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Company guidelines 2017
Rev. 001 - 161221
WHAT IS ELS AGENCY?
Exceptional written content for the digital
marketing needs of fashion, luxury and
other top brands, created in a range of
languages. To tell your story, to new
audiences, to drive conversions.
WHAT ARE WE ALL ABOUT?
4 pillars guide our work. Always.
EXTRAORDINARY
CREATIVE WRITING
We employ humans with a natural flair for creative
writing, whether that’s for translation or copywriting,
guaranteeing customer voice and message are
localised to the right audience.
BE: beautiful, concrete, specific
EXPERTISE IN DIGITAL
CHANNELS
We’re up-to-date with the latest know-how for all the
digital channels we work with.
BE: digitally-proficient, up-to-date, insightful
RESULTS DRIVEN
We get our customers more clicks, opens and shares
and we can prove it with stats.
BE: well-defined, brave, feedback-seeking
COLLABORATIVE
APPROACH
We are part of our customer’s marketing team, working
hand-in-hand to write content that helps achieve
business goals.
BE: friendly, helpful, detail-oriented
About ELS Agency
EVERY JOB IS A CREATIVE JOB
We started life as a "standard" translation agency
but quickly realized that there was a huge gap
between customer expectations and the “quality” the
translation industry offered.
EVERY JOB IS A CREATIVE JOB
Some texts need to be written from scratch for new
markets or environments; some texts need to be
creatively translated; some texts need help so they
work in a digital environment.
EVERY JOB IS A CREATIVE JOB
So we offer copywriting, creative translation and
SEO optimization to create value for customers in
customers in every single job.
Nothing is “standard” about our services.

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ELS Agency Pillars 2017

  • 2. WHAT IS ELS AGENCY? Exceptional written content for the digital marketing needs of fashion, luxury and other top brands, created in a range of languages. To tell your story, to new audiences, to drive conversions.
  • 3. WHAT ARE WE ALL ABOUT? 4 pillars guide our work. Always.
  • 4. EXTRAORDINARY CREATIVE WRITING We employ humans with a natural flair for creative writing, whether that’s for translation or copywriting, guaranteeing customer voice and message are localised to the right audience. BE: beautiful, concrete, specific
  • 5. EXPERTISE IN DIGITAL CHANNELS We’re up-to-date with the latest know-how for all the digital channels we work with. BE: digitally-proficient, up-to-date, insightful
  • 6. RESULTS DRIVEN We get our customers more clicks, opens and shares and we can prove it with stats. BE: well-defined, brave, feedback-seeking
  • 7. COLLABORATIVE APPROACH We are part of our customer’s marketing team, working hand-in-hand to write content that helps achieve business goals. BE: friendly, helpful, detail-oriented
  • 9. EVERY JOB IS A CREATIVE JOB We started life as a "standard" translation agency but quickly realized that there was a huge gap between customer expectations and the “quality” the translation industry offered.
  • 10. EVERY JOB IS A CREATIVE JOB Some texts need to be written from scratch for new markets or environments; some texts need to be creatively translated; some texts need help so they work in a digital environment.
  • 11. EVERY JOB IS A CREATIVE JOB So we offer copywriting, creative translation and SEO optimization to create value for customers in customers in every single job. Nothing is “standard” about our services.