The Colors of Carlsbad came to life in the seaside coastal destination of Carlsbad CA through this unique PR campaign with Pantone and HireInfluence partners.

2. CAMPAIGN PARTNERS

5. METHOD & INTEGRATION

12. Colors of Carlsbad Curation
Evocative of rolling green hills and immersion in nature’s greenery, Eden,
a lush and verdant forest green shade, reassures us with its soothing
presence. Restoring our vitality and enhancing our sense of well-­being,
calm and cool Eden promotes balance and harmony. Nature’s ever
present neutral, Eden’s message of new growth and new beginnings is
life affirming.
lush…..soothing…..calming…..balance…..harmony
growth…..new beginnings…..reassuring…..cool…..restful

13. ASSETS

14. ColorsofCarlsbad.com
Website

15. Carlsbad Art
Wall

17. RESULTS

18. Campaign Overview
• Partnership with HireInfluence, Pantone & Travel
Massive
• Secured 14 local partners/created 20+ colorful
experiences around Carlsbad
• Created video, web and photo assets
• Activated Deskside Tours in New York & San
Francisco
• Activated 3 media visits & two influencer visits
• Activated 1 local event
• Activated events in Los Angeles & San Francisco with
Travel Massive

23. Website Reach

25. Visit Carlsbad
THANK YOU