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DESIGN THINKING
IN ENTREPRENEURSHIP
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Ownership
In Business
• Ownership refers to the legal right and
control a person or entity has over a
tangible or intangible asset. In the
context of business, ownership
specifically refers to the legal right and
control an individual or a group of
individuals (such as shareholders) have
over a company or a business entity.
What is OwnerShip?
Types of Ownership
corporation is a separate legal
entity owned by shareholders
Limited liability company
An LLC combines elements
of both corporations and
partnerships
A Business with two or
more partners
Sole Proprietorship
corporation
partnership
A Business with One
single partner
01.
02.
03.
04.
Responsibility
Responsibilities in Buiness
BRAINSTORMING AND IDEA GENERATION
Team management
Legal and regulatory
compliance
Financial management
Decision making
Responsibilties
Rights
Rights in Business
control
Decision
making
profit
Rights to
Information
Rights
c
CONCEPTS ABOUT DESIGN THINKING
ENTREPRENEURS
Mercury is the closest planet
to the Sun and the smallest in
the Solar System
DESIGN THINKING
Despite being red, Mars is
actually a cold place. It’s full of
iron oxide dust
OTHER IMPORTANT CONCEPTS OF THIS TOPIC
MERCURY Saturn
Venus has a beautiful name
and is the second planet
from the Sun
jupiter
Despite being red, Mars is
actually a cold place. It’s full
of iron oxide dust
It’s the closest planet to the
Sun and the smallest in the
Solar System
“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired”
—SOMEONE FAMOUS
FEATURES OF THIS TOPIC
EARTH
Earth is also known as
the blue planet
saturn
Saturn is a gas giant
and has several rings
JUPITER
Jupiter is the biggest
planet of them all
mercury
Mercury is the smallest
planet of them all
CLASSIFYING DESIGN THINKING PROCESS
stage OBJECTIVE METHOD INPUT OUTPUT
UNDERSTAND Better
understanding
Literature
review
Secondary
data
Documentation
OBSERVE Gather insights Interviews
Problem
definition
Interview
transcript
POINT OF VIEW Micro theory Interviews Sketches Point of view
IDEATE Generate ideas Consider points Point of view Design criteria
01.
02.
03.
04.
EXAMPLES
VENUS
Venus is the second planet
from the Sun
JUPITER
Jupiter is the biggest planet
in the Solar System
SATURN
Saturn is a gas giant and
has several rings
recommendations
MERCURY VENUS
Venus is the second
planet from the Sun
JUPITER
Jupiter is the biggest
planet of them all
Mercury is the smallest
planet of them all
EARTH
Earth is the only planet
known to harbor life
NEPTUNE
Neptune is very far away
from the Sun
MARS
Mars is actually a very
cold place
PRACTICAL EXERCISE
Do you know what helps you make your
point clear?
Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
And the most important thing: the audience
won’t miss the point of your presentation
5 keys components of design thinking
EMPATHIZING DEFINING
IDEATING PROTOTYPING TESTING
Design thinking
DESIGN THINKINg PROCESS
EMPATHISE DEFINE IDEATE PROTOTYPE TEST
Mercury is a
small planet
Neptune is an
ice giant
Saturn is the
ringed planet
Mars is full of
iron oxide dust
Earth is the
planet with life
SEQUENCE OF TOOLS
JOURNEY MAPPING
Venus is the second
planet from the Sun
VALUE CHAIN
Jupiter is the biggest
planet of them all
MIND MAPPING
Saturn is a gas giant
and has several rings
LEARNING LAUNCH
Earth is the only planet
known to harbor life
PROTOTYPING
Pluto is now
considered a dwarf
planet
BRAINSTORMING
Despite being red,
Mars is a cold place
Big numbers catch your audience’s attention
CAUSE AND AFFECT
CAUSE 1
Venus is the
second planet from
the Sun
CAUSE 3
Earth is the third
planet from the Sun
CAUSE 2
Despite being red,
Mars is very cold
CAUSE 4
Saturn is a gas
giant and has rings
PROBLEM OR GOAL
QUESTION AND ANSWER
WHY DO ENTREPRENEURS NEED DESIGN THINKING?
Jupiter is the biggest planet in the Solar System and the
fourth-brightest in the night sky
ANSWER
Neptune is the farthest planet from the Sun and the
fourth-largest in the Solar System
01.
02.
PARTS AND WHOLE
PARTs OF THE OBJECT
WHAT WOULD HAPPEN IF THE
PARTS WERE MISSING?
What's THE FUNCTION OF
THE PART?
Venus is the second
planet from the Sun
Mercury is quite a
small planet
Earth is the planet
where we all live on
Mercury
Mars
Saturn
Earth
Neptune
Design thinking
333,000
The Sun’s mass compared to Earth’s
Distance between Earth and the Moon
Jupiter's rotation period
9h 55m 23s
386,000 km
A PICTURE IS WORTH
A THOUSAND WORDS
DESIGN THINKING HELPS COMPANIES INNOVATE
VENUS
Venus is the second
planet from the Sun
JUPITER
It’s the biggest planet
in the Solar System
SATURN
Saturn is a gas giant
and has several rings
20%
35%
45%
SURVEY: Demographics of design thinking
VENUS
Venus is the second
planet from the Sun
SATURN
Saturn is a gas giant
and has several rings
JUPITER
Jupiter is the biggest
planet of them all
Design thinking
proposal
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(036) part.pptx

  • 1. DESIGN THINKING IN ENTREPRENEURSHIP This is where your presentation begins
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  • 5. • Ownership refers to the legal right and control a person or entity has over a tangible or intangible asset. In the context of business, ownership specifically refers to the legal right and control an individual or a group of individuals (such as shareholders) have over a company or a business entity. What is OwnerShip?
  • 6. Types of Ownership corporation is a separate legal entity owned by shareholders Limited liability company An LLC combines elements of both corporations and partnerships A Business with two or more partners Sole Proprietorship corporation partnership A Business with One single partner 01. 02. 03. 04.
  • 8. BRAINSTORMING AND IDEA GENERATION Team management Legal and regulatory compliance Financial management Decision making Responsibilties
  • 11. c CONCEPTS ABOUT DESIGN THINKING ENTREPRENEURS Mercury is the closest planet to the Sun and the smallest in the Solar System DESIGN THINKING Despite being red, Mars is actually a cold place. It’s full of iron oxide dust
  • 12. OTHER IMPORTANT CONCEPTS OF THIS TOPIC MERCURY Saturn Venus has a beautiful name and is the second planet from the Sun jupiter Despite being red, Mars is actually a cold place. It’s full of iron oxide dust It’s the closest planet to the Sun and the smallest in the Solar System
  • 13. “This is a quote, words full of wisdom that someone important said and can make the reader get inspired” —SOMEONE FAMOUS
  • 14. FEATURES OF THIS TOPIC EARTH Earth is also known as the blue planet saturn Saturn is a gas giant and has several rings JUPITER Jupiter is the biggest planet of them all mercury Mercury is the smallest planet of them all
  • 15. CLASSIFYING DESIGN THINKING PROCESS stage OBJECTIVE METHOD INPUT OUTPUT UNDERSTAND Better understanding Literature review Secondary data Documentation OBSERVE Gather insights Interviews Problem definition Interview transcript POINT OF VIEW Micro theory Interviews Sketches Point of view IDEATE Generate ideas Consider points Point of view Design criteria 01. 02. 03. 04.
  • 16. EXAMPLES VENUS Venus is the second planet from the Sun JUPITER Jupiter is the biggest planet in the Solar System SATURN Saturn is a gas giant and has several rings
  • 17. recommendations MERCURY VENUS Venus is the second planet from the Sun JUPITER Jupiter is the biggest planet of them all Mercury is the smallest planet of them all EARTH Earth is the only planet known to harbor life NEPTUNE Neptune is very far away from the Sun MARS Mars is actually a very cold place
  • 18. PRACTICAL EXERCISE Do you know what helps you make your point clear? Lists like this one: ● They’re simple ● You can organize your ideas clearly ● You’ll never forget to buy milk! And the most important thing: the audience won’t miss the point of your presentation
  • 19. 5 keys components of design thinking EMPATHIZING DEFINING IDEATING PROTOTYPING TESTING Design thinking
  • 20. DESIGN THINKINg PROCESS EMPATHISE DEFINE IDEATE PROTOTYPE TEST Mercury is a small planet Neptune is an ice giant Saturn is the ringed planet Mars is full of iron oxide dust Earth is the planet with life
  • 21. SEQUENCE OF TOOLS JOURNEY MAPPING Venus is the second planet from the Sun VALUE CHAIN Jupiter is the biggest planet of them all MIND MAPPING Saturn is a gas giant and has several rings LEARNING LAUNCH Earth is the only planet known to harbor life PROTOTYPING Pluto is now considered a dwarf planet BRAINSTORMING Despite being red, Mars is a cold place
  • 22. Big numbers catch your audience’s attention
  • 23. CAUSE AND AFFECT CAUSE 1 Venus is the second planet from the Sun CAUSE 3 Earth is the third planet from the Sun CAUSE 2 Despite being red, Mars is very cold CAUSE 4 Saturn is a gas giant and has rings PROBLEM OR GOAL
  • 24. QUESTION AND ANSWER WHY DO ENTREPRENEURS NEED DESIGN THINKING? Jupiter is the biggest planet in the Solar System and the fourth-brightest in the night sky ANSWER Neptune is the farthest planet from the Sun and the fourth-largest in the Solar System 01. 02.
  • 25. PARTS AND WHOLE PARTs OF THE OBJECT WHAT WOULD HAPPEN IF THE PARTS WERE MISSING? What's THE FUNCTION OF THE PART? Venus is the second planet from the Sun Mercury is quite a small planet Earth is the planet where we all live on Mercury Mars Saturn Earth Neptune Design thinking
  • 26. 333,000 The Sun’s mass compared to Earth’s Distance between Earth and the Moon Jupiter's rotation period 9h 55m 23s 386,000 km
  • 27. A PICTURE IS WORTH A THOUSAND WORDS
  • 28. DESIGN THINKING HELPS COMPANIES INNOVATE VENUS Venus is the second planet from the Sun JUPITER It’s the biggest planet in the Solar System SATURN Saturn is a gas giant and has several rings 20% 35% 45%
  • 29. SURVEY: Demographics of design thinking VENUS Venus is the second planet from the Sun SATURN Saturn is a gas giant and has several rings JUPITER Jupiter is the biggest planet of them all
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  • 41. JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2
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