This is a reality Television Show concept, looking onto ways of Engaging entreprenuers

1. Entrepreneurship reality Television show
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2.  Need for Local Content inspires Capacity
Building through Reality Television
 1985 Ministry of Commerce and Industry through the
Kenya Industrial Estates survey showed that out of 20 MSE
Trainees, only two were considered to be successful.
 GOK baseline survey of 1999 estimated that 80% of the
MSEs failed within their first three years after starting up.
 MSEs rose from 3.3 million in 2000 to 4.6 million in 2003
(GOK, 2004 )
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3. Advertisement revenue
sponsorship revenue
Logline; Engaging Up-and-coming entrepreneurship
groups in a contest of convincing a penal of business
mentors, venture capitalists or Loan officers to approve
their business proposals for instant funding.
Scenes; business site visits, vigorous entrepreneurs
training and intensive business plan presentation.
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4. Source: Afrobarometer (www.afrobarometer.org)- 2003, 2005, 2008
2008 survey showed 3.2 million have television
sets. 1.8 million television set owners are in rural
areas 1.4 million are in urban Centres
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5. Source: Afrobarometer (www.afrobarometer.org)- 2003, 2005, 2008
How often do you listen to/read the following for news? (% of Respondents)
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6. O
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7. 1
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8. 1
Television allocated 2% share of time to reality TV program contributing
4% of viewership time amounting to about KES 1.3 billion by 2011
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9. CUEA - MARCH 2014

10. 1
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11. ITEM COST (in KES)
Production (Equity) 60,000,000
Capacity building (GOK) 700,000,000
Airing (Media Partner) 40,000,000
Incubation (Partner) 50,000,000
Total 850,000,000
For 20% share
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12. March–August 2014 Fundraising & Pilot
August-December 2014 Recruitment of Participants & Pre-Production
May–December 2015 Production
June–December 2015 Post-Production
October 2015 National satellite feed to KTN stations
November 2015 First carriage report due
December 2015 Second carriage report due
January 2016 Third carriage report due
February 2016 Fourth carriage report due
March 2016 Series Re-feed and Fifth carriage report
document
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13. CUEA - MARCH 2014