Why you should not hire a social media agency

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Uncover 8 reasons why you should not hire social media agencies but rather look for marketing agencies that focus on integrated marketing communications and use social media as a distribution channel.

Business Technology

WHY YOU SHOULD NOT
HIRE A SOCIAL MEDIA
AGENCY

Likes and Re-tweets mean nothing!
“Just because they liked your
page or follow you on twitter,
does not mean they will ever read
your posts.”
“Social media software can
automatically like or re-tweet a post
without a human ever seeing it.”
“You can buy likes!”
They don’t necessarily result in leads...

Call to Action is the most important part of the post
Vs.
“A social media post without a call to action is like an ad without contact
details or company name!
Social Media Agencies are not responsible for call to actions…”

Posting smart quotes and other peoples content is of no use
“If you don’t have
anything original
to say don’t say it
at all”
You need to be
driving traffic to
YOUR website in
order to generate
leads…

Publishing product content is of no use
Publishing product content in social media is self-important.
Focus on education and adding value.

Their measurement of success is all wrong!
“Who cares how many likes or shares you have,
what counts is how many sales they result in”
=

Social media agencies focus on the wrong social media
platforms
Quality of leads needs to determine which platforms to focus on,
not where your content will look best or be seen by most.

Irrelevant social media packages are based on number of
posts a day
Basing packages on
number of social
posts results in bad
content being
posted.
Packages need to be
based on amount of
original content
created and then
posted.

Social media agencies do not look at the bigger picture
Social media is just one of the distribution
channels in your integrated marketing strategy
and should not be managed separately.

Download our guide to effective social media in business
http://offers.mpull.com/effective-social-media-in-business

THANK YOU!
For more information:
visit www.mpull.com

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1. WHY YOU SHOULD NOT HIRE A SOCIAL MEDIA AGENCY

2. Likes and Re-tweets mean nothing! “Just because they liked your page or follow you on twitter, does not mean they will ever read your posts.” “Social media software can automatically like or re-tweet a post without a human ever seeing it.” “You can buy likes!” They don’t necessarily result in leads...

3. Call to Action is the most important part of the post Vs. “A social media post without a call to action is like an ad without contact details or company name! Social Media Agencies are not responsible for call to actions…”

4. Posting smart quotes and other peoples content is of no use “If you don’t have anything original to say don’t say it at all” You need to be driving traffic to YOUR website in order to generate leads…

5. Publishing product content is of no use Publishing product content in social media is self-important. Focus on education and adding value.

6. Their measurement of success is all wrong! “Who cares how many likes or shares you have, what counts is how many sales they result in” =

7. Social media agencies focus on the wrong social media platforms Quality of leads needs to determine which platforms to focus on, not where your content will look best or be seen by most.

8. Irrelevant social media packages are based on number of posts a day Basing packages on number of social posts results in bad content being posted. Packages need to be based on amount of original content created and then posted.

9. Social media agencies do not look at the bigger picture Social media is just one of the distribution channels in your integrated marketing strategy and should not be managed separately.

10. Download our guide to effective social media in business http://offers.mpull.com/effective-social-media-in-business

11. THANK YOU! For more information: visit www.mpull.com

Why you should not hire a social media agency

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Why you should not hire a social media agency