4. ‘The number of animals killed in the
US is estimated at a million per day’.
Malia Wollan: "Mapping Traffic’s Toll on Wildlife" in The New York Times, September 12,
2010
7. Mission
Enable people to access and provide
emergency animal care services
through quick, easy and reliable
information sharing, creating a
connected community of animal
lovers
8. Malini Trivedi: 29 Years Sara McBride: 31
Malini Trivedi: 29 Years
Animal Lover
Animal Lover
Core Users Sara McBride: 31
Rehabilitation Volunteer
Rehabilitation Volunteer
Downloaded the RoadCall Community
Found Squirrel on roadside App when she heard about it from her
Vet Doctor Friend
Download the RoadCall Community
App found during net search Register on RoadCall Community as Help
Provider:
Register on RoadCall Community as Help
•Name: Sara McBride
Seeker:
•Address: 55 Gill Lane, Apt 7 Iselin NJ – 08830
•Name: Malini Trivedi
•Phone number: 202-374-3360
•Phone number: 202-203-9449
•Email address: smcbride@gmail.com
•Email: mt1883@nyu.edu
•Preferred mode of contact: Phone
Animal found: Squirrel
•Preferred service days: Everyday
Found where: Roadside
Services provided: Rehabilitation Volunteer
Condition Details: Very critically injured, Still moving, Able to
walk Looks sick Head injury, Leg, Body,
Specialized in: Small Mammals Squirrels, Rabbits,
Take a picture: Fox.
Find service providers within: 10 miles Provide active service within : 20 miles
Submit
Transportation required: Yes, No, No preference Send Have transportation facility: Yes
9. Sara Accepts,
Immediate On site help Pu ls
sh
Cal
re
sp
Sara, 5 miles, on
Sara Comes
Rehabilitation Volunteer se
Number sent
Andrew Accepts,
Push
Immediate At home help
Pu
sh Help
Andrew, 3 miles, res
h po Received
Pus Community Volunteer ns
e
Accepts Sara’s
Malin Sends Push Help,
onse
Call Me Option
Help Request Pu
sh
resp
Push Mary, 5.5 miles,
Push response
Push
Animal Rescue Worker
Max, 3 miles,
Mary Accepts,
Monty, 2.5 miles, Community Volunteer
30mins wait, On site help
Vet
Max Rejects,
Monty Refers, End
Out of station
To Larry, Not on RoadCall
Larry receives notification to Larry downloads app, Accepts,
download RoadCall to respond In clinic help
10. Malini Sara, Andrew, Mary, Max, Monty
RoadCall RoadCall
Community Community
Help Need Processed
Connecting to nearest RoadCall Help Required
RoadCall Community Member.. 5 Miles, Squirrel, Head Injury
Help Offered: 4 Details
View by: Duration
Sara: 5 Miles, Immediate On
Site Help - 6 Accept
Accept
Andrew: 3 Miles, Immediate At
Refer
Home Help - 3 Accept
Mary: 5.5 Miles, 30 mins wait, Deny
On Site Help - 4 Accept
11. Users
Help Seekers Help Providers Help Supporters
Pet Owners Community Members Animal hospitals
Animal Lovers Rehabilitation Volunteers Animal Protection Non-profit
Organizations
Animal Advocates Animal shelters Animal product companies
Community Members Vets USDA-APHIS
5% helped everyday = 1.1 Million users a month
12.
13. Malini Trivedi
NYU Wagner – Management
2nd Year
Non-profit sector – 5 years
Sustainable community development
Passion and Capacity
14. Year 1 Expense
App Concept Development $ 30,000
Administrative Cost $ 72,000
Website
Advertisement and branding $ 50,000
Total $ 152,000
Year 2
App Technology Development $ 35,000
Staff (CEO, Community Manager, Helpdesk, App $118,000
Maintenance Assistance)
Insurance $ 10,000
Administrative $ 98,000
Advertisement and branding $ 40,000
Total $ 301,000
When thinking about the What is the biggest public problem , its important to identify and adress the needs of these soft spoken, and gentel animals, who feel pain and sufferring just like anyone else.
September 28 – 9:00am appointment to dentist when I notices something barely moving from a distance in the middle of the road..and my husband was just in time to wheel the car on the left to avoid hitting the thing. I immediately jumped out of the car while my husband parked at the nearest corner and joined me. We saw a small squirrel just moving round and round but unable to cover any distance. This was my 1 st close interaction with a squirrel and I had NO CLUE what to do with it, but all I knew was that if I left it, it would surely die. I must have made a minimum of 25 frantic calls to different rehabilitation centers, vets, 911, before I was finally able to get to speak to someone who was a volunteer rehabilitator and offered to help and provide it with the professional help it needed – We drove down for 45 minutes one way to get to that person from where I stay. 2 precious hours was lost since I had found the squirrel and was finally able to give it some treatment and help. I made my choice…Lets see whats your choice will be?
190 million motor vehicles on road everyday. The figure includes mammals, birds, reptiles, and amphibians. Not to take into account those who are injured and die at a distance inside the bushes and jungles and are never counted. Some can be saved when provided with immediate and right information. Currently no organized and centralized system exists where such animal road accidents can be immediately reported to ensure that they receive the required emergency medical care. This leads to a high rate of animal deaths due to roadkill…many lives lost because we humans did not choose to act to save a life. 115 human accidents everyday.
People who want to make the right choice …do not have access to the right information and resources to act effectively and in a timely manner. Lack of access to immediate resources and reliable services to provide emergency animal care
Organized community of people who are professionals, volunteers, rehabilitators, and animal lovers can all find each other in a common platform, interacting and supporting each other to make the choice to save its life…and reach to the closest service provider in times of emergency needs, while also forming an active community of animal lovers.
To design an app whose mission is to
Good will Stars Service Success Stars Community Act Stars Thank you Stars
Earn service starts….and these are good for professionals to receive more stars..for individuals who are looking for a career in the animal care sector, to earn service starts shows commitment .
Incentives – Earn Service starts, Trip advisor reconnized hotel…consumer…use trip advisor…good reviewed…popularise the app,
One right tap --- can save a life..Every human being has the compassion and care that can be harnessed if provided with the right tools and resources. The creation of this community through the app will fill the existing gap between those who need care and those who want to provide care by giving both these segments a common platform to communicate and reach out to for ready response. For people who have no time to stop by and save a life, also has the power to just make that one call to connect to the community of animal lovers who are ready to respond and only needs the timely information. …If letting a human being die informt of you without making an attempt to help is considered cruel..then is exactly the same with aniamls…if we choose to ignore that dying squirrel on the road…its an act of cruelty…we can make a different choice with the help of this app and make that connection that has the power to give life.
