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Lowd&Klea
                                                                                                                                                   Strategic Communications Agency$$$$:::;(*:3123=(#1;0*-




   Hi-de-Hi! Has the credit
   crunch changed leisure
   habits for good?
   This recession has been unique due to its suddenness, severity and longevity. Based 
   on analyses by top economists, psychologists, sociologists and trend experts, when 
   the recession ends, we will not be going back to the way we used to behave.

   This is an original article compiled from desk­based research 
   undertaken by Lowd&Klea relating to the leisure sector. 



Expectations for 2011                                                                        The impact on consumers

!"#$%#0#&&,*2$"1&$#23#3$)"#$.#%,*3$*+$        (#,&'%#$10),6,),#&$:1&$)*$9(1-#$+*%$)"#$       !"#$%#&'()$*+$)",&$&,-.(,/01),*2$,&$)"1)$    2#1%(8$GC$3'%,24$)"1)$.#%,*3$91&#3$*2$      :,)"$1$OEC$,20%#1&#$,2$BEEP$0*-.1%#3$
&*$01((#3$WH#:$X*2&'-#%,&-L$1&$:#$*20#$       0"124#;$                                       .#*.(#$1%#$/23,24$(#&&$#5.#2&,6#$)",24&$     HI?$J%*'.$%#&#1%0";                         :,)"$)"#$.%#6,*'&$8#1%;$$
=2#:$,)$123$%#&'()#3$,2$1$+'231-#2)1($                                                       )*$3*$1237$,2$-128$01&#&7$/23,24$)"#-$)*$
&",+)$,2$)"#$-,23&#)$*+$0*2&'-#%&;$           Q"1)$-18$"16#$&)1%)#3$1&$12$#0*2*-,0$          9#$-*%#$%#:1%3,24$1&$)"#8$*++#%$)"1)$1(($    Virtual entertainment                       !",&$6,%)'1($:*%(3$*+$#2)#%)1,2-#2)$"1&$
                                              %#1(,)8$,&$2*:$%1.,3(8$9#0*-,24$1$(,+#&)8(#$   ,-.*%)12)$.%,0#$6&;$61('#$91(120#;$          !#0"2*(*48$"1&$1(&*$.%*6#3$1$01)1(8&)$      1(&*$&,42,/012)(8$0"124#3$*'%$0"*,0#$
A simpler life                                .%#+#%#20#$[$#6#2$1-*24$)"*&#$:"*$012$                                                      +*%$)"#&#$0"124#&7$:,)"$0*2&'-#%&$          +*%$&*0,1($,2)#%10),*2;$Q,)"$&*0,1($-#3,1$
U,20#$)"#$%#0#&&,*2$&)1%)#37$GYC$*+$          1++*%3$)*$&.#23;$                              Staying in is the new going out              &",+),24$)"#,%$#2)#%)1,2-#2)$),-#$123$      RS10#9**=7$!:,))#%7$#)0;T$123$UNU$)#5),24$
.#*.(#$&)18$,2$-*%#$123$GPC$&.#23$(#&&$                                                      <2#$:18$)"1)$0*2&'-#%&$"16#$+*'23$           #5.#23,)'%#$1:18$+%*-$&.#0,/0$6#2'#&$       #219(,24$.#*.(#$)*$0*22#0)$,2$)"#$2*2@
:"#2$)"#8$4*$*');$D&$8*'$-,4")$#5.#0)$        H*$-1))#%$:"1)$8*'$01(($,)7$W6*('2)1%8$        )*$-1,2)1,2$)",&$91(120#$,&$)*$&)18$1)$      )*$,2)#%2#)$'&#7$6,3#*$41-,24$123$          ."8&,01($&.10#7$:"8$6,&,)$)"#$.'9$*%$0('9$
,)$,&$.#*.(#$,2$)"#$(*:#%$&*0,*@#0*2*-,0$     &,-.(,0,)8L$*%$W(#,&'%#$3*:2&,,24L7$)"#$      "*-#;$<2$12$#-*),*21($(#6#($,)$"1&$1(&*$     #(#0)%*2,0&@*2@)"#@4*$&'0"$1&$,I*3&$        123$.18$+*%$)"#$.%,6,(#4#V$
4%*'.&$:"*$"16#$9##2$",)$"1%3#&)$:,)"$        *6#%1(($#++#0)$,&$)"#$&1-#;$I#*.(#$1%#$        1((*:#3$)"#-$)*$&)%#24)"#2$0*22#0),*2&$      123$)"#$,I"*2#$K$D23%*,3$."*2#&;$
.#*.(#$123$+1-,(,#&$,2$)",&$4%*'.$-1=,24$     3#/2,)#(8$&16,24$-*%#7$.18,24$910=$3#9)$       :,)"$+%,#23&$123$+1-,(8$98$#2)#%)1,2,24$
)"#$9,44#&)$(,+#&)8(#$0"124#&7$9')$-*%#$      123$&.#23,24$(#&&$*2$:"1)$1%#$&##2$1&$         1)$"*-#$*%$,20%#1&,24$)"#,%$&*0,1($          !"#$:#9$#&.#0,1((8$,&$0"124,24$.#*.(#L&$
1+Z'#2)$+1-,(8$"*'&#"*(3&$"16#$1(&*$9##2$     ('5'%8$*%$2*2@#&&#2),1($10),6,),#&;            2#):*%=,24$10),6,)8;$                        (#,&'%#$),-#$61('#$#M'1),*2;$N*&)$*+$
                                                                                                                                          )"#$.(10#&$:#$6,&,)$123$&#%6,0#&$:#$'&#$
                                                                                                                                                                                          40% increase in
",)$123$"16#$1(&*$2##3#3$)*$0')$910=$*2$
)"#,%$(#,&'%#$10),6,),#&;$                                                                   !>7$?>?&$123$0*-.')#%$41-#&7$*%$             *2(,2#$1%#$+%##7$123$+*%$-1287$%#.%#&#2)$     video games in 2009
                                                   53% of us stay in                         #6#2$*(3@+1&",*2#3$9*1%3$41-#&$"16#$         -*%#$+'2$)"12$1$)%,.$)*$1$)%13,),*21($
                                                                                                                                                                                         compared with the
                                                                                             1(($.%*6#3$)*$9#$0*&)$#++#0),6#$,2@"*-#$     #2)#%)1,2-#2)$3#&),21),*2;$D()"*'4"$
!"#$*6#%:"#(-,24$%#10),*2$,&$)*$&,-.(,+8$          more. 59% spend
)"#$:18$:#$(,6#$*'%$(,6#&;$H#1%(8$#6#%8*2#$
                                                 less when we go out
                                                                                             1()#%21),6#&;$A2$+10)7$:",(#$)*8$,23'&)%8$
                                                                                             &1(#&$:#%#$3*:2$2#1%(8$BC$&,20#$D.%,($
                                                                                                                                          &1(#&$*+$2#:$6,3#*$41-#&$"16#$3#0(,2#37$
                                                                                                                                          )"#%#$"1&$9##2$1$&,42,/012)$,20%#1&#$,2$
                                                                                                                                                                                           previous year
,&$0*2&,3#%,24$*.),24$+*%$1$&,-.(#%$(,+#$
123$+*'%$,2$)#2$.#*.(#$&1,3$)"#$0*&)$*+$                                                     BEEF7$&1(#&$*+$9*1%3$41-#&$,20%#1&#3$        )"#$&1(#$*+$-*%#$1++*%319(#$'&#3$41-#&7$
15%
The impact on retailers                                                                                                                                                               Pub and bar drinking
                                                                                                                                                                                        was shown to be
                                                                                                                                                                                       down 2.8% in 2010
]6#2$:"#2$.#*.(#$3*$)'%2$)*$*')@*+@"*-#$      N#12:",(#$eSX$'23#%)**=$1$f`GE$
(#,&'%#$3#&),21),*2&$123$10),6,),#&$)"#8$     -,((,*2$#5.12&,*2$)*$0%#1)#$YEE$
1%#$,2&,&),24$*2$=##2(8$.%,0#3$               2#:$*')(#)&$123$P7EEE$b*9&;$
*.),*2&$)"1)$&),(($3#(,6#%$",4"$(#6#(&$
*+$#5.#%,#20#$123$&1),&+10),*2;$              D)$)"#$&1-#$),-#$?*-,2*L&$I,1$
                                              122*'20#3$)"1)$,)$*').#%+*%-#3$,)&$ 
Staycation
<2#$*+$)"#$-*&)$*96,*'&$0"124#&$,&$,2$
                                              .%*/)$.%#3,0),*2&$98$BGC$,2$BEEP$
                                              123$*.#2#3$GE$2#:$*')(#)&;$                 !""#$%&'()*#)*+,)-.*&#'./)012",)
)"#$3#&),21),*2&$:#$1%#$0"**&,24$+*%$*'%$
"*(,318&7$1&$01&"@&)%1..#3$+1-,(,#&$&:1.$
+*%#,42$)%,.&$+*%$"*(,318$.1%=&$1)$"*-#;$
                                              ]6#2$-*%#$)#((,24$,&$)"1)$?*-,2*L&$
                                              1(&*$%#.*%)#3$)"1)$1$)",%3$*+$)"#$B;c$
                                                                                          for Statistics there was a record 
^*(,318$01-.&$&'0"$1&$_')(,2&$123$
                                              -,((,*2$"*'&#"*(3&$)"1)$,)$3#(,6#%#3$
                                              +**3$)*$3'%,24$)"#$/%&)$&,5$:##=&$
                                                                                          15% decline in the number of 
I*2),2L&$)"1)$1))%10)#3$1%*'23$1$-,((,*2$
6,&,)*%&$1$:##=$3'%,24$)"#,%$.#1=$,2$)"#$
                                              *+$BEEP$:#%#$2#:$0'&)*-#%&;$
                                                                                          trips abroad in 2009
`PaE&$1%#$#2b*8,24$1$%#21,&&120#$1&$          ]6#2$)"#$)%13,),*21($/&"$123$0",.$&"*.$
+1-,(,#&$),4")#2$)"#,%$9'34#)&;$A2$           ,&$.%*&.#%,24$,2$)",&$2#:$#26,%*2-#2)$
+10)$I*2),2L&$&1:$BE`E$U'--#%$                :,)"$f`$,2$#6#%8$f`EE$&.#2)$*2$+**3$,2$
9**=,24&$%,&#$98$BEC;                         )"#$de$9#,24$&.#2)$*2$/&"$123$0",.&;$     The way forward
D$%,&#$,2$)"#$1:1%#2#&&$*+$W4%##2L$"*(,318$
*.),*2&$"1&$1(&*$9##2$&,42,/012);$
                                                                                        !"#$%#0#&&,*2$123$",4"#%$.%,0#&$01'&#3$     ]1),24$*')$123$3%,2=,24$,2$.'9&$123$           -#-9#%&",.&;$!"#$(#,&'%#$,23'&)%8$+10#&$
!"#$H1),*21($X1%1612$X*'20,($RHXXT$                                                     98$%*0=#),24$*6#%"#13&$0*2)%,9')#3$         91%&$h$:",0"$)*4#)"#%$100*'2)$+*%$             1$)*'4"$),-#$,2$)"#$0*-,24$8#1%&$1&$,)$
"1&$&1,3$1%*'23$B$-,((,*2$#5)%1$01%1612$                                                )*$1$&#0*23$&'00#&&,6#$8#1%$*+$             cEC$*+$)*)1($(#,&'%#$&.#23$@$"16#$9##2$        )%,#&$)*$)#-.)$0'&)*-#%&$910=$)*$91%&7$


                                              McDONALDS UK
"*(,318&$1%#$(,=#(8$)*$9#$)1=#2$,2$BE``$                                                3#0(,2,24$(#,&'%#$&.#23,24$,2$BEEP;$        #5.#%,#20,24$0*2)%1&),24$+*%)'2#&$             .'9&7$%#&)1'%12)&7$%#)1,($&.10#&$123$
0*-.1%#3$:,)"$BEEF7$)1=,24$)"#$)*)1($                                                                                               3'%,24$)"#$.1&)$/6#$8#1%&;$]1),24$*')$         +*%#,42$"*(,318&;$A)$,&$6,)1($)"1)$)"#&#$
2'-9#%$'.$)*$2#1%(8$`O$-,((,*2;$D$                                                      X*26,20,24$0'&)*-#%&$)*$)%,1($,&$=#8$       Rg`a;aC$98$61('#T$"1&$&##2$4%*:)"$             0*-.12,#&$3#-*2&)%1)#$)"#$M'1(,)8$*+$)"#$
+'%)"#%$YEC$*+$_%,)*2&$1(&*$)**=$)*$)"#$                                                :,)"$&#6#2$*')$*+$)#2$13'()&$,2$)"#$de$     R1(9#,)$:,)"$1$4%#1)#%$+*0'&$*2$61('#$&,20#$   #5.#%,#20#$)"#,%$.%*.*&,),*2$3#(,6#%&$123$
4%#1)$*')3**%&$:,)"$01-.,24$"*(,318&$
,2$BEEP$'.$+%*-$`cC$,2$BEEF;$
                                              POSTED RECORD                             &)1),24$)"#8$%#4'(1%(8$)1=#$13612)14#$*+$
                                                                                        (#,&'%#$6*'0"#%&7$*++#%&$123$3,&0*'2)&$
                                                                                        123$*6#%$"1(+$%#&#1%0"$.%,0#&$
                                                                                                                                    )"#$%#0#&&,*2$9#412T$:"#%#1&$.'9K$91%$
                                                                                                                                    3%,2=,24$R@B;FCT$,&$*2$)"#$:12#$1&$)"#$
                                                                                                                                    &#0)*%$%##(&$+%*-$)"#$W3*'9(#@:"1--8L$
                                                                                                                                                                                   )"#$61('#$,)$*++#%&;$


A2$0*2)%1&)7$]'%*.#L&$):*$9,44#&)$"*(,318$
*.#%1)*%&7$!dA$!%16#($123$!"*-1&$             SALES OF MORE THAN                        9#+*%#$)"#8$4*$*');                         *+$)"#$&-*=,24$912$123$0*-.#),),*2$
                                                                                                                                    +%*-$0')@.%,0#$&'.#%-1%=#)$1(0*"*(;$




                                              £200M
X**=7$"16#$3%1&),01((8$%#3'0#3$)"#$                                                     A2$BEEP7$)"#$(#,&'%#$,23'&)%8$:1&$:*%)"$                                                         3#)2'%)#4*)5#$,)
2'-9#%$*+$"*(,318&$9#,24$.')$*2$&1(#$                                                   1..%*10",24$fcE$9,((,*2;$D$PC$,20%#1&#$     ?%,2=,24$,2$.'9&K91%&$123$#1),24$*')$
)*$16*,3$9#,24$(#+)$"16,24$)*$3,&0*'2)$                                                 *6#%$BEEO7$9')$&),(($`;GC$(*:#%$)"12$       ROYC$123$OEC$*+$13'()&$%#&.#0),6#(8T$                 Contact us at
"#16,(8$,2$)"#$(1)#$9**=,24$-1%=#);$                                                    ,2$BEEF;$                                   1%#$:"#%#$.#*.(#$1%#$-*&)$(,=#(8$                  Lowdandklea.Com
                                                                                                                                    )*$"16#$-13#$0')910=&$1(%#1387$
Grubs up!                                                                               !"#$9#&)@.#%+*%-,24$1%#1$*+$)"#$,23'&)%8$   1(*24$:,)"$0('99,247$4*,24$)*$)"#$
X*2&'-#%$0"*,0#$,2$:"#%#$)*$#1)$:"#2$                                                   3'%,24$)"#$.1&)$/6#$8#1%&$"1&$9##2$         0,2#-1$123$)%13,),*21($41-,24$

                                              IN DECEMBER 2010
)"#8$3*$#1)$*')$"1&$'2&'%.%,&,24(8$                                                     0'()'%1($(#,&'%#$&'0"$1&$-'&,0$0*20#%)&$    &'0"$1&$9#)),24$123$9,24*;$
9#2#/)#3$)"#$9,4$21-#&$,2$+1&)$+**3;                                                    123$+#&),61(&$RgaO;YCT$:",0"$"1&$
A2$BEEP$N0?*21(3L&$*.#2#3$BE$2#:$                                                       &"*:2$)"#$&)%*24#&)$4%*:)"$,2$)"#$(1&)$     i**=,24$+*%:1%37$2*2@i*))#%8$41-,24$
&)*%#&$123$0%#1)#3$OEEE$b*9&$,2$)"#$                                                    8#1%7$)"#1)%#$RgBc;cCT$123$-'&#'-&$         (**=&$&#)$)*$9#1%$)"#$9%'2)$*+$+')'%#$
de$:",(#$,26#&),24$1$+'%)"#%$fYc$                                                       Rg`G;aCT;$D(($*+$)"#&#$1%#1&$"16#$          &.#23,24$%#3'0),*2&7$1(*24$:,)"$6,&,)&$ 
-,((,*2$,2$&)*%#$%#2*61),*2&;                                                           9#2#/)#3$+%*-$&)%*24$,2@9*'23$)*'%,&-;$     )*$)"#-#$.1%=&7$0('99,24$123$"#1()"$0('9$

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Al Fazl International 29 August - UK
 

Leisure Insight

  • 1. Lowd&Klea Strategic Communications Agency$$$$:::;(*:3123=(#1;0*- Hi-de-Hi! Has the credit crunch changed leisure habits for good? This recession has been unique due to its suddenness, severity and longevity. Based  on analyses by top economists, psychologists, sociologists and trend experts, when  the recession ends, we will not be going back to the way we used to behave. This is an original article compiled from desk­based research  undertaken by Lowd&Klea relating to the leisure sector.  Expectations for 2011 The impact on consumers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irtual entertainment !",&$6,%)'1($:*%(3$*+$#2)#%)1,2-#2)$"1&$ %#1(,)8$,&$2*:$%1.,3(8$9#0*-,24$1$(,+#&)8(#$ ,-.*%)12)$.%,0#$6&;$61('#$91(120#;$ !#0"2*(*48$"1&$1(&*$.%*6#3$1$01)1(8&)$  1(&*$&,42,/012)(8$0"124#3$*'%$0"*,0#$ A simpler life  .%#+#%#20#$[$#6#2$1-*24$)"*&#$:"*$012$ +*%$)"#&#$0"124#&7$:,)"$0*2&'-#%&$ +*%$&*0,1($,2)#%10),*2;$Q,)"$&*0,1($-#3,1$ U,20#$)"#$%#0#&&,*2$&)1%)#37$GYC$*+$ 1++*%3$)*$&.#23;$ Staying in is the new going out 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  123$.18$+*%$)"#$.%,6,(#4#V$ 4%*'.&$:"*$"16#$9##2$",)$"1%3#&)$:,)"$ *6#%1(($#++#0)$,&$)"#$&1-#;$I#*.(#$1%#$ 1((*:#3$)"#-$)*$&)%#24)"#2$0*22#0),*2&$ 123$)"#$,I"*2#$K$D23%*,3$."*2#&;$ .#*.(#$123$+1-,(,#&$,2$)",&$4%*'.$-1=,24$ 3#/2,)#(8$&16,24$-*%#7$.18,24$910=$3#9)$ :,)"$+%,#23&$123$+1-,(8$98$#2)#%)1,2,24$ )"#$9,44#&)$(,+#&)8(#$0"124#&7$9')$-*%#$ 123$&.#23,24$(#&&$*2$:"1)$1%#$&##2$1&$ 1)$"*-#$*%$,20%#1&,24$)"#,%$&*0,1($ !"#$:#9$#&.#0,1((8$,&$0"124,24$.#*.(#L&$ 1+Z'#2)$+1-,(8$"*'&#"*(3&$"16#$1(&*$9##2$ ('5'%8$*%$2*2@#&&#2),1($10),6,),#&; 2#):*%=,24$10),6,)8;$ (#,&'%#$),-#$61('#$#M'1),*2;$N*&)$*+$ )"#$.(10#&$:#$6,&,)$123$&#%6,0#&$:#$'&#$ 40% increase in ",)$123$"16#$1(&*$2##3#3$)*$0')$910=$*2$ )"#,%$(#,&'%#$10),6,),#&;$ !>7$?>?&$123$0*-.')#%$41-#&7$*%$ *2(,2#$1%#$+%##7$123$+*%$-1287$%#.%#&#2)$ video games in 2009 53% of us stay in #6#2$*(3@+1&",*2#3$9*1%3$41-#&$"16#$ -*%#$+'2$)"12$1$)%,.$)*$1$)%13,),*21($ compared with the 1(($.%*6#3$)*$9#$0*&)$#++#0),6#$,2@"*-#$ #2)#%)1,2-#2)$3#&),21),*2;$D()"*'4"$ !"#$*6#%:"#(-,24$%#10),*2$,&$)*$&,-.(,+8$ more. 59% spend )"#$:18$:#$(,6#$*'%$(,6#&;$H#1%(8$#6#%8*2#$ less when we go out 1()#%21),6#&;$A2$+10)7$:",(#$)*8$,23'&)%8$ &1(#&$:#%#$3*:2$2#1%(8$BC$&,20#$D.%,($ &1(#&$*+$2#:$6,3#*$41-#&$"16#$3#0(,2#37$ )"#%#$"1&$9##2$1$&,42,/012)$,20%#1&#$,2$ previous year ,&$0*2&,3#%,24$*.),24$+*%$1$&,-.(#%$(,+#$ 123$+*'%$,2$)#2$.#*.(#$&1,3$)"#$0*&)$*+$ BEEF7$&1(#&$*+$9*1%3$41-#&$,20%#1&#3$ )"#$&1(#$*+$-*%#$1++*%319(#$'&#3$41-#&7$
  • 2. 15% The impact on retailers Pub and bar drinking was shown to be down 2.8% in 2010 ]6#2$:"#2$.#*.(#$3*$)'%2$)*$*')@*+@"*-#$ N#12:",(#$eSX$'23#%)**=$1$f`GE$ (#,&'%#$3#&),21),*2&$123$10),6,),#&$)"#8$ -,((,*2$#5.12&,*2$)*$0%#1)#$YEE$ 1%#$,2&,&),24$*2$=##2(8$.%,0#3$ 2#:$*')(#)&$123$P7EEE$b*9&;$ *.),*2&$)"1)$&),(($3#(,6#%$",4"$(#6#(&$ *+$#5.#%,#20#$123$&1),&+10),*2;$ D)$)"#$&1-#$),-#$?*-,2*L&$I,1$ 122*'20#3$)"1)$,)$*').#%+*%-#3$,)&$  Staycation <2#$*+$)"#$-*&)$*96,*'&$0"124#&$,&$,2$ .%*/)$.%#3,0),*2&$98$BGC$,2$BEEP$ 123$*.#2#3$GE$2#:$*')(#)&;$ !""#$%&'()*#)*+,)-.*&#'./)012",) )"#$3#&),21),*2&$:#$1%#$0"**&,24$+*%$*'%$ "*(,318&7$1&$01&"@&)%1..#3$+1-,(,#&$&:1.$ +*%#,42$)%,.&$+*%$"*(,318$.1%=&$1)$"*-#;$ ]6#2$-*%#$)#((,24$,&$)"1)$?*-,2*L&$ 1(&*$%#.*%)#3$)"1)$1$)",%3$*+$)"#$B;c$ for Statistics there was a record  ^*(,318$01-.&$&'0"$1&$_')(,2&$123$ -,((,*2$"*'&#"*(3&$)"1)$,)$3#(,6#%#3$ +**3$)*$3'%,24$)"#$/%&)$&,5$:##=&$ 15% decline in the number of  I*2),2L&$)"1)$1))%10)#3$1%*'23$1$-,((,*2$ 6,&,)*%&$1$:##=$3'%,24$)"#,%$.#1=$,2$)"#$ *+$BEEP$:#%#$2#:$0'&)*-#%&;$ trips abroad in 2009 `PaE&$1%#$#2b*8,24$1$%#21,&&120#$1&$ ]6#2$)"#$)%13,),*21($/&"$123$0",.$&"*.$ +1-,(,#&$),4")#2$)"#,%$9'34#)&;$A2$ ,&$.%*&.#%,24$,2$)",&$2#:$#26,%*2-#2)$ +10)$I*2),2L&$&1:$BE`E$U'--#%$ :,)"$f`$,2$#6#%8$f`EE$&.#2)$*2$+**3$,2$ 9**=,24&$%,&#$98$BEC; )"#$de$9#,24$&.#2)$*2$/&"$123$0",.&;$ The way forward D$%,&#$,2$)"#$1:1%#2#&&$*+$W4%##2L$"*(,318$ *.),*2&$"1&$1(&*$9##2$&,42,/012);$ !"#$%#0#&&,*2$123$",4"#%$.%,0#&$01'&#3$ ]1),24$*')$123$3%,2=,24$,2$.'9&$123$ -#-9#%&",.&;$!"#$(#,&'%#$,23'&)%8$+10#&$ !"#$H1),*21($X1%1612$X*'20,($RHXXT$ 98$%*0=#),24$*6#%"#13&$0*2)%,9')#3$ 91%&$h$:",0"$)*4#)"#%$100*'2)$+*%$ 1$)*'4"$),-#$,2$)"#$0*-,24$8#1%&$1&$,)$ "1&$&1,3$1%*'23$B$-,((,*2$#5)%1$01%1612$ )*$1$&#0*23$&'00#&&,6#$8#1%$*+$ cEC$*+$)*)1($(#,&'%#$&.#23$@$"16#$9##2$ )%,#&$)*$)#-.)$0'&)*-#%&$910=$)*$91%&7$ McDONALDS UK "*(,318&$1%#$(,=#(8$)*$9#$)1=#2$,2$BE``$ 3#0(,2,24$(#,&'%#$&.#23,24$,2$BEEP;$ #5.#%,#20,24$0*2)%1&),24$+*%)'2#&$ .'9&7$%#&)1'%12)&7$%#)1,($&.10#&$123$ 0*-.1%#3$:,)"$BEEF7$)1=,24$)"#$)*)1($ 3'%,24$)"#$.1&)$/6#$8#1%&;$]1),24$*')$ +*%#,42$"*(,318&;$A)$,&$6,)1($)"1)$)"#&#$ 2'-9#%$'.$)*$2#1%(8$`O$-,((,*2;$D$ X*26,20,24$0'&)*-#%&$)*$)%,1($,&$=#8$ Rg`a;aC$98$61('#T$"1&$&##2$4%*:)"$ 0*-.12,#&$3#-*2&)%1)#$)"#$M'1(,)8$*+$)"#$ +'%)"#%$YEC$*+$_%,)*2&$1(&*$)**=$)*$)"#$ :,)"$&#6#2$*')$*+$)#2$13'()&$,2$)"#$de$ R1(9#,)$:,)"$1$4%#1)#%$+*0'&$*2$61('#$&,20#$ #5.#%,#20#$)"#,%$.%*.*&,),*2$3#(,6#%&$123$ 4%#1)$*')3**%&$:,)"$01-.,24$"*(,318&$ ,2$BEEP$'.$+%*-$`cC$,2$BEEF;$ POSTED RECORD &)1),24$)"#8$%#4'(1%(8$)1=#$13612)14#$*+$ (#,&'%#$6*'0"#%&7$*++#%&$123$3,&0*'2)&$ 123$*6#%$"1(+$%#&#1%0"$.%,0#&$ )"#$%#0#&&,*2$9#412T$:"#%#1&$.'9K$91%$ 3%,2=,24$R@B;FCT$,&$*2$)"#$:12#$1&$)"#$ &#0)*%$%##(&$+%*-$)"#$W3*'9(#@:"1--8L$ )"#$61('#$,)$*++#%&;$ A2$0*2)%1&)7$]'%*.#L&$):*$9,44#&)$"*(,318$ *.#%1)*%&7$!dA$!%16#($123$!"*-1&$ SALES OF MORE THAN 9#+*%#$)"#8$4*$*'); *+$)"#$&-*=,24$912$123$0*-.#),),*2$ +%*-$0')@.%,0#$&'.#%-1%=#)$1(0*"*(;$ £200M X**=7$"16#$3%1&),01((8$%#3'0#3$)"#$ A2$BEEP7$)"#$(#,&'%#$,23'&)%8$:1&$:*%)"$ 3#)2'%)#4*)5#$,) 2'-9#%$*+$"*(,318&$9#,24$.')$*2$&1(#$ 1..%*10",24$fcE$9,((,*2;$D$PC$,20%#1&#$ ?%,2=,24$,2$.'9&K91%&$123$#1),24$*')$ )*$16*,3$9#,24$(#+)$"16,24$)*$3,&0*'2)$ *6#%$BEEO7$9')$&),(($`;GC$(*:#%$)"12$  ROYC$123$OEC$*+$13'()&$%#&.#0),6#(8T$  Contact us at "#16,(8$,2$)"#$(1)#$9**=,24$-1%=#);$ ,2$BEEF;$ 1%#$:"#%#$.#*.(#$1%#$-*&)$(,=#(8$ Lowdandklea.Com )*$"16#$-13#$0')910=&$1(%#1387$ Grubs up! !"#$9#&)@.#%+*%-,24$1%#1$*+$)"#$,23'&)%8$ 1(*24$:,)"$0('99,247$4*,24$)*$)"#$ X*2&'-#%$0"*,0#$,2$:"#%#$)*$#1)$:"#2$ 3'%,24$)"#$.1&)$/6#$8#1%&$"1&$9##2$ 0,2#-1$123$)%13,),*21($41-,24$ IN DECEMBER 2010 )"#8$3*$#1)$*')$"1&$'2&'%.%,&,24(8$ 0'()'%1($(#,&'%#$&'0"$1&$-'&,0$0*20#%)&$ &'0"$1&$9#)),24$123$9,24*;$ 9#2#/)#3$)"#$9,4$21-#&$,2$+1&)$+**3; 123$+#&),61(&$RgaO;YCT$:",0"$"1&$ A2$BEEP$N0?*21(3L&$*.#2#3$BE$2#:$ &"*:2$)"#$&)%*24#&)$4%*:)"$,2$)"#$(1&)$ i**=,24$+*%:1%37$2*2@i*))#%8$41-,24$ &)*%#&$123$0%#1)#3$OEEE$b*9&$,2$)"#$  8#1%7$)"#1)%#$RgBc;cCT$123$-'&#'-&$ (**=&$&#)$)*$9#1%$)"#$9%'2)$*+$+')'%#$ de$:",(#$,26#&),24$1$+'%)"#%$fYc$ Rg`G;aCT;$D(($*+$)"#&#$1%#1&$"16#$ &.#23,24$%#3'0),*2&7$1(*24$:,)"$6,&,)&$  -,((,*2$,2$&)*%#$%#2*61),*2&; 9#2#/)#3$+%*-$&)%*24$,2@9*'23$)*'%,&-;$ )*$)"#-#$.1%=&7$0('99,24$123$"#1()"$0('9$