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Role of Artificial Intelligence in Digital Marketing
1. Role of Artificial Intelligence in Digital Marketing
This presentation discusses the importance and impact of Artificial
Intelligence in the field of Digital Marketing.
2. ● Definition and concept of Artificial Intelligence
● Applications of AI in various industries
Introduction to Artificial Intelligence
● Overview of how AI is transforming businesses
3. AI in Digital Marketing
● Benefits of using AI in Digital Marketing
● Improved customer targeting and
segmentation
● Personalized user experiences
● Efficient data analysis and insights
4. 01
02
03
04
Automated ad creation
and optimization
Real-time bidding and ad
placement
AI-driven recommendation
engines
Enhanced customer
engagement and
conversions
AI-powered Advertising and
Recommendation Engines
5. 01
03
02
04
Emerging trends and
advancements in AI
Potential challenges and
ethical considerations
Role of human-AI
collaboration in Marketing
Opportunities for career
growth in AI-driven
Marketing
Future of AI in Digital Marketing