This document outlines Martin Shum's perspective on the past and future of the music industry. It discusses trends such as declining music sales but rising music revenues, the impact of technology and disruptive forces on markets, and opportunities in the future through differentiated products and niche markets like healing music. The document suggests developing a marketing plan to take advantage of these types of opportunities.

1. Martin Shum Readying for the Future Music Industry

2. Music Sales (Millions of Units)

3. Music Sales ($Million)

6. Music Industry Past

7. Music Industry Future

9. Technology

11. Markets Past

12. Markets Future

14. Disruptive Forces

16. Social Dynamics

18. Future Trends

20. Niche Opportunities

21. Example: Healing Music

23. Differentiated Products

24. Example: Healing Music

26. Marketing Plan

27. Example: Healing Music

28. Thank You [email_address]