Traditionally, human written product descriptions were the only option available, but with the advent of Artificial Intelligence (AI), there is now an alternative. While AI-generated product descriptions may seem like a quick and convenient option, many people still believe that human written product descriptions are better. So, the question arises, which one between a human written vs AI product description is better? The answer is not straightforward as both have their own set of benefits and limitations. Read More!

1. Human Written vs AI Product
Description: Which One is Better?
In today’s world, where online shopping is becoming a norm, product descriptions play a
crucial role in persuading customers to make a purchase.
Traditionally, human written product descriptions were the only option available, but with
the advent of Artificial Intelligence (AI), there is now an alternative. While AI-generated
product descriptions may seem like a quick and convenient option, many people still
believe that human written product descriptions are better.
So, the question arises, which one between a human written vs AI product description is
better? The answer is not straightforward as both have their own set of benefits and
limitations.
Human written descriptions are crafted by writing professionals who can understand the
product’s unique features and highlight them in an engaging and persuasive manner.
On the other hand, AI-generated descriptions use algorithms to create product
descriptions that can be generated at a much faster rate.
In this blog post, we will dive deeper into the debate and discuss the pros and cons of
both human written and AI-generated product descriptions.
Moreover, we will explore the factors that influence the effectiveness of each type and
ultimately help you decide which one is better for your business. So, let’s get started!

2. Human Written Product Descriptions
A human-written product description is a written piece of content that describes a
product’s features, benefits, and specifications in a way that is engaging, informative,
and persuasive to potential customers. It is typically written by a copywriter or a
marketing professional and is intended to help buyers make informed purchase
decisions by highlighting the unique selling points of the product.
A human written product description provides a clear and accurate representation of the
product, its features, and its benefits. Moreover, it is written in a way that is easy to
understand, with a tone that is appropriate for the target audience.
Pros Cons

3. Unique and personalized: A human-
written product description can be tailored
specifically to the product and target
audience, making it stand out and
potentially more engaging.
Time-consuming: Writing high-quality
product descriptions takes time and
effort, which can be a challenge for
businesses with a large number of
products.
Emotional appeal: Skilled writers can
use language to evoke emotions and
connect with customers on a deeper
level, potentially increasing the chances
of a purchase.
Inconsistent quality: Unless there are
strict guidelines and quality control
measures in place, product descriptions
may vary in quality, tone, and accuracy
from one writer to another.
Flexibility and creativity: Humans can
use their creativity and imagination to
write descriptions that go beyond basic
features and specifications, highlighting
unique benefits and potential use cases.
Subjectivity and bias: Human writers
may bring their own biases and
perspectives to product descriptions,
which could unintentionally mislead or
turn off certain customers.
SEO benefits: Well-written product
descriptions can help improve search
engine rankings by incorporating relevant
keywords and providing valuable content
for search engines to index.
Translation challenges: If products are
sold in multiple languages or regions, it
can be difficult and expensive to ensure
accurate and effective translation of
human-written product descriptions.
AI-Generated Product Descriptions

4. An AI-generated product description is a product description that has been created
using artificial intelligence technology, specifically natural language processing
algorithms.
These algorithms analyze a variety of data sources, such as images, text, and customer
reviews, to create a description that accurately reflects the features, benefits, and
specifications of a product.
The process typically involves training an AI model on a large dataset of product
descriptions to learn how to generate descriptions that are similar in style and content.
Once trained, the model can generate new product descriptions based on input data
such as product specifications and other relevant information.
Pros Cons
Efficiency: AI can generate a large
number of product descriptions in a short
amount of time, freeing up human
resources for other tasks.
Lack of creativity: AI-generated product
descriptions may lack the creativity,
humor, and personality that human
writers can provide.

5. Consistency: AI can ensure that all
product descriptions are consistent in
terms of tone, formatting, and structure.
Limited understanding: AI may not
have a comprehensive understanding of
the product, leading to inaccurate or
irrelevant descriptions.
Cost-effective: AI-generated product
descriptions can be cost-effective since
they don’t require salaries or benefits like
human writers.
Limited context: AI may not be able to
take into account the context of the
product or the audience it is intended for.
Scalability: AI-generated descriptions
can easily scale with the size of the
catalog or inventory.
Lack of emotional appeal: AI-
generated descriptions may not be able
to convey the emotional appeal of a
product that can drive sales.
Objectivity: AI-generated descriptions
can provide an objective description of the
product, avoiding subjective opinions that
human writers may have.
Human Written vs AI Product Description: A
Comparison
1- Creativity and Originality:

6. Human-written product descriptions are often more creative and original than AI-
generated ones. Humans can use their creativity and personal experiences to craft
unique descriptions that stand out from the crowd.
In contrast, AI-generated descriptions are based on pre-existing templates and data,
which can limit their originality and creativity.
2- Accuracy and Consistency:
AI-generated descriptions can be more accurate and consistent than human-written
descriptions. AI can analyze large amounts of data and generate descriptions that are
consistent in tone and style, with minimal errors or inconsistencies. Human-written
descriptions, on the other hand, can be subject to human error, biases, and
inconsistencies.
3- Emotional Appeal:

7. Humans can add an emotional appeal to product descriptions that AI-generated
descriptions often lack. They can use language and storytelling techniques to create an
emotional connection with the reader, which can lead to higher engagement and sales.
AI-generated descriptions, on the other hand, are usually focused on conveying product
information rather than eliciting an emotional response.
4- Time and Cost Efficiency:
AI-generated descriptions can be created quickly and at a lower cost than human-
written descriptions. AI can process and analyze large amounts of data in a matter of
seconds, whereas humans may take hours or even days to write a single description.
Moreover, AI-generated descriptions can be easily updated and revised, saving time
and resources.
How to Make AI-Generated Product
Descriptions As Good As Human Written?
Creating AI-generated product descriptions that match the quality of human written
descriptions can be a challenging task. However, there are several tips that can help
improve the output. Here are some tips:

8. 1- Use an AI Tool Specifically Made for Writing Product
Descriptions:
There are several AI writing tools available in the market that specialize in creating
product descriptions such as MagiScriptor. So consider using an AI tool that is
specifically designed to understand the nuances of product descriptions and can
generate output that matches the style of human-written descriptions.
2- Experiment with Prompts:
AI writing tools work by analyzing input prompts and generating output based on
that. Therefore, it’s important to experiment with different prompts to see which one
gives you the best results. You can try providing different types of prompts, such as
bullet points, feature lists, or questions.
3- Choose the Right Tone Considering Your Target
Audience:

9. When generating product descriptions, it’s important to consider the target audience
and choose a tone that matches their preferences.
For instance, if you’re targeting a young audience, you might want to use a more casual
and informal tone. On the other hand, if you’re targeting a professional audience, you
might want to use a more formal tone.
4- Be Accurate with Your Data Input:
The quality of AI-generated product descriptions depends heavily on the accuracy of the
input data. Therefore, it’s important to ensure that the data you provide is accurate, up-
to-date, and relevant. This includes information such as product benefits, and
specifications.
5- Use Grammar Checking Tools to Review and Optimize
the Output:

10. AI-generated product descriptions can sometimes have errors in grammar, syntax, or
punctuation. Therefore, it’s important to use grammar checking tools such as
Hemingway Editor and Grammarly to review and refine the output. This will help
ensure that the output is polished and error-free.