1. Non-Fiction and Media Glossary
Text Type and Aim: Content and Message:
Newspaper – inform, entertain [if Tabloid], change opinion Audience: group of people that a text is aimed at. Adverts in
[look out for biased writing!] particular aim products at very specific groups of people
Leaflet – inform, advise, persuade Fact: factual information that often aims to persuade or change
Advertisement – persuade, inform opinion
Charity Letter - persuade Opinion: either the writer’s personal views or ‘expert opinions’
Holiday Brochure – persuade, entertain Tone: the emotions or feelings that the writer wants to convey to
Autobiography – describe, entertain the reader. Tone can be persuasive, conversational or informal,
Travel Writing – describe, entertain informative, dramatic, hard-hitting, serious, sad, etc
Language: Presentational Devices:
Alliteration: helps to emphasis words, create a tone or make the Bold print: darker print makes important information stand out
words more memorable: Totally Tropical Taste CAPITAL LETTERS emphasises certain words for extra impact
List of Three / Repetition: to make a word or phrase stand out
and more hard-hitting: All went lame, all went blind, all suffered Bullet Points help to attract the attention of a busy reader
Rhetorical Questions: these help to involve the audience and Font styles help to make the text look different or attractive
make us think
Emotive / Hard-Hitting words: these help to create an emotional Frames and borders text may be boxed in to highlight its importance
response in the audience, angry, sad, happy, etc Graphs and charts used to show facts in a clear and dramatic way
Imagery: these might be similes, personification, metaphors that
help create vivid and memorable pictures in the audience’s mind Pictures these can be emotive. E.g. a picture of a lonely pensioner of
a starving African child
Imperative commands: these tell the audience what to do, give us
instructions: Visit Maldon and try our sea food! Subheadings signpost important information and use key words to
Personal Pronouns: when the writer talks directly to the focus the audience’s attention
audience, making the reader feel addressed individually and
Columns make the text look formal and interesting to look at
directly: You could make a difference!