2. TABLE OF CONTENTS
1. BRAND MANTRA.....................................3
2. BRAND EXPERIENCE...............................4
3. LOGO & TYPE TREATMENTS...............5
4. COLOR PALETTE.......................................6
5. SAMPLE PACKAGE DESIGN..................7
6. PRINT ADS................................................8,9
7. WEBSITE.....................................................10
8. LIFESTYLE QUIZ.......................................11
9. LIFESTYLE PHOTO COLLAGE..............12
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3. 1. BRAND MANTRA
Life is hard- but it’s the hard times that make the good times so great. Everyday holds
new opportunities, whether that be branching out of your friend group, tackling a difficult
assignment, or starting a new workout routine to get in shape.
Everyone has a unique lifestyle that makes up who they are. Each Wax-Box is custom
made to fit anyone’s routine. It’s your life’s accessory that’s made just for you.
We’re complicated individuals, so how would we assess what scents will be perfect for
you? A simple lifestyle quiz will pinpoint which 5 candles match your lifestyle. Light
separate candles to go with your daily activities to help get you through the day feeling
great.
Embrace your Scents of (life)Style, because no one is better at being you.
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4. 2. BRAND EXPERIENCE
After hitting the snooze button five times, you finally decide it’s time to start your day. You check
your phone and see 15 GroupMe texts, 3 emails, and a phone call from mom. Your friends want to
go out for brunch and you have approximately 30 minutes to throw yourself together. Going back
to bed seems tempting, but you know you’ll regret bailing on your friends.
Next to the framed pictures of your best friend and your golden retriever is your Wax-Box sitting
on the dresser. The turquoise-painted wood exterior compliments your curtains and throw pillows
perfectly. You pick it up, set it on your bathroom counter and light the top-right peppermint candle.
The smell quickly fills the boundaries of the bathroom and you feel refreshed and energized.
After a long brunch of discussing whether posting selfies on Instagram is OK, you decide it’s time to
go home and do your favorite yoga workout video on YouTube. You bring your Wax-Box back into
your room and light the next candle, cinnamon, to help with concentration and balance.
It’s time to get ready for a night out on the town. You put on your go-to top that looks great with
your roommate’s necklace she’s letting you borrow. You finally get your hair to do that thing it nev-
er does. Everything is going great until... the guy you’re dating texts you to say he can’t make it out
tonight, again. Anger and disappointment flood your veins. Before sending back a sassy text to get
under his skin, you light the bottom-left candle, rose, to help relieve your anger. You send him a
simple text and go out with your girlfriends instead.
Your night was definitely one for the books, but you have a full day tomorrow so it’s time to get
some beauty sleep. You grab your Kindle and put your Wax-Box on your bedside table and light the
lavender candle to help you relax. After blowing out the candle, you go into a deep, restful sleep.
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5. 3. LOGO & TYPE TREATMENTS
O
A
B
W
X
The Wax-Box logo was designed to mimic the compartments of
the box. The simple geometic pattern was chosen so it would not
overpower the unique exterior of each box.
Century Schoolbook is a serif font that complements the look and
feel of the lines in the logo.
Georgia Regular and Georgia bold are used in various
communication pieces. The simplicity of these serif fonts are easy
to read and do not overpower the design of the package. They
are similar enough to the logo font, however the slimmer letters
are more appropriate for copy.
Century Schoolbook
Georgia Regular
Georgia Bold
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6. 4. COLOR PALETTE
Colors have a powerful way of defining a mood. Cool
tones are used throughout the communication pieces
to reflect the calming sensation from certain candles.
The black and white colors used in the logo are
versatile and will match any exterior texture of the
box.
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7. Users will be able to choose from many different
textures and colors for the exterior of the box. The
interior features five different compartments, each
with a different candle. An insert will be placed in each
box with information about each candle and when it
should be lit.
5. SAMPLE PACKAGE DESIGN
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8. 6. PRINT ADS
A series of three print ads will appear in
fashion and lifestyle magazines.
The two page spread mimics the inside
compartments of the box. The top page
shows the lifestyle activity, and the
bottom page shows the complimenting
scent of each moment displayed in the
pictures. Each scent on the bottom page
will be a scratch and sniff to mimic the
essence of a candle.
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10. 6. WEBSITE
The website will be the only way to purchase a
Wax-Box. A Lifestyle Account will profile each
user in order to match them with the perfect
scents for their lifestyle. The homescreen
displays some of the many exterior texture
choices, as well as lifestyle photos.
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11. 7. LIFESTYLE QUIZ
How do you start your
morning?
The only thing that gets me out of bed is a
strong cup of coffee.
I make myself a healthy breakfast and go to
the gym.
I’m always running late. I usually throw on
some clothes and head out the door.
I just want to lay in the bed and play on my
phone. What’s the rush?
I take my time getting ready. I need to look
my best!
SCENTS
of
STYLE(life)
Next QuestionGo Back
After creating an account, users will take a
short quiz to assess their lifestyle. The results
will then be used to match the user with the
appropriate scents. Different options will be
available if the user is unhappy with the scent
chosen for them.
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12. 8. LIFESTYLE PHOTO COLLAGE
Wax-Box will partner with Instagram to create a photo collage. A
template option that mimics the compartments of the Wax-Box will be
available for users to upload various pictures that define their lifestyle.
W
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