Magento mobile app: http://www.magestore.com/simicart/

1. Mobile apps
vs.
Mobile websites
What should choose?

2. Mobile shopping is really booming!
More and more transactions are made on tablets and smartphones
every single day. Clearly business needs a mobile presence, but how to
best offer that experience to customers without breaking the bank is a
big problem that tons of companies are struggling with.
What’s better for your business? Mobile App or Mobile Website?
12/31/13

3. What are mobile apps and mobile websites?
Both of them are
accessed on handheld
devices like smartphones
and tablets and can look
very similar at firstglance.
12/31/13

4. Mobile website
Mobile website
Mobile app
Mobile app
Different from desktopDifferent from desktopfriendly web pages which are
friendly web pages which are
designed for large screens
designed for large screens
and precise mouse clicking,
and precise mouse clicking,
mobile websites are designed
mobile websites are designed
for smaller screens and
for smaller screens and
imprecise finger tapping. A
imprecise finger tapping. A
mobile webiste also consists
mobile webiste also consists
of browser-based HTML
of browser-based HTML
pages that are linked
pages that are linked
together and accessed over
together and accessed over
the Internet. Users open their
the Internet. Users open their
mobile browsers and enter
mobile browsers and enter
webpage’s address to go to
webpage’s address to go to
your website, and they can
your website, and they can
experience the website with
experience the website with
mobile interface.
mobile interface.
Mobile apps are actual
Mobile apps are actual
applications that are
applications that are
downloaded and installed on
downloaded and installed on
customers’ mobile device.
customers’ mobile device.
Apps don’t run on mobile
Apps don’t run on mobile
browsers. Users visit mobile
browsers. Users visit mobile
app store such as Apple App
app store such as Apple App
Store, Android Market… to
Store, Android Market… to
find and download apps.
find and download apps.
Once the app is installed on
Once the app is installed on
customers’ mobile devices, it
customers’ mobile devices, it
places a logo in the
places a logo in the
application list screen. Users
application list screen. Users
just need to click on the logo
just need to click on the logo
to go to your website. The
to go to your website. The
interface of the app is wellinterface of the app is welloptimized for mobile devices.
optimized for mobile devices.
12/31/13

5. PROS & CONS
Mobile App or Mobile Website? Like anything else there are pros and
cons, so it depends.
Pros of mobile websites
•Fast access speed
•Well-optimized to mobile devices
•Reach people from search
•Work across all platforms
•Not take time to wait for approval process with Google and Apple
•No downloading required
Cons of mobile websites
•Limited access to the phone’s capabilities
•Limited user experience
•Limited user interaction time
•Less convenience to browse
12/31/13

6. Pros of mobile apps
•Very fast access speed
•Best for optimizing to mobile devices
•Unlimited access to the phone’s features such as the address book,
camera…
•Better user experience
•More interactive user interface
•Longer and more frequent user interaction time
•Greater retention and loyalty, increase customer return rate
•More convenient and easier for customers to browse
•Users can be assured of complete safety and security of the app
since it’s approved by App store
Cons of mobile apps
•Cannot reach people from search
•Device-specific: require developing an app for each platform.
•Take time go through an approval process with Google and Apple
•Downloading required
12/31/13

7. What should choose?
Selecting which is most suited to your needs depends upon
many factors
Your customers
Required
Features
Your purposes
Your budget
12/31/13

8. If you aim at:
If you aim at:
-Marketing
-Marketing
-Delivering content
-Delivering content
-Establishing a mobile presence that can be
-Establishing a mobile presence that can be
found on search engines
found on search engines
If your purposes are:
If your purposes are:
-To increase interactive engagement with users
-To increase interactive engagement with users
-To strengthen ties with your customers
-To strengthen ties with your customers
-To encourage customer loyalty and return rate
-To encourage customer loyalty and return rate
-To provide an application that works more like a
-To provide an application that works more like a
computer program than a website
computer program than a website
Mobile
websites
Mobile
apps
Of course, there is no reason why can’t have both. And many
companies do. In fact, if the budget is not your problem, having
both is the best.
12/31/13

9. The best solution for Magento stores
SimiCart by Magestore is currently the easiest
mobile commerce solution specially designed for
Magento stores.
You are not required to have any technical knowledge and
don’t need to implement any steps yourself. Magestore
developers will build a mobile app for your store from A to
Z. Besides, you can enjoy the most dedicated support by
certified Magento developers.
The SimiCart solution for Magento mobile website is also
coming very soon.
For more detail, you can visit the product page:
http://www.magestore.com/simicart/
12/31/13

10. The best solution for Magento stores
SimiCart by Magestore is currently the easiest
mobile commerce solution specially designed for
Magento stores.
You are not required to have any technical knowledge and
don’t need to implement any steps yourself. Magestore
developers will build a mobile app for your store from A to
Z. Besides, you can enjoy the most dedicated support by
certified Magento developers.
The SimiCart solution for Magento mobile website is also
coming very soon.
For more detail, you can visit the product page:
http://www.magestore.com/simicart/
12/31/13