the network that was needed in order to finish the prototypes of the Daniel Boone Trace Trail maps.
- The final concept I would like to expand on is “Redefining Entrepreneurship.” Coming into EPG, I had a misconception that being an entrepreneur was starting a business and managing that business. However, throughout the EPG experience, we discovered that being an entrepreneur is actually the process of being curious, seeing opportunities in challenges, testing your hypotheses, marshalling resources outside of your control, and providing solutions to the problems which you have identified. The EPG program has provided me with the knowledge of the process and the importance of identifying problems and creating sustainable solutions to those problems for the people and communities in my life.
- These concepts have strengthened my capacity to be an innovator and entrepreneur. To expand my understanding of these three concepts, I read and studied about what it takes to create a successful network and how to create mutual relationships that benefit all parties. In order to bring “Ideas into Action,” I have been researching and developing a process to help my friend start a restaurant that he has been wanting to start for some time. I have read a few articles from entrepreneur.com and learned about different skill sets that entrepreneurs need in order to be successful. If I could do the program over again, I would work on getting more feedback from my team and Dr. Hackbert in order to see how and if I am practicing the concepts that I was taught. I would also do more research on successful entrepreneurs and how they overcame challenges.
- Recognizing opportunities, mobilizing resources, and advocating change are the three key insights and skills I have gained from the EPG abilities.
- Dr. Hackbert taught me about recognizing opportunities through showing up and providing us with a variety of opportunities. Those opportunities included speaking with customers, solving problems within our teams and identifying the potential opportunities throughout the community meetings. I have learned to look at situations with the mindset of creating solutions to solve the problems that are presented.
- The second ability I found helpful was the skill of mobilizing resources. Mobilizing resources is a critical component of success, and I have seen its importance demonstrated by the amount of moving parts that Dr. Hackbert and the teams had to coordinate with in order to complete the prototypes for the Daniel Boone Trace Trail maps. This skill is essential to our success, because we cannot do everything by ourselves. We are where we are today because of the people around us and the resources which they have provided for us. Knowing how to create mutual relationships and how to mobilize people and resources towards working for a common goal will create more viable and sustainable solutions to the problems faced by ourselves and our communities.
- The third ability that I find important is advocating change. This ability is essential to the success of a community because it allows for continual growth and improvement. We have all learned certain skill sets and been provided opportunities. Some are more blessed than others, and some have had opportunities taken from them. It is the job of all people to advocate for their communities and the people who are less fortunate than themselves. Without a combined effort of advocating for change and working to become the best version of ourselves, we will cripple the future of our communities. Therefore, advocating for continual improvement and change will create a sense of community and growth that will strengthen community members and improve their quality of life.
- I found the Entrepreneurial Strengthsfinders to be a beneficial tool in learning my strengths and the strengths of my teammates, because it reassured me of our ability to be high performing. In addition, knowing about these strengths and skills will enable me to more easily identify the strengths of others in my future in order to form a diverse and high performing team. Entrepreneurial Strengthsfinders sharpened my understanding of diverse thoughts and provided me with opportunities to learn about different strengths that make up an entrepreneur. These strengths were different traits and personalities than what I have studied prior to EPG, so I now have a more well-rounded understanding of people and the dynamics of working in a team.
- Coming into EPG, I had the idea that we would learn how to start a business along with handle financials and general internal operations. Instead, we learned the value of the entrepreneurial mindset and process. Before EPG, I was unaware of the process, but now I have a decent understanding of internal operations and the financials of a company. I started EPG with an excitement to learn anything presented to me, and the program still dramatically exceeded my expectations. I am completely satisfied with the way I spent my time this summer, because I learned the sheer value of being an entrepreneur, while working with a team that challenged and enhanced my abilities. Our team members all had very different ideas and ways of doing things, but working with my team taught me how to effectively work with a variety of very different people in order to produce high quality work. In addition, by completing the Awesome Hiking Experience, I realized the value of design thinking and human centered approaches. Our project went through an iterative, design thinking process in order to find solutions that focused on providing users with an enhanced experience at the Pinnacles. We focused on the emotional, health, economic, academic and human well-being of our users to provide them with an incredible hiking experience.
- Our cohort has been developing The Daniel Boone Trace Trail as a nationally recognized, heritage bicycle trail that spans 130 miles through five counties in order to preserve the history of the Daniel Boone Trace Trail and its connection to Kentucky and the West in 1775. The approval of the trail will improve the economic and health well-being of the communities that are connected to the trail. Our cohort is focused on creating a healthier and more comfortable lifestyle for these community members as well. An assumption that is critical for civic entrepreneurs in Appalachia and throughout the world, is knowing that there are resources and talent within every community. There are assets and valued gems that may be unseen by others but provide an incredible opportunity for the members of the community and the entrepreneur. These assumptions were tested and verified when traveling, conducting walkability studies, developing asset maps and attending community meetings. Through this process, our cohort realized the mutual benefit the communities and the Daniel Boone Trace Trail would offer each other.
- The whole EPG summer institute is focused on the Public Good. All of our projects are focused on the economic and health benefits and well-being of the communities that we visited. In addition, the EPG program provides all cohort members with a human-oriented mindset of finding solutions for communities. This mindset will have an exponential effect on the Public Good we accomplish and the mindsets and lessons we are now able to teach others around us. The creative class is essential to the development of the public good because innovators and creators find and implement sustainable solutions to challenges faced in many communities. There are often tradeoffs between individual needs and the public good. EPG has successfully focused on the public good and they have implemented projects and lessons for the cohort members to selflessly integrate the public good mindset and always look for solutions that benefit the entire community.
- The most evident examples of EPG being sensitive to the cohort in regards to Hillbilly Elegy and the concepts of empathy, customer discovery and prototyping were in our travels throughout the five Kentucky counties, Abingdon and Damascus, along with the Awesome Hiking experience. Hillbilly Elegy provided a misconception of the Appalachian people and this was made evident by the people in the Appalachian communities that we collaborated with. EPG provided us with the opportunity to see the contrast between JD Vance and the people in the communities today. We were able to learn about empathy, customer discovery, and prototyping through the Awesome Hiking experience. We learned how to be empathetic towards our customers and try to truly understand the issues they face. By being empathetic and understanding of our customers, we learned how to create a viable and useful prototype to solve the issues which they faced.
- The most important revelation I received from the Ice House program was the concept of putting “Ideas into Action”. I have always loved learning and reading whatever I could grab onto. My interests and passions change often across a wide domain, so I have no problem trying to continually seek knowledge. However, after the Ice House program, I realized that all this knowledge means nothing if I keep it all for myself. It is a simple concept and it makes sense, but the Ice House put this lesson into perspective so that I could understand the importance of turning “Ideas into Action”. This program has helped me come up with concrete steps that I can take to share my ideas with others and to put my ideas into actions and viable solutions.
- Our team has completed Walkability reports and prototyped an ACA map to promote the recognition of the Daniel Boone Trace Trail. We have created the Awesome Hiking Experience in order for the users at the Pinnacles to learn about human centered design. Finally, we shared our knowledge and experiences on what it means to be an entrepreneur with the Hal Rogers Scholars.
- As I reflect back on this summer experience, the key experience for me was presenting at the Hal Rogers Presentation. At this presentation, I realized the importance of the work we have been doing all summer and the importance of sharing our work with the community and the younger generation. I found that our work is valuable, and our knowledge can be shared to motivate and empower the people around us. We have been blessed with an incredible summer, and we must share and act upon the knowledge and experiences that we have had in order to better the communities around us.
- EPG provides students with an interactive learning style that defines and reinforces the process of innovation and entrepreneurship through a project that focuses on developing the economic, health and social well-being of Rural Appalachia. Entrepreneurial leadership is identifying opportunities in any situation and creatively brainstorming, designing, reiterating and developing solutions that increase the value in others’ lives by marshalling the expertise and resources provided to you and the expertise and resources outside of your control. This theory encompasses the concepts and lessons that we have learned throughout the course into one definition: entrepreneurial leadership.
- If I would redo the EPG experience, I would be sure to collaborate across teams when working on the ACA map. Towards the end of the project, we have run into issues pertaining to the format and consistency between the different maps that we are working on. If our cohort was more intentional or aware of the process and end product, we would have made sure there was consistency within our maps so that we could combine all of our maps without any issues. I would also push myself more to try to develop my creative mindset. I lack in creativity at times, and I wish I would have spent more time on forcing myself to think and act in creative ways.
- I am hoping to implement the knowledge and skills that I have gained from EPG in my life at Berea and within my personal life. While at Berea, I will focus on creating a larger and more successful network. In addition, I would like to use the design process to find solutions that increase the efficiency within the Education Department, specifically pertaining to the accreditation process. In my personal life, I would like to be more solution oriented and focus on putting ideas into action. Since I have learned so much I will share my experiences with my brothers and sisters. Eventually, I will use an entrepreneurial mindset to solve problems that I will face in my career. Overall, I will continue working on making myself more disciplined by setting schedules and goals to follow. I will also continually seek knowledge through reading and taking advantage of experiences. By integrating these practices in my life, I will be more competent to eventually start my own business and solve problems faced in my own life and the lives of the community around me. Now that we are coming to the end of the presentation I would like to open it up to questions. Makayla, would you like to ask the first question?