1. Introduction
(M) Social Media has played a major role in the way hotels in the hospitality industry does
business. (E) According to authors Rosman and Stuhura (2013), access to new media has given
consumers the ability to search for information rather than rely on past methods to finding the right type
of travel destination. (A) The following paragraph will review the methods, data and observation process
used by the authors in relevance to the theory. (A) The third paragraph contains the results of the
observation of the participants and data collection. (A) The fourth paragraph will cover the discussion
portion of the essay and relate the results to the literature. (A) The final paragraph will summarize the
results and discuss the recommendations for further research. (L) To understand the effect of social media
in relation to the hospitality industry, the following paragraph will cover the methods used by the authors.
Methods
(M) There are many important factors that affect a consumer’s decision when choosing their
destination. (E) The authors’ examination was taken from an accumulation of 23 different social media
sites relating to the industry. (A) They have analyzed that the concept of joining majority of the social
media channels may not be realistic nor necessary for most hotel owners. (L) In an effort to further
validate the study, the following chapter covers the results of the initial study.
Results
(M) Social Media is seems to be an important tool in sharing information at a faster rate than past
methods used. (E) According to the study, results show the following methods being used the most in
terms of social media relating to the Hotel Hospitality Industry as of 2011:
 Twitter – 56.7%
 Facebook – 53.7%

2.  YouTube – 38.8%
 Flickr – 26.9%
 TripAdvisor – 23.9%
(A) The study shows that hotel consumers have used more than one method of social media to express
their impression of the industry. (L) This lead to the discussion that these studies and results can be used
as a form of Marketing in both positive and negative view for future tourists.
Discussion
(M) The Hotel Hospitality Industry has evolved with the emerging popularity of social media.
(E) According to the study and results done by the authors, it symbolizes that consumers are becoming
more aware of the tools available to them when identifying travel and tourism destinations. Hotel owners
should also take advantage of social media as a bridge of communications to further expand their reach
towards the public. (A) Based on the study, 82% of consumers trust the third party website as a source to
justify the quality of a hotel. (L) The hospitality industry would require further research to better
understand how to improve their bottom line while being affected by the impact of social media.
Conclusion
(M) In an effort to understand the impact of social media in the hotel hospitality industry, the
authors have concluded that further research is required to expand on the concept of validating the tests.
(E) Study shows that while consumers are trusting third party sites such as tripadvisor more and more, not
all hotels are in tune with adapting to social media. (A) Further examination is required to quantify the
analysis done and provide a more concrete data breakdown. (L) In an industry that is focused on
providing travel solutions, the hotel participating within the hospitality industry must adapt to change or
potentially go out of business.

3. Reference
Rosman, R., & Stuhura,K. (2013). The implications of social media on customer relationship
management and the hospitality industry. Journal of Management Policy and Practice, 14(3), 18-
26.Retrieved from http://search.proquest.com.library.capella.edu/docview/1467971010?accountid=27965