The Chicago School of Data hosted sessions related to supporting the nonprofit and social sector through leveraging technology. Margaux Pagan presented on a panel to discuss "Closing the Infrastructure Gap for Nonprofits" sharing insight for using data to support the functions of fundraising, programs, and operations.

1. INFRASTRUCTURE GAP
SESSION 1.1

2. OVERVIEW OF DONORFUSE
DonorFuse is a social enterprise with a mission to
strengthen nonprofits by leveraging technology and
growing organizational impact

3. WHAT IS DATA?

4. FUNCTIONS OF DATA
Decision
Making
Donor
Relations
Storytelling
Support
Strategies
Reporting
Awareness

5. DETERMINING THE PURPOSE
Why do you
need the
data?
You have access to various,
wide-spread data sets –
Internally & Externally. Your
first step is to determine the
“Why?”
Fundraising Appeal
Community Outreach/Advocacy
Market Research
Public Relations
Strategy/Capacity Development
Funder Request

6. WHAT SOURCES ARE AVAILABLE?
EXTERNAL OUTLETS
Data.Gov IRIS Urban.Org
INTERNAL SYSTEMS
Financial Data CRM/Donor Data Program Data Fundraising Data

7. ORGANIZATIONAL ALIGNMENT McKinsey 7-S
Model
Strategy: the plan devised to maintain
and build competitive advantage over
the competition.
Structure: the way the organization is
structured and who reports to whom.’?
Systems: the daily activities and
procedures that staff members engage
in to get the job done.
Shared Values: called "superordinate
goals" when the model was first
developed, these are the core values
of the company that are evidenced in
the corporate culture and the general
work ethic.
Style: the style of leadership
adopted.
Staff: the employees and their
general capabilities.
Skills: the actual skills and
competencies of the
employees working for the
company.

8. CLOSING THE INFRASTRUCTURE GAP
 Clearly define what “data” means to you, your team, and your
organization.
 Determine the desired function you’d like your data to play.
 Set the purpose – what is the end goal?
 Explore internal and external data sources to reach your goal.
 Get all the players on the field and with a clear play plan.
 Always, repeat and review often.

9. ADDITIONAL RESOURCES
 Market For Good: “Breaking it Down: The What, Why, & How” (2013):
http://www.marketsforgood.org/breaking-it-down-the-what-why-and-how/
 Upgrading the Information Infrastructure for Social Change:
http://www.marketsforgood.org/wp-content/uploads/2014/05/MarketsforGood_Information-
Infrastructure_Fall-2012_.pdf