This document outlines an overview of a research instrument, including what it is, why it is used, when it should be used, and how it works. The research instrument provides a sustainable tool that uses current capabilities to develop solutions for the future. It employs design research methods like interviews and observations to generate insights that can help drive brand innovation.

1. Onderzoeksinstrument
Manon van der Sar | 28 april 2010

2. Scriptie

3. Opbouw
[wat]
[waarom]
[wanneer]
[hoe]

4. [wat]
Onderzoek

5. [waarom]
Motivatie
“We don‟t want to be „herd‟,
just personally seen”
(John Gerzema: Brand Bubble)

6. [waarom]
Motivatie

7. [wanneer]
Brand Driven Innovation

8. [wanneer]
Brand Driven Innovation

9. [hoe]
Design Research
“Design is a way
to ask questions”
(Eric Zimmerman: Design Research)

10. [hoe]
Design Research
“It‟s not the pixels,
it‟s the picture”
(Darrel Rhea: Making Meaning)

11. “A space can only be made into a place
by its occupants. The best that the designer
can do is put the tools into their hands.”
(Steve Harrison: Design Research)
Inzichten
“If you design for the future
design bricks not houses.”
(Bas Leurs)

12. Fasering

13. Realisatie

14. Realisatie

15. Realisatie

16. Realisatie

17. Een duurzaam onderzoeksinstrument
met de mogelijkheden van vandaag
voor de oplossingen voor morgen.
Onderzoeksinstrument
Manon van der Sar | 28 april 2010