Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

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Category : Food & Beverages
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Introduction to Report
 Launch Date: July 4, 2014
 Number of Pages: 56
 Geography Coverage: Germany
 Available Format: PDF
Price For Single User License: USD 6,320
Price For Site License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)

About the Report
Understanding Consumer Trends and Drivers of
Behavior in the German Ice Cream Market
provides an overview of the market, analyzing
market data, demographic consumption patterns
within the category, and the key consumer trends
driving consumption.
The report highlights innovative new product
developments that effectively target the most
pertinent consumer need states, and offers
strategic recommendations to capitalize on
evolving consumer landscapes.

Get access to:
Key consumer demographic groups driving
consumption within the German market. The
figures showcase the number of times consumers
of specific ages and genders consume Ice Cream,
as well as identifying whether these demographic
groups "over" consume in the category (i.e. they
account for a higher proportion of occasions than
the proportion of society they represent overall)
Market value and volumes over 2008-2018 for
Germany and nine other countries, to give a global
context
The degree of influence that the 20 key consumer
trends identified by Publisher have on Ice Cream
consumption volumes, with granular analysis on
the extent that the degree of influences varies
between gender and age group

Key Findings:
Over half of ice cream consumption in Germany
is driven by the pursuit of indulgence
German consumers are not driven to seek
healthier ice cream offerings, fearing a sacrifice in
taste
German consumers look to ice cream to help
them relax
German consumers seek value, but are willing to
pay more for indulgence
There will be rising demand for 'kidult' products,
as well as ice cream targeted at Older Consumers
The majority of German consumers will not buy
products for ethical attributes alone

Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide

Company Coverage:
1. Cremissimo
2. General Mills
3. Kara
4. La Disfida
5. Magnum
6. Melicena
7. Nestle USA
8. Omega (ZHG)
9. Rio-2
10. RandR Ice Creams
11. Unilever
For more details regarding Report coverage see the last slide

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Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

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Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market