Primary Research -
Analysis of Results
• I have filtered my survey results so that I can
only see the responses/answers from people
who are aged 17-24 because this is the age
group most similar to the target audience of
SASH. It will be good to see what people this
age think about homelessness because they
are the people that my campaign for SASH will
• 5 people said yes.
• 5 said no.
• The other 5 could see from both points of view.
• This tells me that the decision here is split equally.
The people who have said ‘yes’ seem to think that homeless
people choose to remove themselves from hard situations
that they face at home. However, some other people that
have said ‘yes’ think that people choose to be how they are
which ends up being the reason that they get thrown out of
The people who said ‘no’ think that homelessness is not a
choice and that nobody would choose to live on the streets
out of choice; they are forced to.
• 67% of 17-24 year olds wouldn’t know where to go if
themselves or a close friend were suddenly to become
• 33% of them think that they would know where to go.
The fact that 67% wouldn’t know where to go tells me that they
need educating and support to let them know what kind of
help would be available for them if they ever did get into a
situation that would make them homeless. Everyone should
have somewhere to go.
I will make sure that the products I make for SASH are
informative and educative for people of this age group so that
they know what help is available. I will also make sure that
they would be distributed and displayed somewhere that
would be easily accessible to them.
• 8 people are not aware of any organisations that help
people to deal with homelessness.
• This means that 7 people are. 1 of those people had
heard of SASH.
This means that more people of this age group need
educating about the charity, SASH and what they do to
help homeless people.
Where I choose to have my product distributed and
displayed will help increase the number of people who
are aware of SASH and what they do. I will have to bear
this in mind when creating my product.
• Collectively, these 17-24 year olds seem to think that
the people who are most at risk of becoming homeless
are people aged 24/25 to about 30/40.
The reasons given are because this is time that people
start to settle down and get a job and a house. An
example of how someone of this age could lose their
home is that there could be instances where people go to
move out of their house after university, or maybe
moving in with a new partner etc. with the guarantee of
moving into a new house. However, this could fall
through. There could be a nasty relationship break-up
which would leave somebody without a place to live.
• 67% of these people said that they would not help a
homeless person if they were a stranger.
• This means that 33% of people said that they would help a
This shows that some people are willing to help and others
are not. Maybe they are unwilling to help because they know
very little about homelessness and how they can help.
This drives me to make my products informative and
educative so that people know more about what to do in
these types of situations and how they can help. If people
know more about the issue they may want to help out more.
• 60% of people said that their opinion would
change if they knew the person that was
This still leaves 7% of the people who answered
Question 6 ‘No’ who would not want to help.
I think that people would be more inclined to
help someone who is homeless if they knew
them well. However, some people may just not
want to get involved in someone else’s problem.
• 60% of people seem to think that posters about the issue of homelessness
would be most effective on buses. This could be inside them as small
posters, or the large posters that are pasted across the outside of buses.
I agree with this and think that this would be an effective way of reaching
people who are homeless and also a way just to make other people realise
If there is a homeless person sat on the street and a bus goes by with an
advert for a homeless charity that can help them including a phone number
or a way to contact them, then this could encourage them to call and could
save their lives in the long run.
Also, with the organisation SASH aiming it’s promotional products at 17-24
year olds, putting the advertisements on buses could work in their favour.
This is a good way to target their audience. Most young people use buses to
get to and from school and college, and also anywhere else if they cannot
• 10 people answered this question with ‘yes’.
• 4 people answered with ‘no’.
The people who answered this question ‘yes’ and
followed their answer up with a comment, all said
that homelessness affects the UK in a negative way.
This tells us that people think that something needs
to be done about homelessness in the UK. SASH can
help that with their promotional products.
• 87% of people said that they do not think there is enough
help for people who are homeless in the UK.
• 13% of people think there is enough.
Going with the majority vote on this survey leads me to
believe that there is not enough help for homeless people in
the UK; whether that is knowing where to go for help, there
not being enough charities that are well known, or if there
simply are just not enough places for homeless people to go if
they are homeless.
When I am making my promotional products, I will ensure
people that they are planned to be widely spread around the
country and will be made to tell people where help can be