Digital Assessement Final (ppt)

Walmart Digital
Assessment
Manica Buenaventura

OBJECTIVE
 IDENTIFY THE
BEST ONLINE
PRACTICES
 EVALUATE THE
PRESENCE OF MGE
BRANDS
 MAKE
RECOMMENDATIONS
FOR IMPROVEMENT
2010 2011 2012
MGe WM.com
+200%
2010 2011 2012

DIGITAL ASSESSMENT OVERVIEW
 PHASE I: ASSESS & IDENTIFY
 PHASE II: COMPETITIVE BENCHMARK
 PHASE III: FUTURE DEVELOPMENT

PHASE I: ASSESS AND IDENTIFY
 NAVIGATION/SHOPABILITY
 ITEM-LEVEL PRESENTATION

Phase I: Navigation/Shopability

 Predictive Search

 Maybelline vs. Maybelline New York

 Smaller price segments
$2, $4, $6, etc.
 Listing of ALL Garnier brands
- Anti-Dandruff
- Fall Fight
- Color Shield
- Daily Care
- Garnier
Fructis
- Herbashine
- Moisture Works
- Nutrisse
- Pure Clean
- Sleek & Shine

Phase I: Item-Level Presentation
 Font size
 Font color
 Alignment of text

 Latest product images  Latest product information
 Correct grammar Color swatches

 Walmart.com  Garnier.com

PHASE I: ASSESS AND IDENTIFY
 EARLY ASSESSMENT OF WALMART.COM
 FACE-TO-FACE WITH MGE DIGITAL TEAM
 CONFERENCE CALL WITH WALMART.COM
AND KWIKEE CONTACTS

PHASE II: COMPETITIVE BENCHMARK

Phase II: Competitive Benchmark

Sephora

Target

Purchase this essie shade here!
Purchase this essie shade here!
Phase III: Future Development

“To be the best in class sales team that
envisions endless possibilities inspiring
innovation and collaborative efforts.”

Digital Assessement Final (ppt)

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