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PR_part 2
1.
МФК: БРЕНДЫ И КОММУНИКАЦИИ СВЯЗИ С ОБЩЕСТВЕННОСТЬЮ ЧАСТЬ
2 ПРЕСС-РЕЛИЗ и PR-мероприятия к.э.н., доцент кафедры маркетинга Рыбалко Мария Александровна
2.
ПРЕСС-РЕЛИЗ Критерий отбора
на должность в пиар-отдел… Должен быть своевременным, грамотно написанным и верно оформленным Шанс, что пресс-релиз станет основой для создания новости
3.
ЧТО ТАКОЕ ЛИД?
В статьях В пресс-релизах
4.
ЛИД – НАЧАЛО
СТАТЬИ (ПРЕСС-РЕЛИЗА) 6 типов построения ЛИДа: Кто? Что? Когда? Где? Почему? Как?
5.
ПРЕСС-РЕЛИЗ: ПРАВИЛА ОФОРМЛЕНИЯ
Логотип (фирменный бланк компании) Пресс-релиз Дата, место ЛИД Тело пресс-релиз Справка Контактная информация
6.
PR-МЕРОПРИЯТИЯ Пресс-конференция Брифинг
Пресс-клуб (пресс-завтрак, пресс-ланч и т.д.) Пресс-тур Интервью
7.
СПАСИБО ЗА ВНИМАНИЕ
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