Everyone is talking about Sales Enablement these days, but few are talking about how to improve it. Gone are the days of 50-page playbooks and briefcases full of glossy brochures still in their shrink wrap. In fact, according to a recent IDC report, over 40% of all marketing assets created are never used by sales teams, which results in a substantial waste of money.
In this presentation, our award-winning sales enablement thought leaders to discuss how to shift the paradigm of wasting money on tools and collateral that will never see the light of day, and build programs that will impact your bottom-line.
- Why your Sales Force is ignoring your material
- Examples of cutting edge programs
- How to use sales enablement to increase productivity, sales and loyalty
- Tips you can start using tomorrow to better equip your Sales Team