Mass marketing fraud is one of the most common consumer frauds. After going through this presentation, you will have a much better understanding of mass marketing scams. The presentation by the Marketing 2.0 Conference talks about its types and examples and helps you know how to spot a mass marketing fraud and ways to keep yourself protected. Experts in the marketing sector will be reviewing the latest trends of the field at the conference in-person.

1. Mass Marketing Fraud
Reviewing its Types, Examples and
Prevention Methods

2. What is Mass
Marketing Fraud?
When people use mass
communication media
(telephone, internet, television,
radio, etc) to scam others is
known as mass marketing fraud.
With the help of mass media
these fraudsters try to solicit and
obtain money or funds.

3. Mass Marketing Fraud Classification
On the basis of communication mechanism :
● Internet Fraud
● Mail Fraud
● Telemarketing Fraud
On the basis of the scheme :
● Lottery Fraud
● Loan Fraud
● Insurance Fraud
● Quiz Fraud
● Mobile Tower Fraud

4. Most Common Mass Marketing Frauds
Foreign Lotteries Scams :
It is one of the most common consumer
frauds.
Victims are told they have won a lottery and
they must pay taxes or fees to collect the
winnings.
Nigerian Letter Scams :
Victims are asked to transfer funds out of
Nigeria in return for a share of the money.
They are told to share their bank account
information under the pretence that it is
needed to complete the transaction.

5. Most Common Mass Marketing Frauds
Charity Scams :
Perpetrators ask donations in the name of
non-existent or fraudulent charities.
This is most common during holidays or in
the aftermath of disasters.
Romance Scams :
Victims are duped into sending money to
perpetrators who convince them that they
are in a genuine relationship.
They use manipulative language so that
money request do not raise any alarm bells.

6. Example of Mass
Marketing Frauds
In 2012, an Illinois woman
received a message saying
that she had won $40,000
in the Mega Millions game.
She was instructed that
she claim the prize by
sending them a processing
fee to expedite the transfer
of funds.

7. How to Spot Mass Marketing Frauds
Look for the following signs to spot a mass marketing scam :
● The offer is ‘too good to be true’.
● Payment is asked in advance.
● Offer is unsolicited.
● Personal information is asked over telephone.
● Perpetrators claim that immediate action is required.

8. How to be Protected from Mass Marketing Scams
Take the following steps to protect yourself from mass marketing frauds :
● Inspect representatives’ credentials carefully.
● Do not do business with anyone who asks for money in advance for
awarding a prize.
● Take time to thoroughly research offers before accepting.
● Get all offers in writing and keep a copy for your records.
● Be alert and do not believe everything you are told.

9. THANK YOU
Presented By :
Sai Narula
Manager, Marketing 2.0 Conference
https://www.marketing2conf.com/