2013 2nd AGCO Africa Summit in Berlin

An initiative of
THE 2ND AGCO AFRICA SUMMIT IN BERLIN
AGRICULTURE
IN AFRICA
FROM VISION TO ACTION
January 21, 2013

2 | 2nd AGCO Africa Summit in Berlin
AGRICULTURE IN AFRICA – FROM VISION TO ACTION | The 2nd AGCO Africa Summit in Berlin
Last year we talked about a “Vision
for Agriculture in Africa”. This year
we wanted to have a closer look at
the progress we have made and how
ideas have started to turn into reality.
Therefore, the theme of the 2nd AGCO
Africa Summit 2013 was “From Vision
to Action”.
Our mission in Africa is to provide ag-
ricultural solutions (equipment and in-
frastructure) for local farmers. We are
focused on investing in human capital
to improve farming know-how, deve-
loping suitable finance solutions and
expanding product accessibility. We
intend to enhance service and to esta-
blish local assembly and retail centers
across Africa.
During 2012, we took strategic steps to
support agriculture in Africa:
We opened a Global Learning Cen-
ter and Future Farm in Zambia that
allows local farmers and dealers
to be trained on modern farming
technology and learn about the la-
test farming practices. Farmers can
benefit from a wide range of trai-
ning classes and get access to pro-
fessional farming equipment.
We built a new Parts Distribution
Warehouse in Johannesburg to
better serve customers in Sub-Sa-
haran Africa and opened our first
regional office in Cape Town.
We established a joint venture ope-
ration with local partners in Algeria
to manufacture tractors for the Af-
rican market.
We currently employ more than
100 people in Africa and that num-
ber is growing.
We are proud of what we have achie-
ved in the past year and we will conti-
nue to turn our vision into reality.
With the AGCO Africa Summit we in-
tend to actively engage and lead the
international dialogue within our in-
dustry and beyond. The African con-
tinent bears many hopes and oppor-
tunities and can be the key to global
food security. We all have the respon-
sibility to invest in a sustainable man-
ner and to create long-term solutions.
Together we can create a new vision
for agriculture in Africa and together
we can turn it into reality.
We would like to thank all speakers,
panelists, and our sponsoring partners
Bayer CropScience, DEG – Deutsche
Investitions- und Entwicklungsgesell-
schaft and Rabobank for their support.
Prof. Martin Richenhagen, Chairman,
President and CEO of AGCO & Nuradin
Osman, Managing Director Africa and
Middle East of AGCO
MOVING AFRICAN
AGRICULTURE FORWARD
f.l.t.r. Prof. Martin H. Richenhagen, Nuradin Osman, Ulrich Stockheim

2nd AGCO Africa Summit in Berlin | 32nd AGCO Africa Summit in Berlin | 3
AGCO’s Future Farm in Zambia
Providing a Range of Solutions
in the Agricultural Industry
As Africa’s population is set to rise to two billion by 2050 the need to in-
crease mechanization levels and trainings, service and support for small
and medium-scale farmers has never been greater. AGCO opened the first
future farm in 2012 in Zambia that includes a training center to train Af-
rican farmers in modern farming techniques. Together with its partners,
AGCO provides extra solutions in agriculture (e.g. crop protection, harves-
ting techniques etc.).
Hands-on training by working with the latest machinery
Small to medium scale farmers benefit from a range of training courses
from basic agronomy through to generic mechanization
Large-scale farmers will be offered training on high specification tractors
and harvesting equipment, including precision farming technology
Wide range of demonstration crop areas
Around 40 local employees in Zambia – everyone who works at the farm
lives at the farm
Additional AGCO future farms and training centers will follow in further
African countries.

There is one fact about Africa which,
thankfully, is at last being realized
everywhere: namely, that Africa’s ag-
ricultural potential has been grossly
underestimated for far too long. The
negative attitude prevailing until re-
cently is quite misplaced. Commer-
cial agriculture in Africa has the po-
tential to become a key factor in the
continent’s food security, economic
growth, poverty reduction, protection
of the environment, more equal distri-
bution of wealth, and last but not least,
more jobs which can provide proper
incomes. For all these things, agricul-
ture is a vital if not the one key factor.
However, if agriculture is actually to
perform this key role in Africa’s deve-
lopment, some thorough improve-
ments will be required: from market-
based economic policy, to reliable
property law; from infrastructure deve-
lopment, to cross-border cooperation
within Africa; from new plant varieties,
advanced irrigation and proper use of
fertilizers to increase yields, to training
for small-scale farmers and the increa-
sed number of agricultural technicians
and scientists that Africa so urgently
needs; from cooperatives to manage
production, machinery and sales, to
the development of lucrative industries
and services which will see agricultural
products processed locally instead of
by buyers abroad.
Africa’s agriculture therefore needs
thorough modernization, its own pro-
cessing chains and the many jobs that
these will bring in the food-related
and services industries. Food security,
employment policy and the pursuit of
peace within African societies demand
it; the alternative would be hunger, ho-
pelessness and turmoil. Finally, advan-
cement through agriculture depends
in no small measure on the situation of
women. Women do an average of 43%
of all agricultural work in Africa, and
as much as half of it south of the Sa-
hara. Nonetheless, they unfortunately
have fewer rights than men when it
comes to land and animal ownership,
and more limited access to education,
healthcare, credit, insurance, seed and
fertilizers.
The World Food Organization esti-
mates that improving the situation of
women would allow agricultural pro-
duction to grow by between 2.5 and
4% and reduce the number of people
going hungry by between 12 and 17%.
I would add that improving the situa-
tion of women would also make the
world a more just and more democra-
tic place. To sum it all up: Progress for
Africa spells A-G-R-I-C-U-L-T-U-R-E.
PROGRESS FOR AFRICA
IS SPELLED: A-G-R-I-C-U-L-T-U-R-EProf. Dr. Horst Köhler Former Federal President of Germany
Prof. Dr. Horst Köhler

2nd AGCO Africa Summit in Berlin | 5
The reality of recent history of Africa is
that government arrogated itself the
right to take the lead in employment
and investment, thereby hindering the
private sector from developing. It is only
recently that the private sector is alig-
ning with governments to develop Af-
rica quickly. A successful alignment of
the public and private sectors is the only
way of unlocking the wealth and jobs
that will benefit all stakeholders and le-
apfrog Africa to join the mainstream of
the advancing world and take its rightful
place in the global markets.
It is appreciated that governments will
have to fashion and launch policies,
which when implemented with sincerity
and long-term commitment, will attract
the needed private sector investment.
Aligning partnerships in this way will as-
sist in creating the Social Market Econo-
my that operates so successfully in Ger-
many. It is generally appreciated around
the world that Africa is the continent to
be courted for economic partnerships
and its development will not only be-
nefit Africa but will also reward the local
and foreign partners.
Indeed, the private sector is fast gathe-
ring momentum. To sustain this mo-
mentum, some fundamental issues
should be addressed. There is an urgent
need for land reforms to facilitate invest-
ment at all levels of farming whether
small, medium or large scale. These re-
forms would ensure, for example, that
title deeds to land could be acceptable
as adequate collateral for lending by fi-
nancial institutions. The judiciary sector
also needs to be streamlined with fast
track courts dealing with land issues.
The deeply ingrained mentality of the
bureaucracy, which viewed itself as se-
parate from the private sector, hindered
government from cooperating with the
private sector and communities and
from realizing shared values. This must
stop and a Ministry for Public Sector
Reform may be considered to facilitate
cooperation between the public and pri-
vate sectors.
Transforming the agriculture sector in
Africa will not occur overnight. Howe-
ver, by proving concepts and showca-
sing success stories, the bandwagon will
grow and gain momentum.
PUBLIC PRIVATE
PARTNERSHIPS–
ALIGNING THE
INTERESTS
John A. Kufuor
Former President of the Republic of Ghana
President John A. Kufuor
BACKGROUND: John A. Kufuor Foundation
The John A. Kufuor Foundation for Leadership, Governance and Development
was founded in 2011. Approaches have been made by Michigan State University
and an international NGO, the Partnership to Cut Hunger and Poverty in Africa,
to work with the Foundation and the NovelGroup of companies to promote
innovative models of full value chain production in agriculture that will benefit
all stakeholders. The local community will also benefit immensely as they will
be shareholders. The values of this nascent partnership have been accepted
and the governments of Senegal and Cote d’Ivoire have signed agreements to
sponsor partnerships in their respective countries.

In a world of vision there is action for
everyone – if everyone is active, the-
re will be wealth creation and com-
mon prosperity. If an area of human
endeavor has future in Africa, it is ag-
riculture in the form of agribusiness.
Agriculture has remained the back-
bone of the continent‘s economy for
centuries. It accounts for 65% of the
continent‘s employment and 75%
of its domestic trade. These ﬁgures
are not likely to change dramatically
overnight.
Out of the 7 billion or so population
of the world about one billion people
are acutely undernourished. And the
majority of them are in Africa. Can we
afford to ignore or neglect the bottom
billion? I say categorically no. Rwan-
da, Malawi, Kenya and Ethiopia have
shown remarkably that a great future
for agriculture is possible. To foster a
sustainable and inclusive growth and
development in Africa there is a need
to foster a new development approach
based on exploiting the full agribusi-
ness potential of the continent. The
focus must move from exploiting raw
commodities to increasing the value
added by agro-industry and creation
of employment along the entire agri-
business chain. Otherwise we will not
be able to deal with the frightening
unemployment of our youth.
Africa has the knowledge, the tech-
nology and the means to allay hunger
and food insecurity. What is still mis-
sing is the political will and dedication.
For success, the process has to be dri-
ven by the highest governmental and
political level and amply supported by
the private sector.
Goals and attitudes must change: ag-
riculture in Africa should no longer be
seen as a development program. Ag-
riculture must be seen as an aggressi-
ve business endeavor with a chain of
producers, suppliers and facilitators.
I have attempted to identify at least
eight groups of actors who will form
the new structures, that will establish
and promote agribusiness and food
security value chain: farmers; scien-
tists; ﬁnancial institutions; internati-
onal organizations, civil society and
donors; processors and manufactur-
ers; marketers and distributors; sup-
pliers of inputs and equipment and
consumers.
All of these parties are here together,
motivated and encouraged by the
political leaders through government
policies. In essence, good governance
becomes a key factor. Africa is already
on the move, the progress must con-
tinue and be sustained.
THE FUTURE OF AGRICULTURE
IN AFRICAOlusegun Obasanjo Former President of Nigeria
BACKGROUND: Olusegun Obasanjo Foundation
The Olusegun Obasanjo Foundation is a UK based charity that has a mission of
advancing Human Security for All. The Foundation has wide ranging initiatives
of Feeding Africa, Youth Empowerment, Education for Girls and a Health Initia-
tive focused on non-communicable and water-borne diseases. The Foundati-
on provides grants and support to organizations and groups that are working in
these areas and aims at increasing access to food by motivating young people
to take on the challenge of farming and participating in agribusiness.
President Olusegun Obasanjo

Christian Asboth, Senior Vice President
Turkey, Africa, Middle East and CIS of
Bayer CropScience
“Small scale farms have to have ac-
cess to innovative agricultural input
solutions. Proximity distribution and
the availability of modern crop protec-
tion technology are crucial in a mar-
ket which is still dominated by gene-
ric products of poor quality, which are
often non-registered and sometimes
falsified. Thus a sound regulatory and
registration framework is important. In
order to increase productivity, farmers‘
cooperatives as well as cooperation
between the public-, industry-, insu-
rance- and banking sectors is absolu-
tely necessary.”
Eberhard Brandes, CEO of the World
Wide Fund for Nature (WWF) Germany
“Africa has a global importance in bio-
diversity. If we have big-scale land-use
plans with the communities, NGOs,
companies and the local government
long-term, then we can guarantee a
sustainable form of development and
do not destroy biodiversity. We need
biodiversity in order to resist climate
change: the more species we have,
the more secure our global food sup-
ply becomes. Moreover, investing in
technology – however important it is
– should not be the first priority, which
should be investing in logistics and
protecting against harvest losses.”
Bruce Dick, Managing Director of Rabo
Development
“The family unit has always been a
cornerstone of farming. Small-scale
farmers need to organize in coopera-
tives to get access to knowledge, dis-
tribution channels, finance, inputs and
mechanization. But both cooperative
PANEL DISCUSSION
MAKING BUSINESS WORK
AND FIT FOR AFRICAModeration: Haig Simonian Former Zurich correspondent of the Financial Times
What are the key factors for raising agricultural productivity? How can market-oriented
cooperation structures be established in order to improve the lack of development in
these fields? Which models benefit growth for everyone? What should be the role of
NGOs and the society? This panel discussion of international experts on agriculture tried
to find the answers to these questions and was moderated by Haig Simonian,
former Zurich correspondent of the Financial Times.
f.l.t.r. Christian Asboth, Eberhard Brandes, Bruce Dick, Bruno Wenn, Lars Windhorst, Haig Simonian

and commercial enterprises have a
role to play as the emerging farmers
are given a chance to learn from the
commercial farmers.”
Bruno Wenn, Chairman of the Ma-
nagement Board of DEG
“Small and medium sized enterprises
are the key element of economics, and
this is also true in developing coun-
tries. We are using local banks to provi-
de long-term ﬁnance to them, as they
have a huge potential. Moreover, we
always need the public sector along
with the governments to create an en-
vironment which is conducive for the
private sector. Furthermore, society
needs to act as a watchdog to ensure
that investors invest in a reasonable,
sustainable and responsible way. At the
same time, however, we also have to
use the vast potential of larger farms,
as there is no way to avoid mechani-
zation.”
Lars Windhorst, CEO of Sapinda
“The private sector can play an inst-
rumental role in helping communities
and rural areas to develop. An impro-
ved infrastructure is the key to impro-
ving productivity as it will lead to more
and cheaper energy to provide irriga-
tion and water. Moreover, we do pio-
neering work in Africa as we buy and
lease land, which was not farm land
before. We employ a local communi-
ty to transform this into arable land,
thereby creating jobs and commercial
activity where there was none before.”
“Many challenges have been created by the decisions of our past,
but we have the opportunity to create a better future and partner-
ship in Africa. There is no sector more important in Africa than agri-
culture and agribusiness: agriculture is the art of growing food, and
agribusiness is the art of creating sustainability and is a vital part in
a nation’s economic life. We are moving from nation states towards
the regionalization of economies to reduce waste, harmonize cus-
toms duties, merge infrastructure systems and to develop a more
uniform legal system and code of conduct.”
Stephen Hayes, President and CEO of The Corporate Council on Africa

11:30 – 12:00 p.m. Welcome Remarks Prof. Martin H. Richenhagen,
Chairman, President and CEO of AGCO
Nuradin Osman
Managing Director Africa & Middle East of AGCO
Moderation: Ulrich Stockheim
Founder and CEO of Stockheim Media
12:00 – 12:30 p.m. Keynote Speech
Progress for Africa is spelled:
A-g-r-i-c-u-l-t-u-r-e
Prof. Dr. Horst Köhler
Former Federal President of Germany
12:30 – 12:45 p.m. Introductory Speech Panel Stephen Hayes
President and CEO of The Corporate Council on Africa
12:45 – 1:45 p.m. Panel Discussion
Making Business Work and Fit
for Africa
Christian Asboth
Senior Vice President Turkey, Africa, Middle East
and CIS of Bayer CropSience
Eberhard Brandes
CEO of the World Wide Fund for Nature (WWF) Germany
Bruce Dick
Managing Director of Rabo Development
Bruno Wenn
Chairman of the Management Board of DEG
Lars Windhorst
CEO of Sapinda
Moderation: Haig Simonian
Former Zurich correspondent of the Financial Times
1:45 – 2:30 p.m. Lighthouse Projects
Contribution of Intensive Rabbit
Farming to Sustainable Develop-
ment in Africa
Professional Farming - From
„Farm to Shelf“
Financing Agricultural Invest-
ments in Emerging Markets
Laetitia Victoria Mukungu
Founder and President of My Idea Rabbit Centre (MIRC)
Jerome Yazbek
Founder and CEO of Farmsecure
Berry Marttin
Member of the Executive Board of Rabobank Nederland
PROGRAM
January 21, 2013 Hotel Adlon Kempinski, Berlin

2:30 – 3:15 p.m. Coffee Break
3:15 – 3:30 p.m. Introductory Speech Panel Dr. Leonard Mizzi
Head of Unit DG Agriculture, European Comission
3:30 – 4:30 p.m Panel Discussion
Policy Enabling Frameworks
Dr. Baba Dioum
Coordinator General of the Conference of Ministers of
West and Central Africa
Gudrun Kopp
Parliamentary State Secretary to the Federal Minister of
Economic Cooperation and Development, Germany
Dr. Gerd Müller
Parliamentary State Secretary to the Federal Minister of
Food, Agriculture and Consumer Protection, Germany
Dr. Betty Achan Ogwaro
Minister of Agriculture and Forestry of the Republic of
South Sudan
José Condugua António Pacheco
Minister of Agriculture of the Republic of Mozambique
Mahama Zoungrana
Minister of Agriculture and Food Security of
Burkina Faso
Moderation: Sabine Christiansen
Owner of TV 21 media productions, German TV
Journalist
4:30 – 4:50 p.m Shared Speech Jervis Zimba
Vice-President of the World Farmers‘ Organisation
and President of Zambia National Farmers Union
Gerhard Sonnleitner
President of the European Farmers’ Association (COPA)
4:50 – 5:20 p.m Speech
Public Private Partnerships –
Aligning the Interests
President John Agyekum Kufuor
Former President of the Republic of Ghana
5:20 – 5:40 p.m Speech
The Future of Agriculture in Africa
President Olusegun Obasanjo
Former President of Nigeria
5:40 p.m Closing Remarks Prof. Martin H. Richenhagen
Chairman, President and CEO of AGCO
6:00 p.m Break
7:00 p.m Evening Reception
7:30 – 7:45 p.m Speech Veronica Varekova
Goodwill Ambassador to the African Wildlife
Foundation
7:45 – 8:15 p.m Fashion Show Beauty Siphiwe Buthelezi
Fashion Design Student from Durban, South Africa

Dr. Baba Dioum, Coordinator Gene-
ral of the Conference of Ministers of
West and Central Africa
“Politically the first step we have to
take is to enable an environment for
outside investment as well as invest-
ment from the private sector inside
the countries. We have to change
the way of thinking because the pa-
radigm has changed in Africa: the
traditional market will grow in the
next 15 years from 8 billion to 10 bil-
lion and the urban market will grow
from 50 billion to 150 billion. This
means that we first have to grow
what we need for our people, and
export later. On the other hand 86%
of land in Africa is not used.
We have to exploit land together by
partnership – not to sell the land but
to use it together to benefit every-
body.”
Mahama Zoungrana, Minister of Ag-
riculture and Food Security of Bur-
kina Faso
“For public private partnerships we
have to create a climate of peace in
our country where business can be
prosperous. If we have this climate,
we then need state investments to
create an infrastructure that will at-
tract the private sector to come and
invest. In Burkina Faso we have ma-
naged to increase public expenditu-
re by about 11% since 2004.”
Gudrun Kopp, Parliamentary State
Secretary to the Federal Minister of
Economic Cooperation and Deve-
lopment, Germany
“We are convinced that we need an
open market – this is the only way
we can really drive private invest-
ment forward and achieve develop-
ment. On the other hand, the rule of
law is important as well in order to
be able to acquire land titles. In this
regard I would like to call upon wo-
men in Africa, because they are the
ones driving development forward.
It is thus important, that they are
able to inherit a piece of land.”
Dr. Gerd Müller, Parliamentary Sta-
te Secretary to the Federal Minister
of Food, Agriculture and Consumer
Protection, Germany
“Africa will double its population
until 2050. It is a big challenge for
which we need an international
concept and cooperation. We need
more investment in agriculture and
more productivity. Europe is open
for African countries: 80% of the
developing countries’ exports go to
the EU. However, there is still some
homework to do in each country
as we need good governance, fight
PANEL DISCUSSION
POLICY ENABLING FRAMEWORKS
Moderation: Sabine Christiansen Managing Partner of TV 21, Producer and Moderator
How can agricultural development be achieved, that is not only economically and
ecologically sustainable, but also sustainable for employment and income generation?
What framework conditions are needed to attract private sector initiatives and foreign
investments? How can marketable forms of cooperation be implemented among local
farmers, foreign investors, government and society? A panel of ministers and experts
of the political sector debated the challenges and possible solutions, guided by one of
Germany‘s best-known television presenters and journalists Sabine Christiansen.
Dr. Baba Dioum Mahama Zoungrana Gudrun Kopp Dr. Gerd Müller Dr. Betty Ogwaro José Pacheco

against corruption, achieve land re-
form, and more education – espe-
cially for women.”
Dr. Betty Achan Ogwaro, Minister of
Agriculture and Forestry of the Re-
public of South Sudan
“Agriculture cannot be handled sing-
le-handedly – neither with one far-
mer nor with one investor. Thus co-
operation is the way as most African
farmers are small-scale farmers. If
they do not cooperate they will not
succeed. Firstly, the main interest of
these farmers is to produce enough
for them to eat before they can
think of selling. Through cooperati-
ves they will be able to learn how to
improve productivity, post-harvest
crop handling and storage. Further-
more, women must be trained and
supported as they are the backbone
of African economy and most of the
food is produced by them on the
continent.”
José Condugua António Pacheco,
Minister of Agriculture of the Repub-
lic of Mozambique
“In Mozambique we have 36 million
hectares of arable land, but we are
using around 15% of it with quite low
productivity. We have a framework
which lies on four pillars: to incre-
ase productivity and competitive-
ness, ensure access to market and
information, the sustainable use of
natural resources, and good gover-
nance and institutions. The land is
the property of the state and foreig-
ners have access to it through lea-
sing for up to 50 years. In addition,
farmers should have the opportuni-
ty to be exposed to technology and
they need education to be able to
choose what they adopt. We should
look for the opportunity to move the
smallholder farmer from subsistence
farming to a business basis.”
“The European Union has been especially active supporting far-
mers to build a sector that can easily respond to global demand.
Moreover, the EU will remain strongly engaged to build the ne-
cessary capacities on farm and corporate level for agribusiness
in Africa to ﬂourish, as this will be a means to reduce hunger and
poverty as well as to create jobs and sustainable growth on the
continent. Furthermore value chains must be upgraded to produ-
ce high-value agri-food products in order to have a more compe-
titive sector.”
Dr. Leonard Mizzi, Head of Unit DG Agriculture, European Commission

Farmsecure is a young business and
one of the largest farm operators in
Africa. It was founded in 2004 and is
privately owned. The company em-
ploys 4.500 people across South Af-
rica. Farmsecure includes farmers in
partnerships and sets up profit-share
arrangements with them. The compa-
ny currently supports 2,500 small and
medium-sized enterprises, which can
be expanded up to 100,000 in the next
ten years. Farmsecure is aiming at sci-
entific farming, the alleviation of risks
and guaranteeing prices. The compa-
ny has the largest agricultural scienti-
fic team in Africa and its expert teams
are specialized in the development
and implementation of revolutionary
agricultural technologies. The partner
companies are represented along the
entire agricultural value chain.
Farmsecure is promoting a change in
attitude: farmers have to help each
other to be successful as it is the only
way Africa is going to be developed.
LIGHTHOUSE INITIATIVES
Jerome Yazbek
PROFESSIONAL FARMING – FROM “Farm to Shelf”
Jerome Yazbek Founder and CEO of Farmsecure

Laetitia Mukungu has been running
the My Idea Rabbit Centre (MIRC)
since 2009. She taught in a school,
where many children lacked statio-
nary or school uniforms. This inspi-
red her to start rabbit farming as an
income-generating project to enable
struggling parents to have access to
sustainable income to support their
children in school.
With this goal in mind she joined with
15 women from her village to form the
Women Rabbit Association to raise
and sell living rabbits to restaurants in
Kenya. The project has had an impact
on the community: it helps underpri-
vileged students pay their school fees,
buy uniforms and stationary and has
also alleviated food shortages and
created employment.
Rabbits are the most productive do-
mestic livestock. They are easy and
cheap to raise; they can be set up in
any environment and every part of
the rabbit is useful. Future plans of
MIRC include buying land to be able
to expand and acquire their own
slaughterhouse to become consistent
suppliers of fresh rabbit meat to res-
taurants and supermarkets.
Rabobank aims at meaningful ban-
king and wants to ensure that finan-
cial inclusion is there for the people
and communities who produce food.
As the population is growing and land
availability is declining, productivity
needs to be increased by close to 2%
in order to double production. Howe-
ver, productivity is currently only gro-
wing by 1,4%. Social enabling factors
like access to knowledge and educa-
tion, legal certainty and finance are
the key drivers behind farming pro-
ductivity. Rabobank was created 115
years ago with the objective to alle-
viate poverty and low productivity in
rural areas in Europe. It reaches up to
2.5 million farmers on a global basis.
With almost USD 40 billion in assets
the bank finances the “direct access of
farmers to the kitchen table” worldwi-
de. Rabobank focuses on finance and
corporate banking and also invests
in Africa. In 2005 the bank invested
in the NMB bank in Tanzania, which
has become the largest bank in the
country since then. Another project
is going to start in Ghana, which will
focus on mid-sized local companies.
In Zambia, Rabobank operates a me-
chanization project and a program
supporting financial literacy in additi-
on to establishing a partnership with
the Zanaco bank. Rabobank employs
more than 6,000 people in Africa
alone.
Laetitia Mukungu
Berry Marttin
CONTRIBUTION OF INTENSIVE RABBIT FARMING
TO SUSTAINABLE DEVELOPMENT IN AFRICA
Laetitia Mukungu Founder and President of My Idea Rabbit Centre (MIRC)
FINANCING AGRICULTURAL INVESTMENTS
IN EMERGING MARKETS
Berry Marttin Member of the Executive Board of Rabobank Nederland

Moderated by Sabine Christiansen,
Jervis Zimba and Gerhard Sonnleitner
discussed the importance of farmers‘
organizations, with a view of repre-
senting the interests of farmers with a
strong voice.
Other issues dealing with how to
create a modern image of agriculture
and make it attractive for young peo-
ple were also debated.
Jervis Zimba, Vice-
President of the World
Farmers‘ Organisation
and President of Zam-
bia National Farmers
Union stated that,
“Organizing farmers
who are scattered in
the countryside is a
challenge. But far-
mers do need to be
organized and form
strong cooperatives in
order to give agricul-
ture a more powerful
voice when speaking
to the government. Africa is no lon-
ger a dark continent concerning mo-
dern technology: even small-scale
farmers want and need technology,
which helps them, for example, with
information about pricing. Moreo-
ver, it is important for politicians to
understand local issues in individual
countries. Another major challenge
is to encourage younger people to
consider agriculture. We have to make
farming more attractive for them in
order to reduce the drift from the land
towards the cities.”
Gerhard Sonnleitner, President of
the European Farmers‘ Association
(COPA) noted:
“In line with the title of the summit,
we are already in action: we organi-
ze meetings, partnerships and semi-
nars to show how we transformed
ourselves from an old-fashioned farm
business to a high-tech agribusiness.
Africa has a big future and we favor
opening markets to the least develo-
ped countries. We always emphasized
the need to reduce export subsidies
as it has a negative effect on other
countries. We primarily need a mix of
small-, middle- and big-scale farmers
on a political and social level from ac-
ross all rural areas. And we need high-
tech agriculture with heavy equip-
ment which will be shared by several
farmers in order to save resources. As
agriculture becomes more modern,
more young people will participate.”
AGCO Africa Ambassador Tosin Od-
unfa from Nigeria hosted this year’s
summit. Just like Sue Chuzu last year,
Tosin won the AGCO Africa Ambassa-
dor contest, which was announced in
2012 for the second time. The compe-
tition uses the social media platforms
Facebook, YouTube and Twitter, where
participants apply with a video state-
ment. More than 30 young Africans
from all over the continent applied
to participate in last year’s contest.
Tosin earned an Engineering degree
from Howard University, Washington
DC. But since his teenage years, he
has shown an affinity for the enter-
tainment sector and already mastered
various ceremonies and shows within
and outside Nigeria. As the Ambassa-
dor 2013, Tosin not only hosted the
Summit but also represented the Afri-
can continent for AGCO at the “Grüne
Woche” fair in Berlin. Later in the year
he will also participate in other events
from AGCO mainly in Africa and re-
port about AGCO’s developments in
Africa on the AGCO Africa Ambassa-
dor Facebook and Twitter pages.
THE IMPORTANCE OF COOPERATIVE
STRUCTURES
OLUWATOSIN “TOSIN” ODUNFA
AGCO AFRICA AMBASSADOR 2013
f.l.t.r. Sue Chuzu, Oluwatosin “Tosin” Odunfa
f.l.t.r. Jervis Zimba, Gerhard Sonnleitner

Facts about global agriculture today:
30% of greenhouse gas emissions,
40% of employment and 70% of water
withdrawals, but also nearly a billion
of hungry and undernourished peop-
le. Feeding a population of 9 billion in
2050 will require substantial changes
to ensure the production, distribution
and consumption of sufficient nutri-
tious and sustainably produced food.
To bring about the changes that are
needed, partners and constituents
of the World Economic Forum (WEF)
developed in 2010 a New Vision for
Agriculture. This New Vision integra-
tes food and nutritional security, en-
vironmental sustainability and econo-
mic opportunity, and aims to improve
each segment by 20% per decade un-
til 2050.
The New Vision advocates a market-
based approach to sustainably incre-
ase productivity and opportunities in
the agricultural sector through colla-
boration among relevant stakeholders
in the value chain and the entire ag-
ricultural system. The initiative works
together with the G8 and G20 groups
on a global basis to promote public-
private dialogue and identify priorities
for action. Over 250 organizations are
actively engaged in dynamic natio-
nal-level partnerships in Africa, Asia
and Latin America, including govern-
ments, private enterprises, farmers’
organizations, donor and develop-
ment agencies, civil society organiza-
tions, academic and research organi-
zations, and financial institutions (see:
www.weforum.org).
Three of four Africans depend on ag-
riculture for their livelihoods. In 2011,
the African Union, the New Partner-
ship for Africa’s Development (NEPAD)
and the WEF together with other part-
ners launched the Grow Africa part-
nership with the objective to galvani-
ze greater private sector investment
and financing. Accelerated sustainab-
le agricultural growth has to be in line
with the countries´ national plans as
an African-owned, country-led multi-
stakeholder platform (see www.gro-
wafrica.com).
Last year, Grow Africa worked to-
gether with the G8 Presidency and
the ‘New Alliance for Food Security
and Nutrition’: analogical to the G8
governments the private sector com-
mitted to invest over $3 billion, ena-
bling top political leaders to prioritize
investments aimed at strengthening
the environment and agricultural pro-
duction. Together, these partnerships
plan to have a favorable impact on
over 12 million smallholder farmers in
the next three to five years. Upcoming
milestones in 2013 will be the Grow Af-
rica Investment Forum in Cape Town
and the G8 Summit in Belfast. AGCO is
a proactive member of the New Vision
for Agriculture and the Grow Africa in-
itiatives – like our partners Rabobank
and Bayer CropScience. With over 50
years of experience in Africa with its
Massey Ferguson tractor brand, AGCO
already leverages numerous allian-
ces with all stakeholders to improve
agricultural practices. AGCO follows
the idea of public-private-partner-
ships within Grow Africa focusing on
long-term comprehensive and inclu-
sive strategies to develop African ag-
riculture with the people as opposed
to short-term isolated interventions.
AGCO´s Future Farm & Training Cen-
ter concept is our nucleus for a “Green
Revolution in Africa”.
Marco Prehn, Director Sustainable
Partnerships, Strategy & Integration of
AGCO
GROW AFRICA OF THE WEF
Grow Africa First Wave Partner Countries
2011-2012
AGCO´s Sustainable Partnership approach

AGRICULTURE MEETS FASHION
The AXICA, an extraordinary building constructed by the Canadian-American architect
Frank O. Gehry, housed the evening event highlighted by a fashion show with interna-
tional artists and models. The show presented the collection of the young and talented
African designer Beauty Siphiwe Buthelezi depicting the four elements ﬁre, water, earth
and air.
Artists by Instyle Models
BACKGROUND INFORMATION:
Beauty Siphiwe
Buthelezi
Beauty Buthelezi studies fashion design
at the Durban University of Technology in
South Africa. In order to fund her studies she
has been working at a lingerie and sleep-
wear supplier as a CAD artist, coordinator
and trainee merchandiser since March 2012.
Previously she was head designer for an up
and coming fashion design label that fo-
cused on creating minimalistic clothing. In
addition, Beauty assisted at the SA Fashion
Week and some boutique stores as well.
Beauty Buthelezi was chosen by AGCO for
the company´s African fashion project and
she created the collection presented in the
AXICA exclusively for this occasion.

BACKGROUND INFORMATION:
African Wildlife Foundation
Internationally known fashion model Veronica Varekova was one of the
special guests of the evening representing the African Wildlife Foundation
(AWF) as its Goodwill Ambassador. Veronica has appeared in several fashion
campaigns since the start of her model career, including Chanel, Guess and
Nivea. She has been featured on the cover of more than 100 magazines and
she is currently the face of Hublot Watches. The organization AWF focu-
ses solely on Africa and is committed to the conservation and protection
of Africa‘s wildlife and wild landscapes. Veronica was appointed in 2009 as
one of the ﬁrst Goodwill Ambassadors and she currently serves on the board
of trustees of AWF and aids the foundation to raise awareness and funding.
Prof. Martin Richenhagen, Chairman, President and CEO of AGCO, handed
over a donation of USD 5,000 to Veronica for the organization.

WWW.AGCO-AFRICA-SUMMIT.COM

2013 2nd AGCO Africa Summit in Berlin

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