Domestic audio-visual production: way to strenghten the national identity?

1. SLOVENIAN CASE FOR UCRAINE
Domestic audio-visual production:
way to strenghten the national
identity?

2. Different mechanisms of government protection of national
audio visual and film production in Slovenia
Slovenia enhances and protects the national visual and film production by:
•co-financing domestic production via Slovenian Film Center,
•co-financing domestic production via Radio-television Slovenia,
•regulating domestic quotes on public and commercial Television.
The Institution controling domestic quotes of AV-market as a whole is AKOS,
Agency for communication networks and services of the Republic of Slovenia which
controls fulfilling of the quotas and advertising on the public and commercial
television.

3. RTV Slovenia DCQs (domestic content quotas) for television are:
•25% of Slovenian AV-production,
•¼ of all Slovenian AV-production needs to be Slovenian Independent production
Daily:
•20% of the daily aired program needs to be domestic Slovenian production
•at least 50% of daily aired program needs to be European ,
•at least 10% of above mentioned program needs to be European independent
production, of which at least half needs to be new production
In prime time 18:00 – 22:00:
•60 minutes need to be domestic production
•if there’s a repetition, only first repetition counts

4. Analysis of effectiveness of the mechanisms of state support
and suggestions for Ukraine
Slovenian system is good when it comes to the DCQs, but it shouldn’t be so strict,
as sometimes it’s extremely difficult to fulfill it. The system needs to be:
•simple and well defined when it comes to genres and quality of programs,
•Financially better defined than Slovenian one,
•The system has to enhance international co-productions.

5. Regarding only television, the state has to give good fundaments for the public
television as the commercial networks are very strong and they become
politically powerful very quickly.
Regarding Film Centre, the financial and governance points are really important.
The political control needs to be substituted by the control of the civil society.
For both, all the tenders, results of the tender and final financial reports need to
be announced publicly and need to be from time to time revised by an
international institution or body .

6. Keeping up with the copyright legislation on TV
Slovenian copyright system is as complicated as possible. Respect of the
copyright legislation brings enormous problems when it comes to TV-
production, especially when it comes to use of music of non-Slovenian
production and use of video or photo material of non-Slovenian origin. The
reason is being small and low profit expectation.

7. Protection of children broadcasting in Slovenia
Airing of potentially harmfull content is admissible if it is labeled and
appropriate to the selected time, so that children and minors under normal
conditions do not have access to them:
-contents that are not suitable for children and adolescents up to 12
years, may begin to play after 21 hours,
-the contents of which are not suitable for children and adolescents up to
the age of 15, after 22 hours,
-and content that is not suitable for children and adolescents up to 18
years, after 24 hours - but this kind of content can be played no later than
5 am.

8. •broadcasters are obliged to label potentially harmful content published by
appropriate acoustic and visual warning during playback should be such
content all the time labeled with an appropriate visual symbol (the minister
responsible for the media, the implementing regulations determine the
acoustic and visual warning, a visual symbol and way of publishing). /visual
example/

9. The protection of children and minors with an acoustic warnings for
broadcasts that are not suitable for children and adolescents in audiovisual
media services on demand is also necessary.
To make a special effort for children protection TV Slovenia has produced
jingles to mark Children programming – children can see it before and after
the children's program. /visual example/

10. Conclusion
Slovenia has high protection of domestic production as its
extremely important for the nation identity. /visual
example/

11. Cпасибі!
For any additional information you can always write me to:
natalija.gorscak@rtvslo.si