3. Value Realities
• Buyer determines value
– banking, retail, universities
• Value is relative and shifting
– Mobility, email, texting, ebooks, digital
photographs
• ECOCOMPLEX
– Li&Fung, Bharti
• New dimensions of value
– Roku, Google
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4. Forces of Change
• Globalization
– Emerging Markets: BRIC
• Deregulations, Trade, Liberalization
– Standarization, Compliance
• Technology
– Cloud computing, mobility
• Modularity
– Open interfases to decouple value chains
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5. Business Model and Value
Proposition
• How to create value: offers, capabilities,
relationships
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