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Value Architectures for Digital
Business
1
Company Profiles
• Ultrasuccess
– Amazon, Apple, Expedia, Google, Facebook,
Bharti Airtel, Hawei, Tesco, Southwest
Airlines, Li&Fung, Starbucks, Walmart,
FedEx, Toyota
• Ultrafades
– Notel, Nokia, RIM, B&N, Gap, Kmart, Sony,
Sears
2
Value Realities
• Buyer determines value
– banking, retail, universities
• Value is relative and shifting
– Mobility, email, texting, ebooks, digital
photographs
• ECOCOMPLEX
– Li&Fung, Bharti
• New dimensions of value
– Roku, Google
3
Forces of Change
• Globalization
– Emerging Markets: BRIC
• Deregulations, Trade, Liberalization
– Standarization, Compliance
• Technology
– Cloud computing, mobility
• Modularity
– Open interfases to decouple value chains
4
Business Model and Value
Proposition
• How to create value: offers, capabilities,
relationships
5
Value Engine
• How to deliver value: processes,
coordination
6
Opportunity Platform
• Extended value, transformation
7

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Value architectures for digital business

  • 1. Value Architectures for Digital Business 1
  • 2. Company Profiles • Ultrasuccess – Amazon, Apple, Expedia, Google, Facebook, Bharti Airtel, Hawei, Tesco, Southwest Airlines, Li&Fung, Starbucks, Walmart, FedEx, Toyota • Ultrafades – Notel, Nokia, RIM, B&N, Gap, Kmart, Sony, Sears 2
  • 3. Value Realities • Buyer determines value – banking, retail, universities • Value is relative and shifting – Mobility, email, texting, ebooks, digital photographs • ECOCOMPLEX – Li&Fung, Bharti • New dimensions of value – Roku, Google 3
  • 4. Forces of Change • Globalization – Emerging Markets: BRIC • Deregulations, Trade, Liberalization – Standarization, Compliance • Technology – Cloud computing, mobility • Modularity – Open interfases to decouple value chains 4
  • 5. Business Model and Value Proposition • How to create value: offers, capabilities, relationships 5
  • 6. Value Engine • How to deliver value: processes, coordination 6
  • 7. Opportunity Platform • Extended value, transformation 7