1. IBM Selected by DOE to Develop Next Generation Systems
Last Friday, the Department of Energy announced IBM has been awarded a $325 million contract to
design and build two supercomputing systems, at Lawrence Livermore and Oak Ridge National Labs,
validating IBM's OpenPOWER strategy. As part of the announcement, Secretary of Energy Ernest Moniz
and Sen. Lamar Alexander (R- Tenn.) hosted a press briefing at the US Capitol Building with John Kelly in
attendance, along with multiple government leaders. Reporters from NBC, ABC and Politico were among
those in attendance.
To amplify the news, we hosted a press teleconference that included executives from the labs and
OpenPOWER partners NVIDIA and Mellanox. Reporters ranging from the San Francisco Chronicle to
International Business Times attended. We anticipate additional coverage this week.
Wire photo: (from left) Dr. Thom Mason, director, Oak Ridge National Laboratory; Dr. John E. Kelly III,
Senior Vice President & director of IBM Research; Dr. Bill Goldstein, director of Lawrence Livermore
National Laboratory. (Rich Riggins/Feature Photo Service for IBM)
The news was promoted internally through numerous blogs and in the seller community to reinforce that
the systems we are delivering to the labs are building blocks that are available today.

2. Notable Quotes
Computer designers are grappling with an explosion in the amount of data that users want to sift through.
Much of the computation conducted to locate underground oil deposits, for example, is in preparing data
for analysis rather than the analysis itself. To solve it, IBM added computing power to components—
including data storage and networking devices—that usually carry a light burden of calculation. That way,
the supercomputer can delegate heavier computing tasks to those components and reduce the amount of
data that must be transferred and processed by central processing units
. -- Wall Street Journal
Both systems will be based on next-generation IBM POWER servers with NVIDIA's GPU accelerators and
Mellanox's Interconnected technologies "to advance key research initiatives for national nuclear
deterrence, technology advancement and scientific discovery," the DOE said. -- Business Standard
Dubbed Sierra and Summit, the two GPU-accelerated supercomputers will rely on IBM's OpenPOWER
chips -- ZDNet
Sierra and Summit will employ a new “data-centric” technique, which allows the computers to decentralize
the processing of data. Rather than sending data to and from a central processor chip, IBM says, the two
supercomputers will be able to interconnect thousands of different chips to mine data across a network. --
Christian Science Monitor
John Kelly, senior vice president at IBM and director of IBM research, told VentureBeat that the new
machines will put the U.S. at the top of the heap in having the world’s most powerful supercomputers.
And, because of the unique architecture, which puts the processors near the data, the U.S. will likely have
a lead in access to Big Data. He said that IBM refers to data as “the world’s next natural resource."
http://venturebeat.com/2014/11/14/ibm-and-nvidia-win-425m-to-build-two-monstrous-
supercomputers-for-the-department-of-energy/-- VentureBeat
"The beauty of the systems being developed for Lawrence Livermore and Oak Ridge is that the core
technologies are available today to organizations of many sizes across many industries," says Rosamilia.
-- International Business Times
Earned Coverage Highlights

3. 1ClickNews (via Engadget), IBM’s new computers may change how we process big data
610KDAL, U.S. government spending $425 million to build fastest supercomputers
Business Insider, The US Government Is Spending $425 Million To Build The World's Fastest
Supercomputers
Business Standard, US plans to build world's fastest supercomputers
Chattanooga Times Free Press, World's fastest supercomputer to be built at Oak Ridge National
Laboratory in Tennessee
The Chattanoogan, Alexander: World’s Fastest Computer “Once Again Will Be At Oak Ridge”
Chicago Tribune, U.S. government spending $425 million to build fastest supercomputers
Christian Science Monitor, IBM and Nvidia begin building the fastest supercomputers ever
CIO, US funds effort to regain supercomputing crown from China
CNET, IBM, Nvidia land $325M supercomputer deal
Datacenter Dynamics, US GOV'T TO BUILD WORLD’S FASTEST SUPERCOMPUTERS
Database Trends and Applications, U.S. Department of Energy Taps IBM to Develop Supercomputers
to Meet Big Data Challenges
EE Times, IBM to Build DoE's Next-Gen Coral Supercomputers
Engadget, IBM's new computers may change how we process big data
ExtremeTech, IBM and Nvidia will build two ultra-efficient 150-petaflop supercomputers for the DoE
FedScoop, Energy Department to build two new supercomputers, further exascale computing research
Forbes, IBM Signs $320 Million Supercomputing Deal With Dept. Of Energy
GigaOm, IBM to build two supercomputers for the U.S. Department of Energy
Global Post, U.S. government spending $425 million to build fastest supercomputers
GovConWire, DOE Taps IBM, Mellanox, Nvidia Tech for $325M Nat’l Lab Supercomputer Program
Huffington Post, U.S. Government Spending $425 Million To Build Fastest Supercomputers
IDG News Service (via Computerworld), IBM shares plans for supercomputing future
InfoWorld, IBM shares plans for supercomputing future
KFGO, U.S. government spending $425 million to build fastest supercomputers
PC Mag, IBM, Nvidia to Build Huge Supercomputers for U.S. Labs
PCWorld, US funds effort to regain supercomputing crown from China
PC World, IBM shares plans for supercomputing future
Phys.org, Oak Ridge to acquire next generation supercomputer
Ping! Zine, Department of Energy To Spend $425 Million On Building Two Supercomputers
Product Design & Development, DOE Awards $425M in Next-Gen Supercomputing Tech
NASDAQ, U.S. to Spend $425 Million on Advanced Supercomputers
Network World, IBM shares plans for supercomputing future
R&D Magazine, LLNL, IBM to deliver next-generation supercomputer
Re/Code, IBM and Nvidia to Help U.S. Government Build Two Seriously Super Computers
Reuters, U.S. government spending $425 mln to build fastest supercomputers
SlashGear, IBM and NVIDIA give US supercomputers a brain boost
TechSpot, IBM, Nvidia draw $325 million US Energy Department supercomputer contract
TechGage, US Department Of Energy To Deploy Two Flagship Supercomputers In 2017
The Register, US recruits IBM, Nvidia to CRUSH world's fastest supercomputer with 300PFLOPS beast
Tom’s IT Pro, IBM To Develop World’s First Data Centric Computing Systems
Wall Street Journal, U.S. to Spend $425 Million on Advanced Supercomputers
WHBL, U.S. government spending $425 million to build fastest supercomputers
WHTC, U.S. government spending $425 million to build fastest supercomputers
WKZO, U.S. government spending $425 million to build fastest supercomputers
VentureBeat, IBM and Nvidia win $425M to build two monstrous supercomputers for the Department of
Energy
Yahoo! News, U.S. government spending $425 million to build fastest supercomputers
ZDNet, IBM, Nvidia tapped to build world's fastest supercomputers
International Coverage Index – 11/14/14
Yahoo! Finance UK, U.S. government spending $425 million to build fastest supercomputers
The West Australian (via Reuters), U.S. government spending $425 million to build fastest

4. Coverage Sentiment

5. Highlights from the IBM-DOE announcement include 2,202 total mentions with 488 news pieces, 48
blogs, and more than 1,660 mentions on Twitter that garnered an estimated 14.6 million impressions from
social media alone.

6. Analyst Outreach Highlights
Briefings:
IDC - Matt Eastwood, Earl Joseph
Intersect360 - Addison Snell: The movement of data across a system has become the gating
factor. What IBM is proposing with its data-centric architecture is to intelligently locate
computational elements throughout the system -- integrated with storage components or
networking components where the data resides -- in order to optimize the workflow of a system
on an ongoing basis.-- EE Times
Cabot Partners - Srini Chari, Ajay Nair
Analyst Email Flash - Distributed to 1063 analysts worldwide
Analyst Pieces:
Tech Guru Daily.com: NVIDIA and IBM Aim to Power the US into Supercomputer Leadership - Rob
Enderle, Enderle Group
Internal Resources
Doug Balog blog: U.S. Department of Energy selects POWER's data-centric design
Ken King blog: OpenPOWER momentum continues
Stephen Leonard blog: A milestone for OpenPOWER technology
Daniel Pelino blog: IBM Tapped by U.S. Department of Energy for Breakthrough ‘Data Centric’ Systems
Anne Altman blog: U.S. Department of Energy Selects IBM to Build the World's First ‘Data Centric’
Systems
Sales resources blog
Owned Coverage
Research Blog: Data-Centric Systems -- A New Paradigm For Computing
Infographic: A New Vision for Big Data Computing
Smarter Planet blog: Kelly: It’s Time to Shift to Data-Centric Computing
YouTube Video: The National Labs and the Rise of Data-Centric Computing

7. Analyst Outreach Highlights
Briefings:
IDC - Matt Eastwood, Earl Joseph
Intersect360 - Addison Snell: The movement of data across a system has become the gating
factor. What IBM is proposing with its data-centric architecture is to intelligently locate
computational elements throughout the system -- integrated with storage components or
networking components where the data resides -- in order to optimize the workflow of a system
on an ongoing basis.-- EE Times
Cabot Partners - Srini Chari, Ajay Nair
Analyst Email Flash - Distributed to 1063 analysts worldwide
Analyst Pieces:
Tech Guru Daily.com: NVIDIA and IBM Aim to Power the US into Supercomputer Leadership - Rob
Enderle, Enderle Group
Internal Resources
Doug Balog blog: U.S. Department of Energy selects POWER's data-centric design
Ken King blog: OpenPOWER momentum continues
Stephen Leonard blog: A milestone for OpenPOWER technology
Daniel Pelino blog: IBM Tapped by U.S. Department of Energy for Breakthrough ‘Data Centric’ Systems
Anne Altman blog: U.S. Department of Energy Selects IBM to Build the World's First ‘Data Centric’
Systems
Sales resources blog
Owned Coverage
Research Blog: Data-Centric Systems -- A New Paradigm For Computing
Infographic: A New Vision for Big Data Computing
Smarter Planet blog: Kelly: It’s Time to Shift to Data-Centric Computing
YouTube Video: The National Labs and the Rise of Data-Centric Computing