Overview 4life has a clear business objective to develop, produce, promote and distribute supplements products and services. These products and services have been developed 20 years with a core focus on addressing the key customer problem and associated opportunities. The Business Objectives As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.