1. Extended resume Drs. M. Daenen MA
Personal info:
Last Name: Daenen
First name: Marc
Address: Van Hasseltkade 8
Postal code and city: 6221 CC Maastricht
Email: daenen@daenen.nl
Age 57
Children Troy, 21 and Dueca, 19
Nationality: Dutch
Education:
1977- 1984: University of Amsterdam:
Masters in:
-Dutch language and literature. Thesis: “Analyse van 4 Nederlandstalige novellen
gerelateerd aan de definiëring van de Nederlandse fantastische literatuur na de Tweede
wereldoorlog”
-Theatre Science, Thesis:”Non verbal communication in acting: a first attempt to
identify the differences between learned and innate body language on stage.”
-Communication Sciences, Thesis: “Analysis of the influence of stereotypes on the
intercultural communication between the Dutch and Indonesians in the period 1602-
present.”
1984-1986: Officer’s Training Dutch Army.
Training, Reserve-Officer NATO-Infantry: 2nd
lieutenant Storm Troopers, Platoon
commander at 11th
Painfbat in Schaarsbergen, Public Information Officer, The Hague;
Platoon Commander NATO Storm Troopers, Arnhem. (2003: Honorary discharge of her
majesty’s army ranking Captain)
High school: focus: 6 years of language training.
Fluent in Dutch, English, French, and German.
Current activities:
2012- Present: Imitatio et Aemulatio, founder and owner; two clusters of activities
with an emphasis on creativity:
1. Language: training and teaching of Dutch and English language, writing and
editing primarily in Dutch
2. Art: Making of and teaching in Visual Arts , in particular figurative drawings,
paintings and sculptures

2. 2008- Present: Cramnenead Productions, “Creative solutions for complicated
challenges “. Founder and owner: Consultancy projects related to intercultural
communication issues, and international education issues.
2015: Teacher Dutch Language for Asylum seekers at the COA (Central Agency for the
for the Reception of Asylum Seekers) in Maastricht.
Planned activities:
2015/2016 TARGET, language trainers, at this time preparations are being made and
a team is formed to start in Maastricht with a new kind of language training institute
called TARGET.
This institute differs from other language training programs, because of its very strong
emphasis on focused practice instead of general theory: limit yourself strictly to train a
student, solely to reach his target, and nothing else! This means a limited use of theory
and a lot of one on one practice: one teacher one student. Every training session is
tailor-made.
Origin of the idea: Marc Daenen has given for more than 20 years Dutch and English
Language and culture training, in the USA, China, Indonesia and Japan. In Cologne he
has trained many German students, and in Maastricht literally dozens of nationalities at
Maastricht University. He has set up a format to train students which is both effective
and efficient, and not unimportant: affordable for a student. Time consuming matter is,
at this time, the recruitment process of good teachers/trainers: a combination of a great
deal of experience and the right mindset is an absolute necessity and difficult to find.
Work experience:
2005 - July 2009: Marc Daenen’s major task is to internationalize a business-school in
Cologne, Germany, in the function of Director of International Cooperation. (www.
Cbs-edu.de). With his two teams of German staff members he cooperated both on the
development of new programs, fit for international students, as well as the marketing of
the newly developed programs.
- In the period 2005-2009, several new program-concepts have been set up by Marc
Daenen. Nine major agreements have been signed with highly competitive universities all
over the world, in particular the United States, China and Indonesia. These agreements
facilitate student and faculty mobility The new programs which were developed are so
called double degree programs, in paricular:3+1 (top up) programs, 2+2 programs , and
so called Sandwich programs. Furthermore Marc Daenen set up various new summer
programs and semester programs at Cologne Business School.
- Both in China and Indonesia Marc Daenen set up two different IB –Bridging/Foundation
programs, in close cooperation with two partner universities.
2007-present: Advisor International Development, Universitas Multimedia Nusantara
(Jakarta, Indonesia)
2006 – 2008: Assistant professor Intercultural Communication at Universitas
Multimedia Nusantara (Jakarta, Indonesia)

3. 2004-2005: Multiple consultancy and recruitment projects with universities in Great
Britain, Belgium and The Netherlands.
2004: Start of: “Daenen@Daenen “International Educational Advisors”. An institute
for assistance in internationalization processes of profit and especially non-profit
organizations.
1989- 2004: Maastricht University2003: The MBA and pre-MBA program and the Hotel-
MBA program are incorporated in the curriculum of the School of Business and Economics
of the Universiteit Maastricht. The staff of the institute CES is downsized from 24 to 8
employees, by the university, because of de-concentration of its international educational
activities... Marc Daenen starts his own company in 2004.
2003: Signing of the agreement with the Hotelschool Maastricht: MBA Hotel and Tourism
Management. Start planned in 2004.
2003: in the period 2000-2003 Marc is every summer guest professor “Cultural
Differences”, at WestPoint Military Academy, in the United States.
2002: Start of the so called “IB diploma Program”. An intensive pre-bachelor/pre-
university program for non-European high school graduates to prepare them for a
successful entrance at Dutch universities. In the first year more than 100 students are
selected and placed at Dutch universities.
2002: Preparation of the HOTEL-MBA Program, a joint venture between the Hotelschool,
CES, and the Maastricht University School of Business and Economics.
2002: Program director: ALMA-MBA program, a joint MBA program of 4 highly
competitive European universities (2002-2004).
2001: Preparation of the IB Diploma Program. A so called “pre-bachelor bridging
program” for young students who have completed their non-European high school
successfully, but do not fulfill the admission requirements of Dutch universities. This
program was set up in close cooperation with the Joppenhof, in Maastricht, and
professors of Maastricht University. Agreements with many Dutch universities were made
to guarantee admission for the graduates of the IB Program. Target countries: Indonesia
and China.
2001: Program director: Pre-MBA Program, Center for European Studies, Universiteit
Maastricht (2001-2004).
2000: Start of recruitment for Pre-MBA Program. Primary target country: China.
Start of implementation of new MBA program. Contracts with degree providing
institutions:
1. Universiteit Maastricht;
2. RWTH (university) Aachen (Germany);
3. Université de Liège (French-Belgium);
4. LUC (university) Hasselt (Flemish-Belgium).
1999: Preparation of the start of a new, multiple location European MBA Program.
Concept: a consortium of four European universities, to establish an MBA program and
share the MBA degree which is provided after successful completion.
1999: Preparation of a new program concept: “PRE-MBA” meant for holders of non-
European holders of BBA diploma’s or equivalent, who would like to obtain a European or
American MBA degree.

4. 1998: Program director of the following new study abroad programs:
Chiang Mai University, Thailand (1998-2003);
Bond University, Australia (1998-2004);
Sophia University, Japan (1998- 2004);
International Christian University (ICU), Japan (1998-2004);
Chinese University of Hong Kong, Hong Kong (1998-2002).
1997: Program director of the following new study abroad programs:
Ajman University, United Arab Emirates (1997- 2004);
Sultan Qaboos University, Oman (1997-2004).
1996: Start of the “Study Europe Program”: European Studies Bachelor Program,
founded by a consortium of some of the finest liberal arts colleges and universities of the
United States.
Program director of the following new study abroad programs:
Bentley College, Massachusetts (1996-2004);
Amherst College, Massachusetts (1996-2000);
Duke University, North Carolina (1996-2004);
Muhlenberg College, Pennsylvania (1996-2004).
1995: Start of formalizing CES’ European network, 2004: 16 partners.
Program director of the following new study abroad programs:
Plekhanov Russian Academy of Economics, Moscow (1995-2004);
Meiji Gakuin University, Tokyo, Japan (1995-2002);
V.A.H.E.B. University Institute, Tehran, Iran (1995-2003);
Wellesley College, Massachusetts, USA (1995- 2002).
1994: Program director: new study abroad programs from:
University of North Carolina, Chapel Hill (1994- 2003);
Carleton College, Minnesota (1994-2000);
Colorado College, Colorado Springs (1994-2002);
Macalester College, Minnesota (1994-2004).
1993: Program director: new study abroad programs from:
Pennsylvania State University, Pennsylvania (1993-2004);
Baylor University, Texas (1993-2004);
Tufts University, Boston (1993- 2004).
1992: Start of the establishment of a network of highly competitive Latin-American
universities, 2004: 17 partners.
1992: Program director: several programs, undergraduate, graduate, post-graduate
level ITESM (Instituto Tecnológico y de Estudios Superiores de Monterrey TEC), Mexico.
1991: Start of the establishment of a network of highly competitive Asian universities,
2004: 23 partners.
1991: Program director: Study Abroad Program, Rikkyo University, Tokyo, Japan
(1991-2004).
1989 2003: assistant professor For 15 years Marc Daenen has been , developed and
been teaching the following 6 courses:
Introduction to Dutch language and culture
Introduction to European Manners and Customs,
Training Dutch language
Training English language
Introduction to Dutch Problem Based Learning
Intercultural Communication,

5. 1989-2004: Universiteit Maastricht.
Executive director: Center for European Studies (CES). In 1989 Marc Daenen
started with a half time secretary, and built up a staff of 24 full time employees, in less
than 14 years. Most staff members had a bachelor or master degree, and functioned as
Program Manager.
In this position:
1989: Program director: Business Semester Program, Indiana University, Bloomington
USA (1989-2004).
1989: Program director: Study Abroad Program, University of Connecticut, Storrs, USA
(1989-2004).
1990: Start of the establishment of a network of highly competitive American universities
and colleges, 2004: 43 partners.
1990: Program director: European Summer University: a cooperation of four European
universities (1990-1992).
1990: Program director: International MBA Residency Program, University of Connecticut,
Storrs, USA (1990-1996).
1990: Program director: CIEE (Council of International Educational Exchange, New York):
Summer Program, in cooperation with RWTH (University of Aachen), Germany (1990-
1994).
1986-1989: Rijksuniversiteit Limburg, Maastricht, The Netherlands.
Staff member, portfolio:
1. Educational development;
2. Student-recruitment and international cooperation;
3. Public Relations policy. Development of a 5 year plan for the internal and external
communication policy of the Rijksuniversiteit Limburg (1986).
- Member of the task force: “Werkgroep 6000”. Target: increase number of students
enrolled at Rijksuniversiteit Limburg in 4 years from 2.000 to 6.000. Mission completed
(1986-1989).
- Designed and established the first academic institute of The Netherlands for
international contract-education (1988).
- Interim deputy director: Center for European Studies. First academic institute of the
Netherlands for international contract education, part of Rijksuniversiteit Limburg (1989).
1987-2000: Yearly military exercises in France, Germany, Norway and Denmark.
Communication-Trainer/Consultant, Brussels, Belgium.
1986: Brussels, Belgium: Consultant and Commercial Communication Coach.
Organization: “Advice and Training Centre” (ATC). Clients in France, Belgium,
Luxemburg, the Netherlands and Germany.
Update: January 1 2015

6. 1989-2004: Universiteit Maastricht.
Executive director: Center for European Studies (CES). In 1989 Marc Daenen
started with a half time secretary, and built up a staff of 24 full time employees, in less
than 14 years. Most staff members had a bachelor or master degree, and functioned as
Program Manager.
In this position:
1989: Program director: Business Semester Program, Indiana University, Bloomington
USA (1989-2004).
1989: Program director: Study Abroad Program, University of Connecticut, Storrs, USA
(1989-2004).
1990: Start of the establishment of a network of highly competitive American universities
and colleges, 2004: 43 partners.
1990: Program director: European Summer University: a cooperation of four European
universities (1990-1992).
1990: Program director: International MBA Residency Program, University of Connecticut,
Storrs, USA (1990-1996).
1990: Program director: CIEE (Council of International Educational Exchange, New York):
Summer Program, in cooperation with RWTH (University of Aachen), Germany (1990-
1994).
1986-1989: Rijksuniversiteit Limburg, Maastricht, The Netherlands.
Staff member, portfolio:
1. Educational development;
2. Student-recruitment and international cooperation;
3. Public Relations policy. Development of a 5 year plan for the internal and external
communication policy of the Rijksuniversiteit Limburg (1986).
- Member of the task force: “Werkgroep 6000”. Target: increase number of students
enrolled at Rijksuniversiteit Limburg in 4 years from 2.000 to 6.000. Mission completed
(1986-1989).
- Designed and established the first academic institute of The Netherlands for
international contract-education (1988).
- Interim deputy director: Center for European Studies. First academic institute of the
Netherlands for international contract education, part of Rijksuniversiteit Limburg (1989).
1987-2000: Yearly military exercises in France, Germany, Norway and Denmark.
Communication-Trainer/Consultant, Brussels, Belgium.
1986: Brussels, Belgium: Consultant and Commercial Communication Coach.
Organization: “Advice and Training Centre” (ATC). Clients in France, Belgium,
Luxemburg, the Netherlands and Germany.
Update: January 1 2015