By: Christian Tuyay
Marketing 6000 Assignment 2
 Henry Schein Dental Overview
 Competition
 Marketing Campaigns
 Anaylsis
 In 1932, Henry Schein and his wife,
Ether $500 and opened a pharmacy
in Queens, New York.
◦ Together they grew their sma...
 In 1984, Henry Schein becomes the first in
the industry to automate the distribution
cycle.
 In 2009, broke ties from 3...
 Today, Henry Schein, Inc. is FORTUNE 500®
company, the largest distributor of health
care products and services to offic...
 Patterson Dental
◦ Main Competitor nationwide
 In1877, John Patterson and his brother Myron
Fayette (M.F.) Patterson pu...
 By 1959, Patterson Dental operated 40
locations.
 2009, Patterson Dental enters the Hawaii
market.
 Henry Schein Dental’s Marketing focus is
creating a long lasting customer relationship.
◦ In-office marketing: One-To-On...
 Build relationships with clients face-to-face
◦ Henry Schein Dental has over 2,000 employees.
 Evaluate customers needs...
 Personalized news updates and product
promotions.
 Keep in communication with clients to build
the Henry Schein Dental ...
 Membership program
◦ Allows clients to earn points on purchases to
redeem for various items.
 Reward Loyal Customers
◦ ...
 Advertise in the top dental magazines
◦ Promote brand, products, and services
 Hawaii has a Quarterly Publication for t...
 Focus: Building Customer Relationships
 Marketing Campaigns enable company to
gather information on customers, build
lo...
 www.henryscheindental.com
 www.pattersondental.com
Upcoming SlideShare
Loading in …5
×

Henry Schein Dental by Christian Tuyay

1,806 views

Published on

Published in: Business, Health & Medicine
1 Comment
0 Likes
Statistics
Notes
  • + good overview of case
    - add principles for marketing practice or recommendations, elaborate on specifics such as communication appeal, channels etc.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,806
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
19
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Henry Schein Dental by Christian Tuyay

  1. 1. By: Christian Tuyay Marketing 6000 Assignment 2
  2. 2.  Henry Schein Dental Overview  Competition  Marketing Campaigns  Anaylsis
  3. 3.  In 1932, Henry Schein and his wife, Ether $500 and opened a pharmacy in Queens, New York. ◦ Together they grew their small pharmacy based on the belief that affordable, high-quality merchandise and excellent customer service were the building blocks of a successful business.  In 1940s, introduces private brand dental, medical, and veterinarian products.  1971, focus more on dental practitioners with operational excellence and discounted prices
  4. 4.  In 1984, Henry Schein becomes the first in the industry to automate the distribution cycle.  In 2009, broke ties from 3rd party distributor and now is managed directly under Henry Schein in Hawaii.  Henry Schein has three main segments: Dental, Medical, and Veterinarian. ◦ Employ more than 13,500 Team Schein Members worldwide.
  5. 5.  Today, Henry Schein, Inc. is FORTUNE 500® company, the largest distributor of health care products and services to office-based practitioners.
  6. 6.  Patterson Dental ◦ Main Competitor nationwide  In1877, John Patterson and his brother Myron Fayette (M.F.) Patterson purchased a Milwaukee drugstore.  In agreement with his brother, M.F. acquired the dental interests of their drugstore in 1891, and then moved the Company to St. Paul, Minn.
  7. 7.  By 1959, Patterson Dental operated 40 locations.  2009, Patterson Dental enters the Hawaii market.
  8. 8.  Henry Schein Dental’s Marketing focus is creating a long lasting customer relationship. ◦ In-office marketing: One-To-One Marketing ◦ E-mail marketing: Personalizing Marketing ◦ Privileges Program: Loyalty Programs ◦ Publication marketing: Attracting Customers
  9. 9.  Build relationships with clients face-to-face ◦ Henry Schein Dental has over 2,000 employees.  Evaluate customers needs and analyze their business to offer recommendations ◦ Gives customers a sense of belonging knowing someone see them in person.  Promote products and services tailored to their own practice ◦ Update customer on specials and new items.
  10. 10.  Personalized news updates and product promotions.  Keep in communication with clients to build the Henry Schein Dental brand.  Helps attract new customers to the brand and the Henry Schein Dental website to increase business
  11. 11.  Membership program ◦ Allows clients to earn points on purchases to redeem for various items.  Reward Loyal Customers ◦ Gives extra discounts and faster service repairs.
  12. 12.  Advertise in the top dental magazines ◦ Promote brand, products, and services  Hawaii has a Quarterly Publication for the customers in Hawaii.  Attract new customers  Increase brand awareness to large populations
  13. 13.  Focus: Building Customer Relationships  Marketing Campaigns enable company to gather information on customers, build loyalty to company, and increase market share.  Company uses research to customize their strategies to each individual client to help improve their practice.  Allows company to analyze what areas need improvement for growth
  14. 14.  www.henryscheindental.com  www.pattersondental.com

×