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130911 top 10 findings global blue review 2012

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130911 top 10 findings global blue review 2012

  1. 1. The rise of the globe shopper Manelik Sfez, vice president of corporate marketing October 14, 2013
  2. 2. Where tourism and shopping meet International tourism Shopping
  3. 3. Globe shopper intelligence. Consulting. Training & education. POS technology. Marketing services. VAT refunds. Dynamic currency conversion.
  4. 4. Amsterdam Athens Bangkok Beijing Beirut Bratislava Brussels Budapest Buenos Aires Casablanca Copenhagen Düsseldorf Galway Geneva Gothenburg Guangzhou Helsinki Istanbul Larnaca Lisbon Ljubljana London Luxembourg Madrid Milan Montevideo Moscow New York Osaka Oslo Paris Prague Reykjavik Riga São Paulo Seoul Shanghai Taipei Tokyo St Petersburg Stockholm Sydney Tallinn Tokyo Warsaw Vienne Vilnius Zagreb Zurich
  5. 5. Globe shopper Globe sho∙per – [glohb shop-er] Noun: someone who considers shopping as a fundamental part of their travel experience
  6. 6. Shopping is their priority when they travel 82% 48% Russian tourists Source: Global Blue Review. 56% Mid-Eastern tourists Chinese tourists
  7. 7. Globe shoppers spend 4 times more per high-street transaction than the locals Local client Local client Globe shopper Local client Local client Source: Global Blue Analytics – Time period: since 1980.
  8. 8. CHF 54 billion 2012’s estimated size of the globe shopper market in the 37 countries where VAT refunds are available to tourists today.
  9. 9. “Four years ago China was one third of our American business. Now it’s four times our American business.” -- Michael Ward, MD, Harrods
  10. 10. 23,000,000 The Tax Free Shopping transactions completed by Global Blue every year are the core of our intelligence service.
  11. 11. 31% up In 2012, the total amount spent by globe shoppers was up 31% year on year. Source: Global Blue Analytics – Time period: calendar year 2012
  12. 12. Looking back on the spending of 2012’s top 5 nations 100% 80% 60% Chinese 40% Russians Japanese 20% Indonesians 0% Americans -20% -40% 2007 2008 2009 2010 2011 Source: Global Blue Analytics – Time periods: calendar years, in growth of total amount spent 2012
  13. 13. The main globe shopper nations in 2012 Chinese 25% Others 47% Russians 16% Japanese Americans Indonesians 5% 4% 4% Source: Global Blue Analytics – Time period: calendar year 2012, in share of total spent.
  14. 14. The main destination countries in 2012 France 19% 30 others 25% Italy 16% Singapore 12% Germany 13% United Kingdom 15% Source: Global Blue Analytics – Time period: calendar year 2012, in share of total spent.
  15. 15. The main product categories in 2012 15 others 14% Electronics 3% Leather & accessories 9% Fashion & clothing 49% Watches & jewellery 20% Source: Global Blue Analytics – Time period: calendar year 2012, in share of total spent.
  16. 16. Globe shopping in 2012 Top 10 findings of The Global Blue Review 2012
  17. 17. We review the performance of globe shoppers from: 1. China 6. Thailand 2. Russia 7. Brazil 3. Japan 8. Taiwan 4. Indonesia 9. Switzerland 5. USA 10. Malaysia
  18. 18. (1) 4 nations, 50% of tax free sales Globe shoppers from China, Russia, Brazil, and Indonesia, now account for as much as half the tourist turnover of most retailers across Europe. Source: Global Blue Analytics – Time period: calendar year 2012
  19. 19. (2) Chinese spend grew by 58% Following a doubling between 2011 and 2009. Source: Global Blue Analytics – Time period: calendar year 2012
  20. 20. China The world’s N°1 globe shopper nation.
  21. 21. (3) 100 million households MasterCard predicts 100m middle-class households in China by 2016. Source: MasterCard
  22. 22. (4) +394% Chinese travellers In 10 years, Chinese outbound travel grew by 394%, and is expected to grow by another 144% by 2020. Source: China National Tourism Association
  23. 23. Top outbound destinations of the Chinese Others 21% France 23% Italy 12% Germany 17% UK 12% Singapore 15% Source: Global Blue Analytics – Time period: calendar year 2012
  24. 24. (5) Russians come second With 31% growth in total spent and 16% global market share, Russians are the second most important globe shopper nation. Source: Global Blue Analytics – Time period: calendar year 2012
  25. 25. (6) Russians LOVE fashion Russians have a passion for Fashion and Italy is the preferred tax free shopping destination, capturing 26% of their total spent on shopping. Source: Global Blue Analytics – Time period: calendar year 2012
  26. 26. Russians’ number of transactions by category Fashion & clothing Leather & accessories Watches & jewellery 2,946,485 271,744 136,155 15 others Source: Global Blue Analytics – Time period: calendar year 2012 2,033,477
  27. 27. (7) Chinese deal vs. Russian exclusivity Although they are both attracted by big brand names, Chinese want a good deal while Russians look for exclusivity.
  28. 28. (8) Thai spend grew by 52% Thai globe shoppers spend more and more and reached the sixth position in 2012. Source: Global Blue Analytics – Time period: calendar year 2012
  29. 29. (9) th Indonesia ranks 4 Indonesia is the fourth largest globe shopper nation, and 90% of their shopping happens in Singapore. Source: Global Blue Analytics – Time period: calendar year 2012
  30. 30. (10) USA is still in the picture Tax Free shopping by US citizens in 2012 grew by 23%. Source: Global Blue Analytics – Time period: calendar year 2012
  31. 31. Growth of the top 10 nations by amount spent in 2012 58% 52% 39% 38% 31% 31% 28% 23% 17% 14% -1% Source: Global Blue Analytics – Time period: calendar year 2012, in y-o-y growth of total spent.
  32. 32. Growth of the top 10 nations by amount spent in 2012 58% 52% 39% 38% 31% 31% 28% 23% 17% 14% -1% Source: Global Blue Analytics – Time period: calendar year 2012, in y-o-y growth of total spent.
  33. 33. Looking ahead at 2013 (Jan-Aug vs. last year)… 34% 24% 15% 13% 10% 10% 13% 8% 2% -6% -30% Source: Global Blue Analytics – Time period: Jan-Aug 2013 vs. Jan-Aug 2012, in growth of total spent.
  34. 34. Looking ahead at 2013 (Jan-Aug vs. last year)… 34% 24% 15% 13% 10% 10% 13% 8% 2% -6% -30% Source: Global Blue Analytics – Time period: Jan-Aug 2013 vs. Jan-Aug 2012, in growth of total spent.
  35. 35. Thank you.

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