Presentation by Jeff Gargas of JoltCMS for the NAPO North Coast Ohio Chapter. Presented on Tuesday, June 16, 2015

1. USING VIDEO IN SMALL
BUSINESS

2. Did You Know?
On June 16….
• In 1858, Abraham Lincoln says: “A house
divided against itself cannot stand.”
• In 1903, Pepsi-Cola company is formed.
• In 1980, “Blues Brothers” premieres in Chicago.
• In 1994, Martin Brodeur becomes first NJ Devil
to win Calder Trophy.

4. “Content marketing is the marketing and business
process for creating and distributing relevant and
valuable content to attract, acquire, and engage a
clearly defined and understood target audience – with
the objective of driving profitable customer action.”
– ContentMarketingInstitute.com

5. “Content marketing is the process of developing and
sharing relevant, valuable, and engaging content to a
target audience with the goal of acquiring new
customers or increasing business from existing
customers.”

6. “Your customers don’t care about you, your products,
your services…they care about themselves, their wants,
and their needs. Content marketing is about creating
interesting information your customers are passionate
about so they actually pay attention to you.”

7. How Video Fits In

8. How Video Fits In

9. How Video Fits In

10. Why Use Video?
More likely to show on Google’s front page.
Improved email open rates.
Make consumers more confident.
Keep people on your site.
You are the face of your brand.
Invite people into your world.

11. Why NOT Video?
I don’t know where or how to start.
I don’t know what kind of videos to make.
I don’t have equipment.
I have no experience.
I’m uncomfortable on camera.

12. Types of Videos
Before and after
Process
Preparation
Maintenance
Tips
Testimonials
Anything

13. Types of Videos

14. Getting Started
Smart phone.
Web cam.
Any video camera.
Just start.

15. Getting Started
Editing Software and Apps
• Adobe Premiere Pro ($30/mth)
• Pinnacle Studio 18 ($60, $100, $130)
• Sony Movie Studio ($80)
• Corel Video Studio Pro ($65-$80)
• Adobe Premiere Elements ($70-$100)
PC

16. Getting Started
Editing Software and Apps
• Adobe Premiere Pro ($30/mth)
• Final Cut Pro ($300)
• iMovie ($15)
• Screen Flow ($99)
MAC

17. Getting Started
Editing Software and Apps
• iMovie (FREE with IOS 8)
• Videon ($4.99)
• Videocraft ($1.99)
iPhone

18. Getting Started
Editing Software and Apps
• WeVideo (FREE, $7-$20/mth)
• KineMaster (FREE, $4.99/mth)
• VidTrim (FREE w/ads)
• Viva Video Pro ($2.99)
Android

19. Getting Started
Editing Software and Apps
• Movie Maker 8.1 ($1.49)
Windows Phone

20. Where to Upload
YouTube
Vimeo
Wistia
Social media
•Facebook
•Instagram
•Pinterest
•LinkedIn
•Twitter/Periscope
Embed on your site

21. Where/How to Share
Social Media Sites
•Upload to Facebook
•Upload to Instagram
•Share on Twitter and LinkedIn
•Pin to Pinterest
Email
Share with NAPO members

22. How to Share/Embedd

23. Basic Video Tips
Record horizontally.
Be aware of audio.
Share your videos.
Keep them short.
Straight to the content.
Save time for your close.
Always ask for value back.

25. Basic Video Tips
Be relatable.
BE YOURSELF
Your videos don’t need to be perfect.
They just need to be valuable.
And available.
Just start.