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Custom Tag Manager Templates
1. Custom Tag Manager Templates
Demo: Build Robust & Helpful Tags & Variables
Markus Baersch
2. Why Templates?
Sandbox API vs. JS / HTML
● Limited JS
● Sandboxed = Secure(?)
● Transparency
● Updates
● “CSP safe”
● Gallery!!!
● It is not that hard!
6. Race Conditions:
CM vs. GTM
Tag Template: repeat
certain events when fired
Tasks:
1. get dataLayer copy
2. Find events to repeat
3. Push to dataLayer again