Omer Farooq shares a Case Study on how he solved the issue of Ghost Leads for a client using Image SEO. All rights belong to Omer Farooq.

1. 01

2. A lot of people(potential leads) got
initially invested in his offer.
But after checking client's landing
page they turned into ghosts. 👻
Today I'll tell you why it happened...
02

3. You have done everything.
- Created an amazing website
- High-quality blogs
- Link building
But still something's not working.
What can that be?
03

4. I worked with a business coach he
had everything done. From blogs to
guest posts.
I checked his website there was no
major problem.
04

5. His landing page had lots of images.
Which is a good thing as it increases
of the page.
But these images were doing more
harm than good.
These Images = Terrible Disaster
visual appeal
05

6. Because these images were taking
way too long to load.
So here's how a the
page.
Sees Ad Creative -> Clicks on CTA ->
Check Landing Page
Here the lead is half interested + half
curious about your services.
LEAD viewed
06

7. From here on, it's all up to landing
page. Whether the potential lead
becomes your customer or ghosts
you forever.
So they click on your landing page
but:
Takes Forever To Load -> Images
Aren't Loading Quickly -> Lead Starts
Losing Interest
07

8. Remember
You don't want to wait for leads and
want a coaching business where
people trust you and immediately
register.
Then why are you making your leads
wait?
Give them smooth experience.
no one likes to wait..!
08

9. My client was facing a similar
situation. So to stop making:
I firstly decided to do image SEO.
Leads = Ghosts
09

10. So here are image SEO
changes I implemented:
1- Choose JPEG for photos, PNG for
graphics.
2- Resize images to exact display
dimensions.
3- Compress images with tools like
TinyPNG.
4- Use descriptive filenames for SEO.
5- Add meaningful alt text for
accessibility.
five major
10

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12. 12
3.5 months
But SEO is not a onetime effort. It's an
ongoing process.
After of working on image
SEO, link building and other aspects we
were able to position client as an
industry expert.
The client received more inquiries,
secured new clients, and expanded
their reach within the entrepreneurial
community.