5. 5
Underserved Population
After researching both conditions, we discovered an interesting relationship between food deserts and
the rise of Type 2 diabetes in children. Food deserts are defined as areas where access to fresh,
affordable food is limited and there is a high concentration of cheap and convenient fast food. As a
result, the 124,228 children between the ages of 0-18 are not getting the proper nutrition they need and
many are becoming overweight or obese. This high occurrence of childhood obesity in these areas is
also contributing to the rise of Type 2 diabetes in children— along with the lack of a general
understanding of treating this disease. By targeting this underserved population, we strive to provide the
most value to the people who need it most.
Source: DoSomething.org
6. Diabetes is a chronic, progressive and potentially fatal metabolic disease that
is characterized by high blood glucose, either because insulin production is
inadequate, or because the body’s cells do not respond properly to insulin, or
both.
The Condition: Diabetes
conditionSource: Tradjenta Knowledge Share
6
7. 7
type 1 type 2 gestational
• occurs in around 9.2% of
pregnant women around the 24th
week, and is characterized by the
lack of insulin needed to support
both the mother and child during
pregnancy.
There are 3 types of diabetes…
conditionSource: American Diabetes Association
• in Type 1 diabetes, the body does
not produce insulin
!
• patients are born with Type 1
!
• usually diagnosed in children and
young adults
!
• only 5% of people with diabetes
have this form of the disease
• in Type 2 diabetes, the body does
not use insulin properly. This is
called insulin resistance
!
• patients develop Type 2
!
• most common form of diabetes,
making up to 90-95% of diabetes
cases
• occurs in around 9.2% of
pregnant women around the 24th
week, and is characterized by the
lack of insulin needed to support
both the mother and child during
pregnancy.
!
• gestational diabetes is
temporary
8. Type 2 Diabetes in Children
Type 2 diabetes used to be called ‘adult-onset diabetes’ because it was diagnosed mainly
in older people. Today, though, more children around the world are being diagnosed with
Type 2, so Type 2 is the more common name now.
8
”
“
conditionSource: HealthDay & Centers for Disease Control and Prevention & American Diabetes Association
30% 1 in 3 of youths with type 2
diabetes is projected to
increase by over the next
40 years
between 2001-2009, the
presence of type 2 diabetes
in children 10-19 increased
49%
children are considered either
overweight or obese
9. 9
Prevalence in the U.S.
conditionSource: Centers for Disease Control and Prevention
the united states has the third largest population
of people with diabetes
#3 7thdiabetes is the
most common cause
of death in the U.S.
29 millionpeople are living with diabetes (9.3% of the
population)
1 in 3 adults will have Type
2 diabetes by 2050
11. Treatment for Type 2 Diabetes
11
People with type 2 diabetes make insulin, but their bodies don't respond well to it. Some people with Type 2 diabetes need diabetes
pills or insulin shots to help their bodies use glucose for energy when diet and exercise isn’t enough
oral medicationsdiet + exercise insulin injectionsglucose monitoring
#1 #2 #3 #4
conditionSource: American Diabetes Association
11
13. 13
$42.3 BINDUSTRY BY 2023
medical costs for people with diabetes
are twice as high as those without
diabetes
medical costs
2
The Diabetes Industry
major players
market + comp.Source: Datamonitor
14. The Medical Adherence Landscape
14
non-adherence costs the
healthcare system
$300 bil
market + comp.Source: Prescriptions for a Healthy America
30%of non-adherence is
due to forgetting
people are expected to use
diabetes apps by 2018
mil24
annually
15. 15
73%
of teens
(13-17) have
access to a
smartphone
market + comp.
Young Adults: Smartphone Usage
Source: Pew Research Center
young adults and
lower income
households are
“smartphone
dependent”
16. 16
71% 52%
41% 33%
social media usage
for 13 to 17 year olds
Young Adults: Media Usage
market + comp.
teens want to share, keep things immediately relevant, connect and form communities
Source: Pew Research Center
17. Key Findings
17
teens are using
smartphones instead of
other devices
diabetes apps are on the rise
patients aren’t
staying adherent
18. 18
Top Pharma Apps
Care4Today
by Janssen Healthcare
• sends alerts to family members
when patient doesn’t take meds
• donates 5 cents to charity with
adherence through metrics
market + comp.
Patient Partner
by CyberDoctor
• increases medication adherence
through gamification by 37%
• not tailored to a specific drug
My PillBox
by Master B
• helps track and remind medications
• lets users choose between
emoticons based on how they feel
after taking their meds
Source: eVisit
19. Top Diabetes Apps
19
GoMeals
by Novartis
• tracks glucose, activity, calories and
carbs
• sharing with FB and twitter
• restaurant locator
Diabetic Connect
by Alliance Health
• glucose and mood tracker
• allows users to interact with a
community of type 1 and type 2
diabetics through forums
market + comp.
mySugr
by Freshware
• includes videos and quizzes for type
2 education
• allows parents and caregivers to
monitor younger patients’ progress
Source: Healthline
*the blood sugar tracking market is expected to reach
$12 billion by 2017
20. Key Insights
20
creating a
community around a
single goal:
adherence
this age demographic
is more likely to have
meaningful
engagement
trackers will help our
target develop a
treatment routine
social gamification tracking
22. 22
Disconcerted Diabetic
g
Source: Tumblr
22
target + insight
“Seven months later after being diagnosed & I realize now
I’m spending day-by-day fighting this disease alone & I don’t
know how much longer I can hold on.”
I need friends or some form of support
group that have type 2 diabetes.
I need that.
-Type 2 Diabetes patient, tumblr
23. 23
Disconcerted Diabetics
14
18
to
years old
has access to
a smartphone
male + female
demographics:
has Type 2 diabetes
treats with insulin
target + insight
$30,000-50,000
household income
multiracial population
24. patient insight
24
I never thought that the way I behaved when I was younger would have any lasting
effects on my health. Sure, I snacked a lot and spent a lot of the time sitting indoors,
but that was normal in my family. Now there’s so many things I need to keep track of.
It’s hard enough trying to manage my diabetes, but even harder when I feel like I'm
doing it alone.
target + insight
28. 28
About HoneyComb
HoneyComb is the only social adherence app that is specifically targeted to
young adults looking to manage their Type 2 diabetes.
29. 29
UX Considerations & Features
http://internproject.webflow.io/
functionality
• open
• simple navigation
MVP features
• newsfeed
• profile
• tracker
other features
• nutrition
• exercise
30. 30
Feature: Newsfeed
• Newsfeed functions as
homepage
• Users can like, comment or
share content
• Admins will ensure that
relevant content is being
displayed and regulated
32. 32
Feature: Profile
• Users can earn badges as a
way to encourage them to
interact within the app on a
regular basis
• Users can save content from
the newsfeed and it will
appear as a collage of in the
profile.
34. 34
We wanted a name that appeals to our target, but also avoids medical
jargon. Playing off the “B” in diabetes, we drew a few parallels:
• Glucose —> honey
• Injection —> stinger
• B cell —> honeycomb shape
35. 35
• a clean yet vibrant design
• simple navigation to promote open communication
• increased type and leading to enhance readability
37. 37
Registration Personalization
Using this personal information, HoneyComb will be
able to deliver a more personalized, yet secure
experience for users
Due to the younger target, HoneyComb recommends
users to choose a username that is not affiliated with any
personal information
38. 38
Loading Pages
Quick and informative pieces of information will circulate
through the loading pages to provide users with easily
digestible, but highly valuable content
39. 39
Newsfeed Menu
The newsfeed, or “The Hive” provides users with an outlet to
engage, interact and socialize with their peers. Alongside
badges, encouraging posts, and Type 2 diabetes-related
articles, users are reminded to utilize the tracker for improved
results
The menu indicates which feature users are currently viewing
and new notifications. The Buzz serves as a FAQ-like forum
where users can submit questions anonymously and
HoneyComb will ask the Hive for crowdsourced answers
40. 40
TrackerProfile
The profile serves as the user’s hub where they can view their
progress through the tracker or by the amount of different
badges they’ve earned. Words of encouragement are displayed
to remind users of their goals
By tracking everything from blood glucose, mood, nutrition,
insulin injections, and weight— users will receive a holistic
view of the results of their treatment regimen, which they
can show to their HCP
42. 42
Launch Event
promotion planSource: stepout.diabetes.org
Sponsor Step Out:
Walk to Stop Diabetes
HoneyComb will sponsor these walks
across the country, where live DJ’s,
giveaways, free food, inspiration
speakers will be present along with a
booth for app registration help.
!
Step Out has raised more than
$200,000,000 over the last 20 years, and
had more than 100,000 participants in
2014 alone.
43. 43
high school nurses, PE +
health teacher, guidance
counselors
!
we will utilize patients’ primary point
of care during school hours to
distribute digital and leave behind
resources about HoneyComb
pediatricians,
endocrinologists
!
we will target HCP’s to get them to
recommend HoneyComb to their
patients, while also providing digital
and leave behind resources in the
waiting room
partner with the
American Diabetes
Association
!
this partnership will allow us to set
up booths at sponsored events such
as Step Out: Walk for Diabetes, Teen
Adventure Camp, and Caregiver
Program: Diabetes 101
promotion plan
Traditional Tactics
44. Digital Tactics
44
sponsored
content + ads
think MTV
partnership
promotion plan
WebMD
ads on webMD will meet
our target when they
search online for diabetes
information
think MTV is a vibrant
community where young
people get informed, connect
to each other, express
themselves and take action on
the issues important to them,
their community and their
world
we will create relevant and
shareable content on
BuzzFeed, as well as
sponsored ads on
Facebook and Twitter
47. 47
See: Appendix phase II
1
Phase II
caregiver
counterpart
this update will give caregivers the
opportunity to strengthen their
loved one’s diabetes management,
while still encouraging patients’ to
take ownership of their health.
educational
component
this update will enable caregivers
and patients to access a new tab
within the app that features user-
specific gamified educational
content.
android version
this update will allow Android users
to download the app, to increase
availability and access to all.
48. 48
•Search recipes
•Sort by price, trending,
and recommended
recipes
•Send recipes to others
•Get details on recipes
Phase II: Nutrition
