Essential Language Solutions services slidedeck 2016

1. Creative translation for
Luxury, Digital, Fashion & Design

2. ENGAGING YOUR INTERNATIONAL AUDIENCE
You probably already know that engagement and brand success
depends on contents. Better content leads to more sharing,
more clicks and, ultimately, more conversions. But where does all
this quality content come from?
ELS helps engage your customers and prospects by providing
you with those contents; to communicate your brand’s benefits,
innovations and identity all around the world.
A creative solution
to a familiar challenge
We are focused on the digital, design, fashion and
luxury industries, and build your content through
copywriting (new, bespoke contents) and creative
translation (leveraging your existing materials).
For ELS, brand DNA is paramount, so we employee the
very best technology, workflows and creative staff to
ensure your content is perfectly aligned with your brand.

3. BRAND EMPOWERMENT
Building trust in your brand
around the world
We empower you by helping your business connect with
customers everywhere. We help start the conversations which
will lead you to greater sales; we ensure that your brand voice
remains true and recognizable, and we help you reach an ever-
greater share of the world market.
Delivering great content isn’t the whole story however; our goal is
to be a source of value to you as you grow.
Although we are specialized in the luxury, digital, design
and fashion industries the quality and attention to detail
we offer are an incredible asset to any company.
Through value-laden services, support and expertise we
are known as a trusted partner for a wide range of
projects in foreign markets.

4. CREATIVE TRANSLATION
The highest level translation service on the
world market today.
We work from your existing content and make
it available in other languages. Translations are
blended seamlessly into your style with
linguistic choices chosen to match brand DNA –
the ideal choice for critical or customer-facing
text content.
MULTILINGUAL COPYWRITING
Copywriting in the language of your
choice.
After an initial project briefing, we create
brand new contents from your brief then
work with you to adjust and perfect your
new materials. Tailor-made content with
you in complete control.
OUR OFFER

5. BRANDING NEEDS
have content to
TRANSLATE?
have translated content
ALREADY?
need new custom
CONTENT?
Translate and localize your content beautifully
Reach a whole new audience, providing fresh opportunities to engage,
interest, convince and sell.
Refresh and review your content in line with brand DNA
Your company is rapidly evolving and so should your contents. Ensure
that translation quality is aligned with your needs.
Write new copy in the language of your choice
Choose Zero Translation, send us a basic brief and we’ll craft perfectly-
branded copy for you from scratch.

6. WHAT WE DELIVER
E-commerce ready
Integrate: localize. We
have all the tools to
make your e-store truly
international
Any content type
Ad-Words, CMS content,
any Adobe or Microsoft
program; we can work
in any format you like
Full QA checking
We use both human and
automated checks to
render everything we
deliver perfect
Branded content
Your translated content
will be a pure reflection
of your brand DNA:
that’s our guarantee
Creative team
We have experts in over
40 languages to follow
your brief and bring you
excellent contents every
time
Expert PMs
Our Project Managers
follow you so closely it’s
like they are part of your
very own in-house
multilingual team
Client portal
Access your jobs before
delivery to track
progress or feel free to
interact with our team
as they work
Total scalability
We manage ad-hoc jobs
and enterprise-level
projects. Whatever your
scope and budget, we
have a solution for you

7. ADDING VALUE
10%18%
72%
Most on foreign language sites
Equal time
Most on own language sites
Time on site Purchases
Brands can increase their
potential market by 72%
on average, just by adding
translation to the mix
While markets and businesses
grow and become more
international, one truth remains:
people feel more comfortable
working, playing and buying in
their own language.
Be it a brochure, SEO content,
your company Facebook page or
corporate website, if you want to
reach out to the world then, as
the charts on the right show,
there are massive advantages in
doing it in the language of your
audience.
Data source: Can’t Read, Won’t Buy
(Report) by Common Sense Advisory Ltd
72%
28%
Most likely to make purchases in own
language
Don't mind which language I purchase
in
“
”
World internet users (desktop & mobile)

8. Cost-effectiveness
Specialization
Digital capacity
Branded copy
DIY
Enterprise
providers
ELS
ADVANTAGE ELS
When you decide to go international you have a range of choices to do it: large enterprise translation/copywriting
agencies, the Do-It-Yourself approach, or ELS. Four key elements set ELS apart: our specialization in luxury, digital, fashion
and design; our capacity to work with any systems you use and streamline processes; the dependability and quality of our
creative process, and – thanks to all of these – our cost-effective efficiency.
Whatever your project, we aim to be the smartest choice on the market to help you succeed.
WHAT MAKES US DIFFERENT

9. ELS has managed a range of international services for
us over several years. What I appreciate most is their
complete dedication to delivering quality, quickly.
”
“
Beatrice Carli-Moretti
Head of Communication – EMEA – GlaxoSmithKline
OUR CUSTOMERS

10. CONTACT ELS
Let’s talk about increasing your market and your reach. Let’s talk about maximizing your ROI for content marketing and SEO.
Let’s talk about offering a unique brand voice. Let’s talk about really engaging your customers. Let’s talk.
UK
Essential Language Solutions Ltd
Griffins Court, 24-32 London Rd
Newbury, Berks RG141JX – UK
Tel. +44 (0)7891 448216
info@els-languages.com
ITALY
Essential Language Solutions Srl
Via G. La Farina 18
20126, Milan – Italy
Tel. +39 02 8492 5352
info@els-languages.com