Mannon Malo - MSF Canada Recruitment (CMA Project, Fall 2013)
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Mannon Malo - CMA Fall 2013 group project with assigned class members. Objective was to select a company with strong online presence and recommend online strategies and tactics to support their business objectives. Best class project with special mention on subject selection originality and innovative solution.
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Mannon Malo - MSF Canada Recruitment (CMA Project, Fall 2013)
- 1. MSF Canada Recruitment CMA Project Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 2. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 3. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 4. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 5. Brand - About Medecins Sans Frontieres has been branding itself successfully since its creation in 1971 by a small group of French doctors and journalists. These individuals were determined to find a way to respond rapidly and effectively to public health emergencies, with complete independence from political, economic and religious influences. Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 6. Brand - Voice • Consistency • Integrity • Strong moral fiber and social conscience • It’s not about the money • You can’t save the world but together we can make it a better place Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 7. Brand - Visuals • Striking visuals, photos and video footage • Stays away from stereotypical clichés • Strict guidelines • Integrity • Respect • Striking visuals, photos and video footage • Stays away from stereotypical clichés • Strict guidelines • Integrity • Respect Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 8. Brand - Value Proposition • Possibility to make a difference • Help stop suffering • Humbling and satisfying prospect • Use skills to work for the greater good of mankind • Possibility to make a difference • Help stop suffering • Humbling and satisfying prospect • Use skills to work for the greater good of mankind Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 9. Brand - Differentiator • Independent organization • 89% of international revenue comes from private sources • Independent of government funding • Freedom to base its assistance on medical needs regardless of race, religion, or political affiliation
- 10. Vanessa Audience
- 11. Goals Pride, Community Awareness Recruitment, Career Path Humanize
- 12. Campaign Concept Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 13. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 14. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 15. Video - Story Board Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 16. Campaign Budget Allocation Total Budget Spend: $ 200,000 Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 17. Campaign Timeline Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 18. Strategy - Social Media •Facebook •Twitter •LinkedIn •Youtube #BEBORDERLESS Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 19. Strategy - Facebook Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 20. Strategy - Twitter Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 21. Strategy - Youtube Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 22. Strategy - Web Before Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 23. Strategy - Web After Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 24. MSF Canada Recruitment Questions? Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
- 25. MSF Canada Recruitment Special Thanks to: • Michel Marchildon and Jean-Baptiste Lacombe from MSF Quebec • MSF Canada for use of MSF photographs • MSF Germany for use of their Web site as sample template for Web page recommendations • Red Cross Canada as sample template for Youtube, and Twitter channels • iStockphotos for office stock photography Copyright 2013-2014 Mannon Malo, Carol Spain, Elizabeth Oteng-Pabi
Editor's Notes
- Welcome: thank the audience for coming out Recruiter presents himself/herself (their training, what missions and where, what role etc.) Introduce briefly any expats in the room Explanation of MSF acronym and that you will be using it throughout the evening. Ask the audience what profiles are present that night in the room e.g. “Are there any nurses in the room here tonight” (doctors, nurses, social workers, psychologists, administrators, technicians, engineers, operating room personnel, students etc.). This is a very good opportunity to initiate contact with the audience and “break the seal” so to speak, once they start to talk they will be more willing to ask questions later on.
- There are 3 principles in MSF: Independence, neutrality and impartiality. Find examples of your own experience to illustrate these principles “independence from all political, economic, or religious powers” Compared to many other NGO’s, MSF is lucky to have many private donors: 89% of international revenue comes from private sources, 3 million donors worldwide 11 % of funds coming from Scandinavian countries, European union and a very tiny percentage from Canadian government. No funds from USA, UK, France This allows MSF to remain independent of government funding. We are thus independent in assessing medical needs. MSF decides where MSF works, not a government donor, who often have geo-political interests. Example: In the Northwest Frontier Province of Pakistan, near the Afghan border, MSF is providing health care to people who have had to flee violence. VERY politically sensitive area. MSF does not accept any government funding for programs in Pakistan. Because it is important that we are not seen as carrying a political agenda.
- Second principle: Neutrality: MSF doesn’t take sides in a conflict MSF may work on both sides of a combat line, as in the North Kivu region of the Democratic Republic of Congo, (where there are not just two warring parties but several). This can make being neutral a difficult task with so many different groups. Why: Medical ethics: there are medical needs on both sides This is the best way to preserve security for field teams: if we worked only on one side we would be perceived as being a non neutral party.
- Third and last principle: Impartiality: MSF bases its assistance solely on medical needs (regardless of religion, politics or race, political affiliation) Those in the most serious and immediate danger will receive our help in priority; unrelated to geo-political agendas or the preferences of institutional donors. Yes, we treat civilian or soldiers – just ask them to leave their gun at the door. Example of triage in a mobile clinic: relatively healthy men may push to the front of the line; we must be able to diplomatically communicate that the young child with cerebral malaria needs to be seen first.
- Medical ethics - Every day providing the best possible care we can. Constantly asking what is and is not medically possible in the field. Always pushing forward – and pushing other international actors to adopt better approaches. With money from Nobel peace prize, MSF created «Drugs for neglected diseases initiative», this organization is affiliated with pharmaceutical laboratories (Pfizer, Sanofi), research centers (Pasteur institute) universities in the North and the South, and national ministry of health in countries where we work. The goal is to create incentive for medical research (more info http://www.dndi.org/) WHO and several governments changed their protocols more than once due to our advocacy and research Other example: use the photo and ask what is remarkable about this picture? First of all the medication pictured here is of a highly controlled quality, MSF does not take donations of drugs and verifies the origins of all the drugs we use in the field. They are the same quality you would find in a pharmacy here in Canada. We make no concessions regarding the quality of the drugs we use in the field. They are drugs used to treat HIV. MSF started HIV treatment 15-20 years ago after challenging the notion that treatment of HIV in resource-poor settings would not be possible. This debate was raging even within MSF but by asking that question “are we doing enough” and pushing forward, HIV treatment is now part of many of MSF’s projects, and other organizations have followed suit as well.
- Epidemic response is another big reason for MSF to start a new program. Here cholera outbreak in Papua New Guinea In all countries where we work, MSF monitors crude morbidity & mortality rates (explain for non medical people). This enables us to quickly respond to start of epidemics. We are able to do this well due to our logistic capacity and established protocols. We have KITS to respond to the first phase of the emergency. Other epidemics we often see are measles and meningitis. Likewise, MSF responds to ebola, measles, marburg, malaria, in countries such as Uganda, Congo, Angola,
- Active Has faced the rigor of the wilderness or Great White North Young (25-35) Single Bilingual professional Driven by humanitarian causes Wants to make a difference in the world. Physically active and mentally fit Young (25-35), single Bilingual professional Loves travel and rugged outdoor activities Looking for a career change Wants to hook up with like-minded individuals Physically active and mentally fit Retired or soon-to-be retired (55-65) Single or divorced Bilingual professional After years of service in the corporate world is looking to give back to the community
- MSF provides temporary additional care to existing hospitals, e.g. during a crisis or when the health care system is in ruins or non existent. MSF can work in a ward or alongside the national ministry of health, or take over the whole hospital. (examples – Darfour during war) Surgery is an important part of many MSF projects we have more advanced orthopedic surgical programs in places like Nigeria and Haiti (both before and after earthquake) Question: What would you guess is the most frequently performed surgery in MSF programs? (answer is c-section) Malnutrition is another reason for MSF to get involved Armed conflicts, epidemics and malnutrition are often inter-related in places like Darfur or DRC. We do monitor and screen for this in those settings. Here is a picture from Niger, where we implemented a revolutionary new therapeutic feeding protocol – Ready To Use Foods (RUFs) MSF is a leader on the issue – putting pressure on WHO and others to change the protocol Good example of how we are always striving to provide the best possible care. Point out the plump nut, peanut butter enriched, kids love it, it changes the way malnutrition is treated. Before that, kids needed to be hospitalized all the time, now mothers can take care of other children while treating their malnourished child. Programs specializing in the treatment of infectious diseases. Here we are looking at a TB patient from Georgia –The problems are linked with the length of the treatment (so patient compliance) and dealing with the very tough protocol for the MDR TB and XDRTB– which is what is found in our program here. Also, we have several HIV/AIDS programs. MSF was one of the first organizations to show that patients could stay in compliance with HIV/AIDS treatment in developing countries. And we were the first ones to start treating patients in conflicts. It was thought to be impossible, but we succeeded. (you can say that here or at the medical ethics part. Up to you) 2011 - 230 000 patients in antiretroviral treatment (to compare: in entire province of Quebec there are 15 000 to 20 000 HIV positive - use example of other provinces where presenting if you have the stats).