Studi Kasus Mondelez - Kelompok 6 - Program Studi Strategic Management - MBA UGM 2019

1. Has Corporate Restructuring Produced Shareholder Value?
MONDELEZ
INTERNATIONAL
KELOMPOK 6 :
• Lisa Ayu Umami
• Maria Lysa Yunita
• Maria Sari Sekarbali

2. MILESTONE KRAFT FOODS01
MONDELEZ INTERNATIONAL02
PROBLEM STATEMENT03
PROBLEM ANALYSIS04
CONCLUSION05

3. 1. Milestone Kraft Foods

4. 2. MONDELEZ INTERNATIONAL

5. 3. PROBLEM STATEMENT
Has Corporate Restructuring
Produced Shareholder Value?

6. 4. PROBLEM ANALYSIS
Restructurisation Analysist of Mondelez Intl
SWOT Analysist
Revenue Analysist of Mondelez Intl
Marketing Mix (4P)
Have much brand &
high quality product
High promotion to
increase brand image
Across the world
High cost makes high
price
PRODUCT PROMOTION PLACE PRICE
Company’s stock performance largely tracking the S&P 500 is decline in
2015, and began to grow in 2016 (source Thompson 2018, page C281)
STRENGTH
• Leader on snack industry
• Have much innovation &
differentiation product
• Focus on operational efficiency
WEAKNESSES
• Only Focus on 5 Area
• Too fast to decide divestate /
acquisition
OPPORTUNITY
• Entry new market (new segment /
product / business unit / country)
• Divestate / develop the unstable
existing business unit
• Entry to E-commerce
THREATH
• Change of technology
• Increasing growth of local
competitor
• Fluctuate exchange rate
• Change of consumer behavior
Declining of revenue caused by :
• Poor exchange rate
• Declining of sales caused
by price change
• Elimination of selected product
low-margin
• Spin off

7. 5. CONCLUSION
Become the world’s largest
snack food makers
Success to expanding its
brand portfolio into rapid
growing snack industry
Mondelez’s revenue is
decline from 2011-2015
Common stock closing
price at year end is unstable
Has Corporate Restructuring Produced Shareholder Value? Not Yet ! But still on progress

8. Thank you