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Mannon Malo - MSF Canada Recruitment (CMA Project, Fall 2013)

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Mannon Malo - CMA Fall 2013 group project with assigned class members. Objective was to select a company with strong online presence and recommend online strategies and tactics to support their business objectives.

Best class project with special mention on subject selection originality and innovative solution.

Published in: Recruiting & HR
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Mannon Malo - MSF Canada Recruitment (CMA Project, Fall 2013)

  1. 1. MSF Canada Recruitment CMA Project Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  2. 2. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  3. 3. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  4. 4. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  5. 5. Brand - About Medecins Sans Frontieres has been branding itself successfully since its creation in 1971 by a small group of French doctors and journalists. These individuals were determined to find a way to respond rapidly and effectively to public health emergencies, with complete independence from political, economic and religious influences. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  6. 6. Brand - Voice • Consistency • Integrity • Strong moral fiber and social conscience • It’s not about the money • You can’t save the world but together we can make it a better place Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  7. 7. Brand - Visuals • Striking visuals, photos and video footage • Stays away from stereotypical clichés • Strict guidelines • Integrity • Respect • Striking visuals, photos and video footage • Stays away from stereotypical clichés • Strict guidelines • Integrity • Respect Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  8. 8. Brand - Value Proposition • Possibility to make a difference • Help stop suffering • Humbling and satisfying prospect • Use skills to work for the greater good of mankind • Possibility to make a difference • Help stop suffering • Humbling and satisfying prospect • Use skills to work for the greater good of mankind Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  9. 9. Brand - Differentiator • Independent organization • 89% of international revenue comes from private sources • Independent of government funding • Freedom to base its assistance on medical needs regardless of race, religion, or political affiliation
  10. 10. Vanessa Audience
  11. 11. Goals Pride, Community Awareness Recruitment, Career Path Humanize
  12. 12. Campaign Concept Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  13. 13. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  14. 14. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  15. 15. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  16. 16. Campaign Budget Allocation Total Budget Spend: $ 200,000 Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  17. 17. Campaign Timeline Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  18. 18. Strategy - Social Media •Facebook •Twitter •LinkedIn •Youtube #BEBORDERLESS Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  19. 19. Strategy - Facebook Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  20. 20. Strategy - Twitter Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  21. 21. Strategy - Youtube Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  22. 22. Strategy - Web Before Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  23. 23. Strategy - Web After Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  24. 24. MSF Canada Recruitment Questions? Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
  25. 25. MSF Canada Recruitment Special Thanks to: • Michel Marchildon and Jean-Baptiste Lacombe from MSF Quebec • MSF Canada for use of MSF photographs • MSF Germany for use of their Web site as sample template for Web page recommendations • Red Cross Canada as sample template for Youtube, and Twitter channels • iStockphotos for office stock photography Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi

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