Zoetis Threat Analysis

Running head: ZOETIS THREAT ASSESSMENT 1
Zoetis Threat Assessment
Matthew Porcelli
AJS/562
August 19, 2013
Professor Harris

ZOETIS THREAT ASSESSMENT 2
Zoetis Threat Assessment
The art of protection and safety lies with the skill and professionalism of the director of
security and how a combination of security techniques and funds are exercised. A threat
assessment survey for a corporate environment especially with operations in numerous countries
yield threats against employees and the members of the board of directors. Zoetis is a global
corporation with employees from a diverse cultural and ethnic background. The property at 100
Campus Drive in Florham Park, New Jersey is the new global headquarters. Zoetis has rented
space in a four story building and currently occupies the entire fourth floor and a quarter of the
third floor. Zoetis’s global headquarters is in a continuous phase of renewal both structurally and
security-based. Since the site is young in a production sense there is room for improvement and
protocol to reduce the probability of threats, protect employees and property, and use funds
wisely and productively to secure such a globally recognized corporation. Zoetis has influence
and operations in a number of countries, however; this threat assessment will be limited to the
global headquarters.
Zoetis: A Brief Summary
Zoetis, formally Pfizer Animal Health, became its own entity earlier this year. Zoetis is
the top manufacturer of animal pharmaceutical products in the world. The organization has
operations in 55 countries, over 9,000 employees worldwide, and as of 2012, annual revenues of
4.3 billion dollars (Zoetis, 2013). This billion dollar corporation also has a seat on the New York
Stock Exchange. The 11 executive board members are also all situated at the global
headquarters.
Campus Drive At Morris County

100 Campus Drive is a portion of buildings owned by Park Avenue At Morris County. It
is 1/6th of the 1.12 million square foot property (KBS Reality Advisors, 2013). Even though
Zoetis rents space at 100 Campus Drive, the company is not under protection from the site’s
private security service but retains another company. Securitas Security Services USA, Inc. is
responsible for the physical security of Zoetis employees, contractors, and visitors. There is an
indoor atrium that is made available to visitors, employees, and contractors along with a seating
area and cafeteria. The facility’s parking lot offers an immense amount of parking spaces. The
facility has four sides with one main entrance forming a “+.”
Figure 1. Aerial view of 100 Campus Drive which contain Zoetis employees and board of
directors. From Google Earth [100 Campus Drive Florham Park, NJ, 2013].
External Perimeter and Parking Lot Security
Security professionals examine a location for threats as a police detective would a crime
scene. What differentiates the two is the method that the site is examined. Detectives conduct a
visual inspection from the inside to the outside; security professionals inspect a facility from the
100 Campus Drive

outside to the inside. Effective and concise security begins with proper access control. 100
Campus has a roving patrol that via a security vehicle observes and reports parking violations
and illegal activity. Campus security also patrols the five additional and equally large parking
lots of 200-600 Campus Drive. Entrance to the parking lot off Campus Drive is based more on
an honor system. There is no gatehouse or security officers at the outer perimeter point of entry
to check in visitors or log in vehicle information for both Zoetis and the other business tenants.
Parking lot security for the building relies more on courtesy notifications over security.
Figure 2. Shows the view of 100 Campus Drive from the main entrance exterior perimeter.
From KBS Realty Adivsors [Park Avenue at Florham Park, 2013].
Outer Building Perimeter
All four sides of 100 Campus Drive are mirror images of each other with two out of the
four side doors leading to the enclosed atrium. There are also identical, partially enclosed,
walkways surrounding each side of the building with a bench per side. Lights activate in the
evening to partially light up the walkway.

Figure 3. Arrows point out the pedestrian walkways that wrap around the outer perimeter of the
facility. From Loop Net [CBRE, Inc.- Park Avenue@Morris County, 2013].
Before entering the main atrium one must enter beyond doors that are opened via
electronic card readers. Employees are given badges to allow entrance after hours. All
perimeter doors are unlocked during the day to allow for the flow of pedestrian and business
traffic.
Building Interior and Atrium
The interior of 100 Campus Drive as stated previously, offers a common area for employees,
contractors, and visitors. To access each of the four floors, specifically Zoetis’s third and fourth
floors, individuals must use the west elevator bank. The atrium can be viewed from a variety of
vantage points depending on what floor the viewer is on. Floor to ceiling glass windows line the
sides of the north and south corridors of each floor offering an aerial view of both the atrium and
a partiality of the main entrance.

Figure 4. View of the enclosed atrium and common area from the east side elevator bank.
Zoetis occupies the entire fourth floor and some of the third floor. From KBS Realty Adivsors
[Park Avenue at Morris County, 2013].
Fourth Floor: Main Services

Upon exiting the west elevator bank, individuals are greeted by reception, which is made
up of two Securitas security officers. Once the individual exits the elevator, only employees are
allowed access to the company space. Electronic card readers in the elevator corridors and
lobby/reception area behind the reception desk make accessibility exclusive to Zoetis employees
and contractors. There is also an east elevator bank that is accessible via the atrium complete
with card readers and door locks, but lacks a reception area. The executive board is located in
the south wing and each board member’s office is equipped with a silent panic alarm.
Figure 5. Proximity card reader is a crucial integrated security device used at the Zoetis global
headquarters. From Hirsch Identive [Proximity Card Readers, 2013].
Third Floor: Contractors and Information Technology
The third floor is primarily an area reserved for Zoetis contractors and the information
technology team. The third floor shares the fourth floor’s characteristics not only structurally but
also architecturally. The entire fourth floor and some of the third floor contain what is call, “S
Lounges,” for the employees and their guests. There are three doorways to be used as an
entrance and exit, a main double glass door off the elevator bank and two side doors leading to a
shared hallway among the facility’s tenants.
Areas Under Surveillance

Closed circuit television cameras (CCTV) provide the surveillance and monitoring
necessary to ensure safety and security of Zoetis’s assets, both tangible and intangible. The
security reception area is equipped with a CCTV monitoring program that allows the security
officer to observe assigned areas of importance throughout the entire fourth floor by wing. Each
wing has an IT HUB room that contains the critical devices responsible for powering each
individual wing. The entrance of each HUB room and interior are constantly monitored and
recorded.
Legend:
-Security/Reception
-IT HUB Rooms
-3rd Floor Separation
Figure 6. Illustrates an improvised, aerial view of the Fourth Floor of the Zoetis floor plan.
Security and the board of directors are located in South Wing. Each wing also has an IT HUB
room under constant CCTV surveillance. The Third Floor retains the same format as the fourth
excluding a security reception area.
Assessment and Recommendations
Board of Directors
N
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Keeping with the outside/in method for determining risk to a facility, the threat
assessment will start at the outer perimeter which is the parking area and end with the safety of
the board of directors. Even though the fourth floor is completed as far as physical security, the
third floor is still vulnerable to threats. In a perfect world money would not be an object and
securing a facility with the proper measures would be simple; unfortunately, funding plays a
large role in how secure a facility can be made but should not be used as a tool to jeopardize the
stability of the security structure.
Exterior Perimeter and Parking Lot
The mitigation of risk and threats begins with a three point concept, detect, deter, and
delay. The objective is to slow down the threat until police arrive. The facility that houses
Zoetis sits off of a main road, Route 24 with easy accessibility to Route 287. For example, the
theft of a motor vehicle requires the utmost response time to observe the act in progress in order
to notify the police and apprehend the offender. The facility’s private security provider has one
roving patrol vehicle for the 1.12 million square foot campus during the day and in the evening.
There is obviously not enough roving patrol or security presence to act as a deterrent, especially
in the evening. With a minimum of four officers on duty during the day, at least two need to act
as roving patrol. This is extremely relevant with regard to the parking lot’s lighting in the
evening hours. A security gate house is not necessary for 100 Campus Drive because the facility
does not merit that type of security countermeasure. Perimeter security may seem reassuring but
can also deter potential customers and visitors from the site (Patterson, 2007).
Building Façade: Barriers and Lighting

The amount of damage both to life and property because of a careless driver is
staggering. The building façade is common place for employees, contractors, and visitors
entering and exiting the facility as well as those waiting for shuttles. Zoetis employees make up
the majority of bystanders that use the front and side entrances to the facility and risk a higher
probability rate of injury if a vehicle(s) crashes through the front entrance. Costs ranging from
lawsuits to insurance claims can cripple Zoetis both financially and image-wise. Bollards are an
excellent and financially reasonable barrier to limit damage to life and property as well as have a
less institution-like appearance. 100 Campus Drive does use bollards; however the main
entrance has no barrier protection from vehicle damage. Most are also equip with lighting. See
Figure 7.
Figure 7. Lighted bollards blocking an entrance to a corporate office. From Blockaides, Inc. [
Fixed Bollards, 2012].
Four lighted bollards are more than sufficient as barrier protection to the main entrance. The
instillation of four lighted bollards will cost an average of $1,111.96 (Access Fixtures, 2013).
Concealment of an aggressor via a poorly lit area is not only dangerous but also negligent
on the security standpoint. Zoetis employees have 24-hour access to the facility and many utilize
the façade walkways to get to the parking lot. See Figure 3. The partially enclosed walkways

surrounding each side of the facility does have lighting but only in fixed, sporadic, areas.
According to Patterson (2007), prevention of creating hiding places such as blind pathways and
storage yards lower the probability of concealment of an aggressor. Since there are not enough
security officers and no CCTV cameras fixed in the proximity of the walkways, additional
lighting can be installed. Security lighting is a valuable and inexpensive deterrent to crime
(Patterson, 2007). Each of the four sides of the walkways needs at least one extra, mounted,
fluorescent ceiling light fixture. Individually, these lights will cost $26.99 each or $107.96 for
four (Access Fixtures, 2013). The price breakdown is a reasonable and a wise investment. For
the instillation of four lighted bollards and four ceiling mounted light fixtures, the total cost is
$1,219.92.
Interior Atrium and Common Area
The atrium has the biggest exposure to threat and harm to Zoetis employees. First, there
are no CCTV cameras in the entirety of the atrium. Building security does take occasional walk-
throughs but has no surveillance capabilities beyond the building security office tucked away
behind the east elevator bank. Movable CCTV cameras such as the Sony SSC can offer a great
atrium surveillance perspective for Zoetis and building security without hiring an additional
security officer. The Sony SSC movable security camera cost $79.80 a piece (123 Security
Products, 2013). Two movable cameras are necessary to capture the immensity of the atrium,
with a sum total of $159.60 minus instillation fees. Hiring an additional private security officer
to ensure the security of tenants in the atrium at a basic private security hourly rate of $11.00 will
estimate to $21,120 a year. The installation of two CCTV cameras is much wiser on the
monetary level and can also act as a deterrent without the presence of a security officer.

Figure 8. The Sony SSC-CD45 Dome Security Camera will act as a deterrent for interior and
exterior threats and ensure financial piece of mind. From 123 Security Products[Sony SSC-CD45
Dome Security Camera, 2013].
Zoetis: Fourth Floor
The security design for the fourth floor offers good layers of protection because the first
line of defense are the card readers, than the security/reception desk. There are both lobby side
and elevator corridor electronic locks. Zoetis was wise to locate the security/reception area in
frontal view of the bank of elevators; however, placing the restrooms and employee entrance
doors in the elevator corridor heightens the risk of concealment and security officer access
control. Restrooms could be placed near the west and east side elevator banks, but only if the
four elevator corridor entrances and exits are eliminated. Limiting the number of entrances and
exits to secure areas is very important.

Current Revised
Legend
-Elevator Bank -Security/Reception - Men’s Room
-Electronic Door -Doors - Ladie’s Room
Figure 9. Display of the current and revised floor plans for the fourth floor lobby reception area.
With the removal of the electronic doors and entrances off the elevator corridor limits the threat
of unauthorized personnel into sensitive areas while also creating a one way access control
system for the security department.
Having security officers on foot patrol is a great way to show a security presence and
deterrent. The IT HUB rooms and the Zoetis board of directors’ office area do have cameras
outside their work areas; however, they lack movable capabilities from the CCTV consoles.
Having fixed cameras act as a deterrent but the security department needs to be able to view all
angles of the area under surveillance. Mounted immovable cameras are appropriate for small,
enclosed areas like the interior of each IT HUB room, but in spaces on a larger scale the camera

view must move. A wise addition additional purchase and instillation would be the Sony SSC-
CD45 Dome security camera shown in Figure 8.
Board of Directors’ Security and Concentric Circles of Protection
Companies that are global and profitable are at increased risk over companies of
domestic holdings. Zoetis operates in 55 countries, some occupied in less than friendly nations
that pose a risk to employees, especially the board of directors, all of which are housed at the
global headquarters at 100 Campus Drive. Concentric Circles of Protection is an outstanding
security technique with regard to executive protection. Silva Consultants (2013) stated, “This
concept involves the use of multiple rings or layers of security which require an intruder to
penetrate a series of levels to reach his goal” (Concentric circles of protection, para. 1). Even
though the board of directors will not agree with having their offices moved from their current
panoramic views, Zoetis is growing in size and will not be at 100 Campus Drive for long. The
latter security technique will be highly recommended when the new global headquarters is
chosen in the not too distant future.

Figure 10. Is an example of layers an offender would need to penetrate to reach an objective.
The star in the illustration represents the Zoetis board of directors’ offices or an additional
sensitive asset such as technologically stored trade secrets. From Silva Consultants [Concentric
Circles of Protection, 2013].
Zoetis: Third Floor
Figure 6 illustrates that the third floor space rented by Zoetis is about a quarter of its
entirety. Even though the space on the third floor does not contain any executives, managers, or
supervisors, efficient security must be maintained regardless. Zoetis’s work space is more
confined on the third floor but does mimic the fourth floor design. Security techniques and
threat countermeasures are similar; however, no less than three CCTV cameras need to be
installed because there is no fixed security officer posted as well as no live video feed at the
fourth floor security monitoring program.
Conclusion
Threats and risks share a very common element in that both cannot be eliminated
completely. Zoetis and its over four billion dollar a year revenue and exposure on the global
market makes its vulnerability to threats a greater probability unless rectified. This threat
assessment offers recommendations for the administration to consider when examining the
security structure. One must weigh the cost versus the benefits and the installation of additional
lighted bollards and security cameras with movable and workable feed for a security officer to
observe is not an opinion, it is a necessity. Zoetis’s global headquarters, as previously stated,
will not remain at 100 Campus Drive forever; with expansion comes the seeking of a more
accommodating work space. Concentric circles of protection delay an aggressor(s) as well as

deter them. Threats may not be completely eliminated, but stalling them through suggestions
outlined in this assessment is both financially wise and securely probable.

References
123 Security Products. (2013). [Photograph of a Sony SSC-CD45 Dome Security Camera]
Sony SSC-CD Dome Security Camera. Retrieved from
http://www.123securityproducts.com
Access Fixtures. (2013). [Photograph of lighted bollards in front of a corporate setting] Bollards
and Light Fixtures. Retrieved from http://www.accessfixtures.com/bollards-lights
Blockaides, Inc. (2012). [Photograph of fixed bollards] Fixed Bollards. Retrieved from
http://www.blockaides.com/bollards/fixed-bollards
Google Earth. (2013). [Photograph of aerial view of 100 Campus Drive, Florham Park, New
Jersey, 07932] 100 Campus Drive, Florham Park, New Jersey, 07932. Retrieved
from http://google.com/search?=100+campus+drive+florham+park+nj+aerial+view/
Hirsch Indentive. (2013). [Photograph of a proximity card reader] Proximity Card Readers.
Retrieved from http://hirsch-indentive.com/products-services/physical-security
KBS Realty Advisors. (2013). [Photograph of 100 Campus Drive parking lot] Park Avenue
At Morris County. Retrieved from
http://www.google.com/images?q=100+campus+drive+florham+park+nj+exterior
KBS Realty Advisors. (2013). [Photograph of interior atrium] Park Avenue at Morris County.

Retrieved from http://properties.kbsrealty.com/asseet_detail.aspx?id=98
KBS Realty Advisors. (2013). Park Avenue at Morris County. Retrieved from
http://properties.kbsrealty.com
Loop Net. (2013). [Photograph of exterior pedestrian walkways] CBRE, Inc.- Park Avenue @
Morris County. Retrieved from http://www.loopnet.com
Patterson, D. (2007). ASIS International: PSP Study Guide. Alexandria, VA. ASIS International.
Silva Consultants. (2013). Concentric Circles of Protection. Retrieved from
http://silvaconsultants.com
Zoetis. (2013). Zoetis at Glance. Retrieved from http://www.zoetis.com/about/at-a-glance

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