The document discusses the need for companies to have an innovation strategy to guide their innovation efforts. It introduces frameworks for categorizing different types of innovation, including routine, disruptive, radical, and architectural innovation, based on the degree of change in technology and business model. Developing an effective innovation strategy involves determining how innovation will create customer value and how the company will capture that value. The strategy should provide clarity on priorities and a pattern of behavior. An analysis of technological opportunities and market dynamics is needed to determine the right mix of innovation projects across the different categories.

1. Seoul International University
Ph. D. Programme
Global Leadership
Date: September16, 2022

2. CREATIVE
INNOVATION
Creative
Construction
by Gary P.
Pisano
UDDIN MD MAHIN

3. Chapter-1
The Discipline and
Focus of an
Innovation Strategy.
BEGINNING
THE
JOURNEY

4. WHAT IS THE DISCIPLINE OF
INNOVATION?
Innovation is the specific function of entrepreneurship, whether in
an existing business, a public service institution, or a new venture
started by a lone individual in the family kitchen. It is the means by
which the entrepreneur either creates new wealth-producing
resources or endows existing resources with enhanced potential for
creating wealth.

5. BEGINNING THE
JOURNEY
A GOOD MAP
A REASONABLE PLAN
THINK FIRST
A COMPASS

6. GETTING LOST ON THE INNOVATION
JOURNEY
Started Job with Contact Lens Company
The company’s competitive position was
being destroyed by a competitor (a J&J
subsidiary)
The Competitor introduced the world’s
first disposable contact lens
(1987- Acuvue).
01

7. ACTIONABLE DECISIONS
The CEO and other members of the
company decided to needed to make
dramatic changes to its product
portfolio and position in order to thrive.
Started focusing on incremental
process improvements, line
extensions, and cosmetic changes.
Take big risks and move out of its
comfort zone.

8. Building an innovation
capability means
Facing many complex and difficult choices
Multiple paths may look equally attractive
Must choose among paths with far less than
perfect information.

9. The Concept of an Innovation
Strategy and Why You Need One
It gives you the best chance to win
(your goal)
Strategies gives you a clear
pattern of behavior and priorities.
Creating an innovation strategy involves
determining how innovation will create
value for potential customers, how the
company will capture that value, and
which types of innovation to pursue.

10. Mapping Innovation Opportunities
Need to think about innovation in much
finer-grained ways to make it useful.
Think about breakthroughs like the
telegraph, Edison’s light bulb, Ford’s
assembly line, the first semiconductor,
the first television, the first genetically
engineered drug (human insulin), Intel’s
microprocessor, the Netscape browser,
or the iPad.

11. A Framework for Innovation Strategy
It helps to have a framework to categorize
the different options and to provide
nomenclature.
The degree to which innovation involves a
significant change in technology.
The degree to which innovation involves a
significant change in business model.

12. THE INNOVATION LANDSCAPE MAP
Routine innovation
Leverages a company’s existing technological
competences and fits with its existing business
model.
• Disruptive innovation
A category named by my Harvard Business School
colleague Clay Christensen, requires a new
business model but not necessarily a technical
breakthrough.
Radical innovation
• Architectural innovation
Polar opposite of disruptive innovation

13. THE CHALLENGE OF INNOVATING
OUTSIDE THE HOME COURT
The Technical and
Market Risks
Never Easy companies can
get trapped
1 2 3

14. Good innovation strategy is about
finding the right mix of projects across
routine, radical, disruptive, and
architectural categories. Coming up
with the right balance for your
company requires an analysis of
technological opportunity and market
dynamics. This is the subject to which
we turn in the next chapter.
Conclusion

15. Thanks!
Do you have questions?
md.mahinu@yahoo.com
01026155596