Finding a house at a decent price point is a dream come true in the Bay Area. Hence, we created an online community where users can “vent” their thoughts, but also find resources and the latest news on the housing crisis.

1. Bay Area Situation
Presented by:Malya
Bandyopadhyay and Kristen
Ruiz

2. Rising rent prices in the Bay
Area have pushed locals,
including college students to
experience homelessness and
economic hardship.

3. @BayAreaSituation
Goal: Create an online community online where
users can “vent” their thoughts, but also get
resources and latest news on housing crisis.
Target Audience: Bay Area Residents,
including college students, recent relocated
individuals, housing advocate groups.

4. What's in it for you??
We can:
1) Inform You About Cost of Living
2) Address reasons for
homelessness
3) Tell you how to prevent it
4 ) Share Resources
@BayAreaSituation
San Jose, CA
Oakland, CA

5. Why housing
crisis matters?
https://www.nbcbayarea.com/news/local/Student-Opts-To-Live-in-
School-Bus-to-Stave-Off-Bay-Area-Rent-Prices-460669883.html
Nationwide, the median rent
for a two-bedroom apartment
was $1,150, up 2.9 percent from
a year earlier. In San Jose, the
median monthly cost of a
one-bedroom flat was $2,050,
while a two-bedroom went for
$2,570. “
It’s an increasing crisis that may worsen for
students, locals, senior citizens, unemployed, and
even those with mortgages.
@BaySituation serves as a forum to discuss possible
solutions among community members, including
vocalizing the problem and organizing.

6. Facebook posts: what do students really want to know...
Give them what they need: Housing
crisis in the Bay Area is a long standing
reality. Instead of talking about the
problem, we shared information about
resources that would get greater
engagement and shares.
Share, and then share some more:
Resharing posts that have seen a good
amount of engagement facilitates
further promotion of the cause of
spreading awareness and knowledge.

7. Twitter posts: what are students talking about...
Of B.S. Retweets and Hashtags: People engage and share more on Twitter than on
Facebook. So using hashtags and retweeting influencers helped us to get page views
and shares.

8. Bay Situation Analytics
The more they talk the more they know
Engagement
The above chart shows Bay Situation’s Facebook page engagement from November 1 to December 11. This chart shows the
audience engagements every week

9. Bay Situation Analytics
The more they talk the more they know
Daily page engagement
12
Starting likes
0
Ending likes
20
Weekly paid reach
186
Weekly organic reach
50

10. Bay Situation Analytics
The more they talk the more they know
The above chart shows Twitter impressions from November 1-December 11.
Note:A potential impression means a tweet has
been delivered to a Twitter account's timeline.

11. Bay Situation Analytics
The more they talk the more they know
The above chart shows Twitter impressions per day from November 1-December 11.

12. Bay Situation Analytics
The more they talk the more they know
Starting followers
0
Ending followers
16
Total Tweet Impressions: 354

13. The silver lining in the sky: Our one month end reach
projections for Twitter and Facebook
20
16
Thank you
https://www.facebook.com/BayAreaHousingSituation
@BaySituation