Besides Experience Maps, different names are used to refer to similar representations, although there are some nuances in the latter two, is better to include them in the group of the multidimensional maps.

1. Experience Map Method

2. Besides Experience Maps, different
names are used to referto similar
representations, although there are some
nuances in the lattertwo, is betterto
include them in the group ofthe
multidimensional maps.
Customer Journey,
User Journey and
some time Blueprint
or Service Ecology

3. Starbucks experience map:
https://www.dropbox.com/s/4xyysqmylfpvemw/Starbuck
s_experiencemap1.pdf?dl=0
The differences and similarities
between them can be summarized
in this aspects:
1. Content common across most of Experience
Map are:
-User needs /experience triggers.
-Experience phases.
-Mental status (E.g. Attitude, Motivation, Mood,
etc.)
-User emotions, thoughts, feelings and
reactions during experience.
-Touchpoints: user interaction points; pain
points; delight points.
-System actions (interaction from system point
ofview)
-Persona and Scenario resume.
-System opportunities and service barriers.
-The path (journey sequence)

4. 2. Layout:
Could be Timeline, where touchpoints are
located over a path timeline organized and.
Wheel, used mainlyfor reflecting a product or
service overall experience.

7. A simple Experience Map only reflects one possible path during one scenario.

8. Acomplex Experience Map could encompass cross platform, experiences
occurring at different time sessions/scenarios

9. The right layout foryour Experience Map will
depend mainly on:
The amount and richness ofthe content.
As number oftouchpoints of opportunities,
interaction types, devices involved, etc.
And in what aspects do you want to put more
emphasis: In the touchpoints? The system
interaction features/functions? Emotional factors
ofthe experience? etc.
How to choose
one layout?
https://uxpressia.com

10. Some tips before starting…
•Have your user in mind all the time ¿Howwill this
persona react to this? What would she do? Howwould
she feel?
•A userJourney is compoud of user stories and user
stories are broken into tasks forthe benefit of
developers.
DIY Experience Map
LET’S BEGIN!

11. Web app?
Responsive website?
Mobile app?
System to be modelling
01

12. You need one persona
belonging to your product
target.
Persona
02

13. One goal that will direct user
behaviour during experience
flow. Basically: what is the
persona’s purpose forthis
specific interaction in this
particular scenario? What is he
trying to accomplish?.
Goal
03

14. You will need to define an initial
Mental State as a starting point
foryour persona. This mental
status will suffervariations
during the experience and you
should reflect these changes in
the key phases of interaction.
Mental Status
04

15. User Stories:
https://www.dropbox.com/s/icj4ir52459r131/EG_User_S
tory.pdf?dl=0
How to make a User Story?
•User Role—As a user, I can…
•User Story—I want to…
•Value—So I can…
•Conditions of Satisfaction
—Verifythat…
• Notes—Details from discussions
• Priority
•Level of Effort
1 or more User Stories
break into tasks
05

16. And...a task?Just simple actions but have to be Specific,
Measurable, Achievable, Time Boxed
E.G.
1. Select option to create a new
course
2. Select source of course content
3. Modifyproperties
4. Modifycompletion criteria
Tasks: https://www.dropbox.com/s/5lpzjljcelo2qct/User%20stories.pdf?dl=0

17. The scenario must respond to:
What is the singular situation?
describe the stories behind why
a specific user or user group
comes to your site.
Scenario
06

18. Such as physical environment,
device and platform constraints,
physical space and device or
platform in which the
experience is taking place.
Context
07