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       VITALIZED	
  WATER	
  WORLD	
  
                 	
  
                 	
  
                 	
  
                 	
  
                                         	
  
                 	
  

                              2012	
  
                        BUSINESS	
  PLAN	
  
                                                       1	
  
	
  
 

                                       	
  

	
  

                                       	
  

                                       	
  

               rodriguez	
  ceferino	
  juan	
  camilo	
  

       UBIQUITOUS	
  SOCIAL	
  IMPACT	
  ASSET	
  VALUER	
  

                                       	
  

                                       	
  

                                       	
  

                tcherassi	
  de	
  lavalle	
  jose	
  david	
  

                                   CFO	
  

                                       	
                         	
  




                                                                         2	
  
	
  
***	
  
                MISSION	
  
                -­‐	
  MACOLLA	
  333	
  -­‐	
  


                               	
  




                                                           	
  
              SRATEGIC	
  PLANNING	
  


	
  
                         ***	
  
	
     	
  


                                                   3	
  
	
  
TABLE	
  OF	
  CONTENT	
  
                                                                                                                                                                                                                                                                                                                        	
  
	
  

I	
  –	
  EXECUTIVE	
  SUMMARY	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5	
  

	
  

II	
  –	
  SUSTAINABLE	
  SOCIAL	
  INNOVATION	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6	
  

	
  

III	
  –	
  SOLUCIONES	
  VERDES	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7	
  

	
  

IV	
  –	
  SOCIAL	
  IMPACT	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  8	
  

	
  

V	
  –	
  FINANCIAL	
  VEHICLE	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  15	
  

	
  

VI	
  –	
  UBIQUITOUS	
  VALUE	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  16	
  




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   	
  

	
  

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         4	
  
	
  
EXECUTIVE	
  SUMMARY	
  -­‐	
  I	
  

	
  

        Our	
   entrepreneurial	
   undertakings	
   mission,	
   drives	
   SOCIAL	
   OUTCOMES	
   while	
   creating	
  
UBIQUITOUS	
   VALUE;	
   Trough	
   effective	
   &	
   efficient	
   allocation	
   of	
   resources,	
   we	
   tackle	
   SAFE	
   WATER	
  
challenges	
  in	
  vulnerable	
  rural	
  communities	
  of	
  Colombia.	
  

Uniting	
   an	
   exceptional	
   TEAM	
   with	
   complementary	
   skills,	
   talents,	
   aspirations,	
   passions	
   and	
   hopes	
   of	
  
individuals	
   &	
   institutions,	
   to	
   maximize	
   social	
   COexistence	
   &	
   diversity.	
   	
   From	
   sharing,	
   to	
   colloquy,	
   to	
  
collaboration,	
  to	
  synchronization,	
  we	
  perform	
  collective	
  execution	
  and	
  value	
  creation.	
  

                         -­‐	
  All	
  differentiation	
  leads	
  back	
  to	
  a	
  unity,	
  which	
  transcends	
  differences	
  -­‐	
  

We	
   deliver	
   positive	
   financial	
   surplus	
   to	
   impact	
   investors	
   while	
   generating	
   social	
   impact.	
   We	
   are	
   a	
  
COrporation,	
  in	
  the	
  business	
  of	
  creating	
  empowered	
  systemic	
  #SmartTrust	
  Networks,	
  where	
  enormous	
  
amount	
   of	
   value	
   is	
   created.	
   Sustainability	
   is	
   obtained	
   thanks	
   to	
   our	
   integrated	
   operation	
   and	
   to	
   a	
   multi-­‐
stakeholder	
  aimed	
  management	
  strategy.	
  

	
  




                                                                                                                       	
  

	
  

The	
   performance	
   of	
   our	
   Human	
   &	
   Social	
   capital,	
   Impact	
   generation,	
   financial	
   capitalization,	
   and	
  
#TransQuBits,	
   have	
   been	
   projected	
   for	
   the	
   upcoming	
   5	
   semesters	
   (2012-­‐2	
   /	
   2014-­‐2).	
   A	
   holistic	
  
exceptional	
   growth	
   will	
   be	
   seen,	
   by	
   replicating	
  our	
   dynamic	
   Fractal	
   Entrepreneurial	
   Business	
   Model	
   in	
  
every	
   mission.	
   We	
   will	
   COcreate	
   solutions	
   with	
   the	
   1.1billion	
   human	
   beings	
   that	
   don’t	
   have	
   access	
   to	
  
Safe	
  Water,	
  and	
  meet	
  our	
  goal	
  of	
  rendering	
  a	
  Safe	
  Water	
  World	
  by	
  2019.	
                                                    	
  




                                                                                                                                                                        5	
  
	
  
SUTAINABLE	
  SOCIAL	
  INNOVATION	
  -­‐	
  II	
  

	
  

	
          As	
   the	
   economic	
   order	
   shifts	
   away	
   from	
   traditional	
   market	
   options,	
   dynamic	
   ecosystems	
   of	
   new	
  
paradigms	
   ignites	
   the	
   spark	
   to	
   counter	
   intuitive	
   intellectual	
   insights,	
   to	
   surpass	
   our	
   future	
   imaginings.	
  
Society	
  can	
  be	
  viewed	
  as	
  an	
  open	
  system	
  exchanging	
  energy	
  with	
  the	
  environment.	
  Fluctuations	
  CAN	
  BE	
  
created	
  by	
  a	
  small	
  group	
  of	
  people,	
  and	
  this	
  in	
  turn	
  has	
  the	
  potential	
  to	
  change	
  society	
  as	
  a	
  whole.	
  If	
  the	
  
perturbations	
   exceed	
   society's	
   ability	
   to	
   "dampen"	
   the	
   fluctuations,	
   then	
   a	
   new	
   level	
   of	
   social	
   order	
   can	
  
evolve.	
  By	
  growing	
  our	
  networks,	
  and	
  becoming	
  increasingly	
  complex,	
  it	
  becomes	
  more	
  likely	
  that	
  these	
  
small	
  perturbations	
  can	
  lead	
  to	
  higher	
  orders	
  of	
  complexity.	
  Social	
  change	
  and	
  evolution	
  will	
  happen	
  at	
  
an	
  ever-­‐increasing	
  pace.	
  By	
  pioneering,	
  and	
  converging	
  visionary	
  leaders,	
  who	
  stand	
  upon	
  shoulders	
  of	
  
giants,	
   and	
   gaze	
   into	
   successful	
   endeavors,	
   we	
   will	
   pioneer	
   at	
   the	
   forefront	
   of	
   positive	
   impact	
  
generation.	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  
                                                                                                                                                         	
  
	
  

	
  

By	
  analyzing	
  the	
  structure,	
  function	
  and	
  operation	
  of	
  the	
  world’s	
  leading	
  business	
  models,	
  we	
  blended	
  
the	
  best	
  things	
  extracted	
  from	
  each	
  one	
  of	
  them.	
  As	
  a	
   result,	
  we	
  built	
  on	
  the	
  fringe,	
  a	
  revolutionizing	
  
scalable	
  model	
  with	
  an	
  exponential	
  deployment	
  growth.	
  Our	
  Corporation’s	
  Sustainable	
  Social	
  Innovation	
  
Entrepreneurial	
   Fractal	
   Model,	
   is	
   built	
   upon	
   a	
   new	
   economical	
   substrate,	
   that	
   permits	
   a	
   whole	
   new	
  
world	
  of	
  possibilities	
  in	
  the	
  communities	
  our	
  missions	
  take	
  place.	
  

	
  

	
  



                                                                                                                                                                          6	
  
	
  
 

	
                                                                                                           ENTREPENEURIAL	
  FRACTAL	
  MODEL	
  
                                  SOLUCIONES	
  
                                    VERDES	
  
	
                                                                                                   “We	
  are	
  a	
  way	
  for	
  the	
  cosmos	
  to	
  know	
  itself…”	
  

	
                                                                                                       o      Biomimicry	
  of	
  social	
  behaviors	
  	
  
                                                                                                         o      Adapted	
   to	
   business	
   management	
  
         UBIQUITOUS	
                                          SOCIAL	
  
	
         VALUE	
                                            IMPACT	
                                          strategies	
   inside	
   a	
   corporate	
   operation	
  
                                                                                                                framework.	
  
	
  
                                                                                                         o      The	
   scope	
   of	
   this	
   singular	
   systemic	
  
	
                                                                                                              roadmap,	
  propels	
  our	
  culture	
  and	
  vision,	
  
                                   FINANCIAL	
                                                                  towards	
   a	
   continuous	
   and	
   integrated	
  
                                    VEHICLE	
  
	
                                                                                                              management	
  of	
  SOCIAL	
  CHANGE.	
  
                                                                                 	
  
	
                                                                                            	
  
                       ENTREPENEURSHIP	
  MODEL	
  
	
                                                                                            	
  

Fractals	
   are	
   seen	
   all	
   over	
   nature,	
   we	
   may	
   think	
   of	
   them	
   as	
   the	
   language	
   of	
   the	
   cosmos,	
   and	
   the	
   way	
  
nature	
  has	
  been	
  communicating.	
  By	
  observing	
  this	
  behavior,	
  we	
  incorporated	
  to	
  the	
  business	
  model	
  the	
  
natural	
   ability	
   to	
   replicate	
   itself	
   anywhere	
   anytime.	
   Our	
   model	
   is	
   dynamic;	
   it	
   is	
   constantly	
   changing	
   with	
  
the	
  deep	
  analytics	
  of	
  data	
  studied	
  on	
  the	
  recursive	
  feedback	
  loops.	
  	
  

           -­‐    We	
  have	
  to	
  continually	
  be	
  jumping	
  off	
  cliffs	
  and	
  developing	
  our	
  wings	
  on	
  the	
  way	
  down	
  –	
  




                                                                                                                                                                                    	
  

Production	
   and	
   commercialization	
   is	
   integrated	
   in	
   our	
   initiative,	
   to	
   have	
   complete	
   autonomy,	
   and	
   reach	
  
sustainability.	
  By	
  leveraging	
  world	
  currencies	
  and	
  social	
  impact	
  outcomes	
  generated,	
  the	
  market	
  creates	
  
a	
   digital	
   currency	
   (TQB)	
   that	
   liberates	
   our	
   networks	
   from	
   debt,	
   and	
   creates	
   new	
   tasks,	
   activities	
   and	
  
industries	
   that	
   lead	
   to	
   exceptional	
   development	
   in	
   the	
   rooted	
   communities	
   and	
   human	
   beings	
   on	
   the	
  
web.	
  

	
  

	
  


                                                                                                                                                                               7	
  
	
  
 
                                                                                                                                                                                    	
  

       	
  

                                                                                                                              SOLUCIONES	
  VERDES	
  -­‐	
  II	
  

       	
  

       	
  

       	
  
                                                                                                                                                                          	
  
       	
  

              “LIFE’S	
   Corporation”	
   is	
   a	
   liminal	
   entity	
   between	
   the	
   ANALOG	
   world	
   embedded	
   with	
   great	
  
       challenges,	
  and	
  the	
  DIGITAL	
  infinite	
  possibilities	
  of	
  COcreation	
  world,	
  committed	
  to	
  the	
  accomplishment	
  
       of	
  safe	
  water	
  missions.	
  It	
  is	
  a	
  unified	
  open-­‐source	
  Marketplace	
  for	
  the	
  most	
  positive	
  densely	
  energetic	
  
       ideas,	
  where	
  the	
  trading	
  of	
  #TransQuBits	
  (Social	
  Impact	
  Leveraged	
  Digital	
  Currency)	
  create	
  an	
  emerging	
  
       impact	
   synaesthetic	
   economy	
   environment.	
   Such	
   conditions	
   are	
   suitable	
   and	
   optimal	
   to	
   achieve	
   with	
  
       communities:	
  

                  Safe	
  water	
  solutions	
  for	
  life	
  
                  Live	
   Data	
   mining	
   techniques,	
   algorithmic	
   innovation,	
   and	
   pattern	
   recognition,	
   to	
   unearth	
  
                   valuable	
  insights	
  that	
  would	
  otherwise	
  remain	
  hidden	
  for	
  the	
  best	
  decision	
  to	
  be	
  made.	
  
                  Empowerment	
   of	
   knowledge,	
   and	
   creation	
   of	
   epigenetic	
   networks	
   of	
   trust	
   for	
   rapid	
   &	
  
                   sustainable	
  development.	
  
                  Enable	
  a	
  shared	
  language	
  in	
  the	
  communities	
  that	
  allows	
  them	
  interact	
  with	
  new	
  flows	
  (Goods	
  
                   &	
  Services,	
  Participation,	
  trust)	
  
                  Production,	
  catalyzation	
  &	
  maximization	
  of	
  systemic	
  social	
  impact	
  globally.	
  

       Soluciones	
  Verdes	
  came	
  to	
  this	
  world	
  4	
  years	
  ago	
  as	
  a	
  foundation,	
  in	
  MUSHAISA,	
  a	
  town	
  located	
  in	
  the	
  
       municipality	
   of	
   Albania	
   in	
   La	
   Guajira	
   Department,	
   northest	
   part	
   of	
   Colombia,	
   The	
   northest	
   country	
   in	
  
       South	
   America.	
   MUSHAISA,	
   which	
   translates	
   “Land	
   of	
   Coal”	
   in	
   wayúunaiki,	
   is	
   the	
   campement	
   of	
  
       Cerrejon,	
   the	
   biggest	
   open	
   pit	
   mining	
   operation	
   in	
   the	
   world	
   (Owned	
   in	
   equal	
   parts	
   by	
   BHP	
   Billiton,	
  
       Anglo	
  American	
  &	
  Xstrata).	
  The	
  founding	
  members	
  of	
  this	
  integrated	
  initiative	
  grew	
  up	
  in	
  this	
  place,	
  an	
  
       innovation	
  paradise	
  we	
  call	
  home.	
  In	
  February	
  this	
  year	
  the	
  initiative	
  was	
  enlighten	
  by	
  the	
  mutuality	
  of	
  
       minds	
   pursuing	
   the	
   best	
   ways	
   in	
   which	
   social	
   impact	
   outcomes	
   could	
   be	
   boosted.	
   The	
   COemergent	
  
       output	
  metamorphosed	
  Soluciones	
  Verdes	
  into	
  the	
  COrporation	
  of	
  Life.	
  

       By	
   Advancing	
   Knowledge	
   management	
   and	
   communication	
   protocols,	
   we	
   can	
   effectively	
   create	
  
       channels	
   communicating:	
   Platform	
   with	
   Users	
   &	
   Peer	
   with	
   peers.	
   Allowing	
   interaction	
   and	
  
       complementation	
  of	
  everyone’s	
  individual	
  talents.	
  Creating	
  a	
  data	
  flow	
  of	
  thoughts,	
  dreams,	
  sensations,	
  
       ambitions,	
  views	
  and	
  agendas,	
  apparent	
  and	
  evolving	
  on	
  the	
  net.	
  

       	
  

                                                            Meet	
  the	
  SOLUCIONES	
  VERDES	
  TEAM	
  


                                                                                                                                                                                 8	
  
	
  
 
                                                                                                                                                                                       	
  

                                                                                            	
  

                                                                                            	
  

                                                                                                                                           SOCIAL	
  IMPACT	
  -­‐	
  III	
  

                                                                                            	
  




                                                                                                                                                         	
  

       	
  

                       SOCIAL	
   IMPACT	
   is	
   the	
   Product	
   generated	
   by	
   the	
   operation	
   of	
   SOLUCIONES	
   VERDES.	
   It´s	
   the	
  
       output	
   of	
   a	
   systemic	
   process,	
   which	
   continuously	
   COadvances	
   SAFE	
   WATER	
   capabilities	
   of	
   vulnerable	
  
       rural	
   communities,	
   by	
   sustainably	
   empowering	
   a	
   knowledge	
   driven	
   development.	
   Creative	
   innovation	
   is	
  
       at	
   the	
   core	
   of	
   the	
   framework;	
   it	
   catalyzes	
   the	
   COcreation	
   of	
   new	
   local	
   solutions	
   that	
   pioneer	
   at	
   the	
  
       vanguard	
  of	
  community	
  rooting	
  value	
  schemes.	
  Through	
  go-­‐ahead	
  standards	
  and	
  universal	
  processes	
  we	
  
       bundle	
  in	
  new	
  esthetic	
  the	
  Social	
  Impact	
  produced.	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  


                                                                                                                                                                                    9	
  
	
                                                                                                                                                                           	
  

                                                                           PRODUCT	
  CREATION	
  
 
                                                                                                                                                                            	
  

       	
  

       	
  

       The	
   framework	
   establishes	
   a	
   technical	
   model,	
   witch	
   outputs	
   sustainable	
   SAFE	
   WATER	
   solutions	
   for	
  
       strategic	
  communities.	
  

       SOCIAL	
   IMPACT	
   is	
   produced	
   in	
   missions;	
   each	
   adventure	
   defines	
   its	
   own	
   set	
   of	
   quantifiable	
   goals,	
  
       leading	
  to	
  effectively	
  planned	
  strategies	
  and	
  precise	
  execution.	
  The	
  positive	
  reward	
  structure	
  produces	
  a	
  
       final	
   product;	
   raw	
   data	
   input,	
   that	
   is	
   packed	
   into	
   valuable	
   information	
   codes	
   which	
   leverage	
   a	
   digital	
  
       monetary	
   standard	
   with	
   economical	
   financial	
   vehicles	
   to	
   advance	
   forward	
   the	
   pace	
   of	
   social	
  
       enlightenment.	
  

       The	
   production	
   of	
   SOCIAL	
   IMPACT	
   is	
   achieved	
   by	
   community	
   tailored	
   approach,	
   that	
   measure	
   and	
  
       control	
   key	
   variables	
   to	
   maximize	
   the	
   creation	
   of	
   ubiquitous	
   shared	
   value.	
   This	
   guiding	
   technical	
  
       procedure	
   of	
   our	
   SAFE	
   WATER	
   Measurement	
   Index,	
   establishes	
   a	
   cornerstone	
   map,	
   aimed,	
   at	
  
       improving	
  specific	
  SOCIAL	
  IMPACT	
  targets.	
  	
  

       	
  

       	
          MISSION	
  TARGET	
  

       Once	
   entangled,	
   two	
   points	
   become	
   connected	
   forever.	
   It	
   is	
   important	
   to	
   start	
   a	
   strong	
   initial	
  
       communication	
   link,	
   to	
   connect	
   rural	
   communities	
   that	
   share	
   a	
   high	
   vision	
   of	
   SOCIAL	
   IMPACT	
  
       opportunity	
   management,	
   with	
   technological	
   knowledge	
   tools.	
   The	
   first	
   approach,	
   projects	
   a	
   future	
  
       valuation,	
   to	
   have	
   the	
   information	
   necessary,	
   to	
   render	
   the	
   best	
   alpha	
   candidate	
   when	
   time	
   for	
  
       selection	
   of	
   missions.	
   Through	
   local	
   selection	
   criteria	
   that	
   level,	
   prioritize	
   &	
   superpose	
   different	
  
       conditions	
   to	
   COemerge	
   with	
   the	
   upmost	
   perceived	
   aware	
   solution.	
   Parameters	
   such	
   as	
   basic	
  
       infrastructure,	
   cultural	
   wealth,	
   united	
   leadership,	
   population,	
   education,	
   water	
   sources,	
   data	
   input	
  
       feasibility	
  are	
  paramount.	
  

       	
  




                                                                                                                                       	
  

                                                                             Mission	
  Targets	
  



                                                                                                                                                                        10	
  
	
  
 
                                                                                                                                                                   	
  

                                                                                     	
  

                                                                                     	
  

       	
          STRATEGIC	
  PLANING	
  &	
  EXECUTION	
  

       Relevant	
   activities	
   are	
   categorized;	
   adjacent	
   complementary	
   teams	
   assemble	
   the	
   tasks	
   and	
   assign	
  
       responsibilities.	
  Fixed	
  time	
  frames	
  are	
  established	
  for	
  each	
  task,	
  to	
  follow	
  the	
  concurrent	
  agendas.	
  Raw	
  
       data	
   is	
   extracted	
   and	
   collected	
   by	
   members	
   of	
   the	
   community;	
   they	
   will	
   be	
   generating	
   data	
   and	
  
       metadata	
   to	
   better	
   understand	
   the	
   complexity	
   underlying	
   their	
   reality,	
   and	
   organize	
   files	
   with	
  
       standardized	
  forms	
  for	
  any	
  future	
  search	
  of	
  open	
  data.	
  	
  

       Practical	
   community	
   experience,	
   mingled	
   with	
   our	
   technology	
   and	
   standardized	
   processes,	
   provides	
  
       efficient	
   manufacturing	
   procedures,	
   which	
   enable	
   a	
   pioneering	
   biotechnological	
   system.	
   It	
   is	
   completely	
  
       local	
  and	
  low	
  cost	
  to	
  produce;	
  Intended	
  for	
  daily	
  use	
  to	
  produce	
  CLEAN	
  WATER	
  for	
  life.	
  

       With	
  collective	
  consensus,	
  determined	
  cooperation	
  and	
  concrete	
  compromise,	
  we:	
  diagnose,	
  evaluate,	
  
       prioritize,	
  select,	
  socialize,	
  and	
  plan	
  strategies	
  with	
  key	
  stakeholders.	
  

       The	
  Implementation	
  of	
  the	
  strategic	
  plan	
  involves:	
  logistics,	
  transportation,	
  installation	
  and	
  operational	
  
       training	
  of	
  technology	
  to	
  communities.	
  

       	
  

       	
  


       BIG	
  DATA	
  &	
  METADATA	
  
       	
  




                                                                                                                                                               11	
  
	
  
 
                                                                                                                                                                         	
  

              DATA 
              HARVESTING

                                                             INDIVIDUAL LEVEL
                                                               HUMAN BEING
                                                                                                                            CROSS-­‐SENSORY	
  
              01100100011000010111010001100001001000000110100001100001011100100                                             PERCEPTION:	
             Quantum	
  
              11101100110010101110011011101000110100101101110011001110110010001
              10000101110100011000010010000001101000011000010111001001110110011                                             physics	
   is	
   showing	
   us,	
   that	
  
              001010111001101110100011010010110111001100111
                                                                the	
   act	
   of	
   observation	
  
              01100100011000010111010001100001001000000110100001100001011100100
              1110110011001010111001101110100011010010110111001100111
                                                      ultimately	
            determines	
  
              01100100011000010111010001100001001000000110100001100001011100100
              1110110011001010111001101110100011010010110111001100111
                                                                                                                            whether	
   the	
   photon	
   will	
  
              01100100011000010111010001100001001000000110100001100001011100100                                             behave	
   as	
   a	
   particle	
   or	
  
              1110110011001010111001101110100011010010110111001100111
              
                                                                                                             wave.	
  	
  
                                                                                                                            	
  

                                                                        COMMUNITY LEVEL
                 FAMILY LEVEL
                                                                            MACOLLA
                 SOCIAL GROUP

                                                                                                                   	
  

       SAFE	
   WATER	
   performance	
   index	
   (SWPI):	
   Measurement	
   &	
   Data	
   is	
   fundamental	
   to	
   our	
   Corp.	
   SWPI	
   is	
   a	
  
       complete	
  toolbox	
  of	
  dimensions,	
  imbedded	
  in	
  a	
  state-­‐of-­‐the-­‐art	
  framework,	
  with	
  a	
  dynamic	
  purpose	
  to	
  
       gather	
  and	
  show	
  to	
  the	
  world	
  new	
  social	
  data	
  

       	
  

               Inges&ng'data'in'all'shapes'and'sizes''
               !  Generated'and'filed'by'community'members'
               !  Collected'from'Video/Audio/Images/Characters'
                                                                                                                                                         sks'
                                                                                                                                                    n'ta
                                                                                                                                         gh   'o p e
                                                                                                                               'th   rou
                                                                                                                  g'      data
                                                                                                         in
                                                                                                    cess
                                                                                               ' pro '
                                                                                           vely     m
                                                                                    C rea& 'plaFor
                                                                                           e
               Analyzing'data'through'sta&s&cal'and'                                 in'th
               algorithmic'techniques'



                                                                                        Conveying'data'to'offer'beAer'insights'to'
                                                                                        human'and/or'machine'decisionBmaking'


               Visualizing'data'so'that'there’s'a'story'that'
               others'may'understand.'
                                                                                                                                                                            	
  


                                                                                                                                                                     12	
  
	
  
 
                                                                                                                                                                                 	
  

       	
  

       Information	
   is	
   at	
   the	
   surface	
   of	
   everything,	
   therefore,	
   there	
   is	
   always	
   a	
   way	
   to	
   measure	
   in	
   qualitative	
  
       and	
  quantitative	
  ways	
  ANYTHING	
  we	
  can	
  imagine.	
  The	
  Impact	
  Reporting	
  &	
  Investment	
  Standards	
  (IRIS)	
  
       of	
   the	
   Global	
   Impact	
   Investment	
   Network	
   (GIIN)	
   is	
   a	
   set	
   of	
   standardized	
   metrics	
   that	
   describe	
   an	
  
       organization’s	
   social,	
   environmental,	
   and	
   financial	
   performance.	
   We	
   support	
   this	
   global	
   initiative	
   as	
   a	
  
       way	
  to	
  guide	
  new	
  organization’s,	
  but	
  we	
  will	
  contribute	
  and	
  COcreate	
  NEW	
  metrics	
  that	
  have	
  the	
  ability	
  
       to	
  alter	
  the	
  perception	
  of	
  Stakeholders,	
  and	
  change	
  reality.

       	
                                                  	
  




                                                                                                                                                                             13	
  
	
  
 
                                                                                                                                                                            	
  

       An	
  evidence	
  based	
  scheme	
  that	
  transparently	
  accounts	
  for	
  the	
  milestones	
  targeted,	
  to	
  enhance	
  scalable	
  
       SOCIAL	
   OUTCOMES.	
   Scan,	
   test	
   and	
   record	
   key	
   metrics	
   to	
   qualify	
   &	
   quantify	
   the	
   different	
   dimensions	
  
       resulting	
  from	
  our	
  SAFE	
  WATER	
  social	
  impact.	
  

       	
  
              MAIN WATER SOURCE




                                                                                            13
    333
                                                                                           JOBS HUMANS
                  Jaguey #1




                                                                                          CREATED
      1987
                                                                                                                          lts




                                                       SECONDARY WATER SOURCE
                                                           YOUR LOGO
                   Page ! 3
                                                             Jaguey #2

                                                                                                                                                                                   	
  

                                                                                         	
  

       Making	
   data	
   OPEN	
   &	
   EASILY	
   accessible	
   to	
   our	
   multi-­‐stakeholder	
   network	
   in	
   a	
   timely	
   manner,	
   can	
   create	
  
       remarkable	
  value.	
  We	
  REDUCE	
  search	
  and	
  PROCESSING	
  time	
  &	
  provide	
  aggregated	
  data	
  as	
  a	
  "common	
  
       good”.	
   Investors,	
   stakeholders	
   and	
   anyone	
   on	
   the	
   web	
   can	
   follow,	
   and	
   observe	
   a	
   social	
   impact	
  
       augmented	
  reality.	
  With	
  new	
  data	
  esthetic	
  visualization,	
  we	
  can	
  create	
  more	
  empathy	
  and	
  keep	
  track	
  of	
  
       the	
   development	
   of	
   Macolla.	
   Big	
   data	
   allows	
   ever-­‐narrower	
   segmentations;	
   therefore,	
   much	
   more	
  
       precisely	
  tailored	
  solutions	
  with	
  the	
  rooted	
  community.	
  

                                        Its	
  not	
  about	
  prediction,	
  its	
  about	
  understanding	
  complexity.	
  

                                                                                         	
  



                                                                                                                                                                        14	
  
	
  
 
                                                                                                                                                                	
  




                                                                                                                                        	
  

       Working	
  in	
  collaboration	
  with	
  communities	
  to	
  provide	
  support	
  with	
  the	
  adaptation	
  of	
  a	
  new	
  mindset,	
  to	
  
       certify	
   involvement	
   and	
   leadership	
   that	
   clearly	
   guaranties	
   the	
   ability	
   of	
   communities	
   to	
   provide	
  
       themselves	
  with	
  safe	
  water	
  for	
  life.	
  	
  

       	
  

       	
  

       ECO	
  FILTER	
                                                                      	
  

       Technology	
   used	
   for	
   the	
   production	
   of	
   SAFE	
                 	
  
       WATER.	
  
                                                                                            	
  
       	
  
                                                                                            	
  
       STATE	
  OF	
  THE	
  ART	
  
                                                                                            	
  
       Local	
   &	
   100%	
   sustainable	
   water	
   treatment	
  
       system	
   design	
   to	
   combine	
   BIOsand	
   filtration	
                    	
  
       and	
   solar	
   disinfection	
   principles	
   to	
   improve	
                   	
  
       physical,	
   chemical	
   and	
   microbiological	
  
       parameters	
  of	
  water.	
                                                         	
  

       	
                                                                                   	
  

       OPERATION	
                                                                          	
  

       The	
   ECO	
   Filter	
   produces	
   100	
   L	
   of	
   SAFE	
   WATER	
        	
  
                                                                                                                                                     	
  
       per	
   day.	
   It	
   treats	
   sweet	
   sources	
   of	
   water,	
   and	
  
                                                                                            	
  
       has	
   an	
   autonomous	
   operation.	
   The	
   optimal	
                                           ECO	
  FILTER	
  	
  
       operation	
   use	
   is	
   daily.	
   It	
   requires	
   periods	
   of	
         	
  
       basic	
  cleansing.	
  
                                                                                            	
  



                                                                                                                                                            15	
  
	
  
 
                                                                                                                                                                                        	
  


                                                                                                   Technical	
  Details	
  

                                                                                                             Production	
  
                                                                                                              Assembled	
  with	
  local	
  materials.	
  
                                                                                                              	
  
                                                                                                             Capacity	
  
                                                                                                              100	
  L	
  per	
  day	
  
                                                                                                              10	
  –	
  15	
  human	
  beings	
  
                                                                                                              	
  
                                                                                                             Life	
  Span	
  
                                                                                                              7	
   years	
   –	
   No	
   financial	
   costs	
   for	
  
                                                                                                              maintenance	
  and	
  operation.	
  
                                                                                                              	
  
                                                                                                             Water	
  Sources	
  
                                                                                                              River,	
  jagüey,	
  pond,	
  lake.	
  

                                                                                    	
   	
        	
  

          	
  

          	
  

          	
  

          	
  

                        Renewable	
  Energy	
  	
                            	
  

                   Mobile	
  Education	
  System	
                           	
  

       Through	
   solar	
   energy,	
   we	
   can	
   make	
   use	
       	
  
       of	
   our	
   technological	
   tools,	
   to	
   enhance	
  
                                                                             	
  
       sensory	
          perceptions	
           and	
      user	
  
       experience,	
   and	
   better	
   communicate	
                      	
  
       knowledge.	
  
                                                                             	
                                                          	
                                  	
  
       Technology	
   has	
   the	
   capacity	
   of	
  
       amusement;	
             it	
           captures	
          the	
  
       community’s	
   attention	
   and	
   turns	
   it	
   into	
  
       AWE,	
   making	
   the	
   learning	
   process	
   even	
  
       more	
  enjoyable.	
  We	
  encourage	
  them	
  to	
  
       explore	
   our	
   tools,	
   to	
   lead	
   a	
   COcreation	
  
       process	
   and	
   a	
   better	
   bonding	
  
       experience.	
  

       	
                                                                                                                                                                           16	
  
                                                                                                                                                                	
  
	
  
 
       	
  

                                                                                                                           FINANCIAL	
  VEHICLE	
  -­‐	
  V	
  

       	
  

       	
  

       	
  
                                                                                                             	
  
       	
  

                 Tailored	
   digital	
   instrument	
   to	
   COleverage	
   and	
   accelerate	
   the	
   creation	
   of	
   the	
   emerging	
   Impact	
  
       Investment	
   asset	
   class,	
   estimated	
   @	
   $	
   1	
   Trillion	
   USD.	
   The	
   mainstream	
   mechanism	
   interconnects	
   SOCIAL	
  
       IMPACT	
   with	
   capital	
   markets,	
   through	
   financial	
   coding	
   of	
   standard	
   communication	
   protocols.	
   In	
   which	
   a	
  
       message	
  is	
  routed	
  on	
  top	
  of	
  the	
  raw	
  structure	
  of	
  the	
  fabric	
  in	
  the	
  network;	
  using	
  artificial	
  algorithmic	
  
       patterns	
   of	
   intelligence	
   to	
   transmit	
   instantaneous	
   secure	
   ubiquitous	
   data.	
   Our	
   reliable	
   mainstream	
  
       instrument,	
  connects	
  our	
  asset	
  class	
  with	
  social	
  capital	
  markets	
  to	
  assure	
  appropriate	
  funding	
  and	
  reach	
  
       positive	
  economic	
  downturns.	
  

                   	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
                                                                                                                                                   	
  

       	
                                                                    Grafico	
  #	
  29	
  -­‐	
  	
  

       	
  

       SAFE	
   WATER	
   is	
   our	
   gateway	
   to	
   start	
   building	
   Smart	
   trust	
   relationship	
   and	
   networking	
   with	
   Macolla.	
  
       Rooting	
  with	
  communities	
  is	
  only	
  successful	
  when	
  there	
  is	
  consensus	
  and	
  willingness	
  from	
  both	
  parties	
  
       to	
   share	
   and	
   learn	
   from	
   each	
   other.	
   TRUST	
   allows	
   the	
   creation	
   of	
   environments	
   where	
   change	
   and	
  
       COcreation	
  can	
  arise,	
  and	
  where	
  ideas	
  can	
  be	
  seen	
  naked	
  &	
  free.	
  	
  

       	
  

                                                                                                                                                                   17	
  
	
  
 
       	
  

       Our	
   financial	
   vehicle	
   elevates	
   the	
   empowering	
   communities	
   with	
   safe	
   water	
   knowledge	
   to	
   another	
  
       dimension.	
  By	
  adding	
  to	
  the	
  systemic	
  process	
  a	
  holistic	
  economical	
  submask,	
  where	
  activities	
  and	
  tasks	
  
       want	
  to	
  be	
  addressed	
  and	
  accomplished	
  on	
  a	
  daily	
  basis.	
  This	
  integration	
  of	
  our	
  financial	
  vehicle	
  	
  

              •     Creates	
   a	
   new	
   economy	
   that	
   liberates	
   the	
   vulnerable	
   from	
   the	
   scarce	
   Colombian	
   Pesos	
   (COP)	
  
                    concentrated	
  in	
  a	
  few	
  fortunate.	
  
              •     Incentives	
  economical	
  activity	
  and	
  purchasing	
  power	
  to	
  start	
  attending	
  their	
  intents.	
  
                    	
  

       With	
   the	
   first	
   round	
   of	
   a	
   190,000-­‐820,000	
   USD	
   capitalization	
   by	
   INVESTORS,	
   for	
   a	
   3%	
   equity	
   ownership,	
  
       we	
  will	
  proof	
  the	
  concept	
  of	
  our	
  initiative	
  through	
  Macolla	
  #LeanStartUp.	
  By	
  showing	
  results	
  from	
  day	
  1,	
  
       and	
   keep	
   our	
   measurements	
   metrics	
   tickering	
   live	
   on	
   our	
   site.	
   This	
   will	
   allow	
   us	
   to	
   continue	
   with	
   course	
  
       of	
  plan,	
  and	
  proceed	
  with	
  a	
  second	
  round	
  of	
  capitalization	
  for	
  251,000	
  USD.	
  

       	
  




                                                                                                                                                                               	
  

                                                                                              	
  

                                                                    Valuation	
  &	
  Capital	
  Projections	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  

       	
  
                                                                                                                                                                                      18	
  
	
  
 
       	
  

                                                                                                                                 UBIQUITOUS	
  VALUE	
  -­‐	
  VI	
  

       	
  

       A	
   market	
   based	
   structured	
   approach,	
   oriented	
   to	
   the	
   generation	
   of	
   capital	
   through	
   tailored	
   financial	
  
       instruments.	
  




                                                                                                                                                                       	
  

       We	
  will	
  overcome	
  barriers	
  to	
  our	
  ideas	
  succeeding,	
  by	
  COemergent	
  interest.	
  The	
  interest	
  emerged	
  out	
  
       of	
  collaborative	
  mashups.	
  The	
  foundations	
  of	
  the	
  HUMAN	
  COrp	
  are	
  all	
  the	
  human	
  beings	
  entangled	
  with	
  
       it.	
  Ubiquitous	
  value	
  is	
  a	
  result	
  of	
  a	
  platform	
  that	
  links	
  our	
  operations	
  in	
  the	
  field,	
  with	
  allies	
  and	
  virtual	
  
       users.	
   Trading	
   with	
   a	
   digital	
   currency,	
   leveraged	
   by	
   world’s	
   currencies,	
   which	
   has	
   a	
   strictly	
   direct	
   impact	
  
       on	
   maximizing	
   social	
   impact	
   results.	
   Members	
   of	
   Soluciones	
   Verdes	
   have	
   been	
   linking	
   their	
   other	
  
       business	
   platforms	
   with	
   ours,	
   to	
   start	
   making	
   transactions	
   with	
   TQB,	
   and	
   begin	
   to	
   create	
   value	
   and	
   new	
  
       assets	
  to	
  the	
  operation.	
  

       These	
   COuniting	
   of	
   individual	
   perspectives,	
   allows	
   a	
   unified	
   vision	
   of	
   transcultural	
   diversity	
   and	
  
       sustainable	
   safe	
   water	
   innovative	
   solutions	
   for	
   life.	
   Liberating	
   the	
   future	
   from	
   the	
   past	
   and	
   becoming	
  
       the	
  architects	
  of	
  our	
  own	
  destiny.	
  




                                                                                                                                                           	
  

                                                                                                                                                                              19	
  
	
  

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Business Plan: Impact Investment Assett

  • 1.               VITALIZED  WATER  WORLD               2012   BUSINESS  PLAN   1    
  • 2.           rodriguez  ceferino  juan  camilo   UBIQUITOUS  SOCIAL  IMPACT  ASSET  VALUER         tcherassi  de  lavalle  jose  david   CFO       2    
  • 3. ***   MISSION   -­‐  MACOLLA  333  -­‐       SRATEGIC  PLANNING     ***       3    
  • 4. TABLE  OF  CONTENT       I  –  EXECUTIVE  SUMMARY                                                                                                                                                                                                                                                                                  5     II  –  SUSTAINABLE  SOCIAL  INNOVATION                                                                                                                                                                                                                                    6     III  –  SOLUCIONES  VERDES                                                                                                                                                                                                                                                                                      7     IV  –  SOCIAL  IMPACT                                                                                                                                                                                                                                                                                                        8     V  –  FINANCIAL  VEHICLE                                                                                                                                                                                                                                                                                        15     VI  –  UBIQUITOUS  VALUE                                                                                                                                                                                                                                                                                    16       4    
  • 5. EXECUTIVE  SUMMARY  -­‐  I     Our   entrepreneurial   undertakings   mission,   drives   SOCIAL   OUTCOMES   while   creating   UBIQUITOUS   VALUE;   Trough   effective   &   efficient   allocation   of   resources,   we   tackle   SAFE   WATER   challenges  in  vulnerable  rural  communities  of  Colombia.   Uniting   an   exceptional   TEAM   with   complementary   skills,   talents,   aspirations,   passions   and   hopes   of   individuals   &   institutions,   to   maximize   social   COexistence   &   diversity.     From   sharing,   to   colloquy,   to   collaboration,  to  synchronization,  we  perform  collective  execution  and  value  creation.   -­‐  All  differentiation  leads  back  to  a  unity,  which  transcends  differences  -­‐   We   deliver   positive   financial   surplus   to   impact   investors   while   generating   social   impact.   We   are   a   COrporation,  in  the  business  of  creating  empowered  systemic  #SmartTrust  Networks,  where  enormous   amount   of   value   is   created.   Sustainability   is   obtained   thanks   to   our   integrated   operation   and   to   a   multi-­‐ stakeholder  aimed  management  strategy.         The   performance   of   our   Human   &   Social   capital,   Impact   generation,   financial   capitalization,   and   #TransQuBits,   have   been   projected   for   the   upcoming   5   semesters   (2012-­‐2   /   2014-­‐2).   A   holistic   exceptional   growth   will   be   seen,   by   replicating  our   dynamic   Fractal   Entrepreneurial   Business   Model   in   every   mission.   We   will   COcreate   solutions   with   the   1.1billion   human   beings   that   don’t   have   access   to   Safe  Water,  and  meet  our  goal  of  rendering  a  Safe  Water  World  by  2019.     5    
  • 6. SUTAINABLE  SOCIAL  INNOVATION  -­‐  II       As   the   economic   order   shifts   away   from   traditional   market   options,   dynamic   ecosystems   of   new   paradigms   ignites   the   spark   to   counter   intuitive   intellectual   insights,   to   surpass   our   future   imaginings.   Society  can  be  viewed  as  an  open  system  exchanging  energy  with  the  environment.  Fluctuations  CAN  BE   created  by  a  small  group  of  people,  and  this  in  turn  has  the  potential  to  change  society  as  a  whole.  If  the   perturbations   exceed   society's   ability   to   "dampen"   the   fluctuations,   then   a   new   level   of   social   order   can   evolve.  By  growing  our  networks,  and  becoming  increasingly  complex,  it  becomes  more  likely  that  these   small  perturbations  can  lead  to  higher  orders  of  complexity.  Social  change  and  evolution  will  happen  at   an  ever-­‐increasing  pace.  By  pioneering,  and  converging  visionary  leaders,  who  stand  upon  shoulders  of   giants,   and   gaze   into   successful   endeavors,   we   will   pioneer   at   the   forefront   of   positive   impact   generation.                           By  analyzing  the  structure,  function  and  operation  of  the  world’s  leading  business  models,  we  blended   the  best  things  extracted  from  each  one  of  them.  As  a   result,  we  built  on  the  fringe,  a  revolutionizing   scalable  model  with  an  exponential  deployment  growth.  Our  Corporation’s  Sustainable  Social  Innovation   Entrepreneurial   Fractal   Model,   is   built   upon   a   new   economical   substrate,   that   permits   a   whole   new   world  of  possibilities  in  the  communities  our  missions  take  place.       6    
  • 7.     ENTREPENEURIAL  FRACTAL  MODEL   SOLUCIONES   VERDES     “We  are  a  way  for  the  cosmos  to  know  itself…”     o Biomimicry  of  social  behaviors     o Adapted   to   business   management   UBIQUITOUS   SOCIAL     VALUE   IMPACT   strategies   inside   a   corporate   operation   framework.     o The   scope   of   this   singular   systemic     roadmap,  propels  our  culture  and  vision,   FINANCIAL   towards   a   continuous   and   integrated   VEHICLE     management  of  SOCIAL  CHANGE.         ENTREPENEURSHIP  MODEL       Fractals   are   seen   all   over   nature,   we   may   think   of   them   as   the   language   of   the   cosmos,   and   the   way   nature  has  been  communicating.  By  observing  this  behavior,  we  incorporated  to  the  business  model  the   natural   ability   to   replicate   itself   anywhere   anytime.   Our   model   is   dynamic;   it   is   constantly   changing   with   the  deep  analytics  of  data  studied  on  the  recursive  feedback  loops.     -­‐ We  have  to  continually  be  jumping  off  cliffs  and  developing  our  wings  on  the  way  down  –     Production   and   commercialization   is   integrated   in   our   initiative,   to   have   complete   autonomy,   and   reach   sustainability.  By  leveraging  world  currencies  and  social  impact  outcomes  generated,  the  market  creates   a   digital   currency   (TQB)   that   liberates   our   networks   from   debt,   and   creates   new   tasks,   activities   and   industries   that   lead   to   exceptional   development   in   the   rooted   communities   and   human   beings   on   the   web.       7    
  • 8.       SOLUCIONES  VERDES  -­‐  II             “LIFE’S   Corporation”   is   a   liminal   entity   between   the   ANALOG   world   embedded   with   great   challenges,  and  the  DIGITAL  infinite  possibilities  of  COcreation  world,  committed  to  the  accomplishment   of  safe  water  missions.  It  is  a  unified  open-­‐source  Marketplace  for  the  most  positive  densely  energetic   ideas,  where  the  trading  of  #TransQuBits  (Social  Impact  Leveraged  Digital  Currency)  create  an  emerging   impact   synaesthetic   economy   environment.   Such   conditions   are   suitable   and   optimal   to   achieve   with   communities:    Safe  water  solutions  for  life    Live   Data   mining   techniques,   algorithmic   innovation,   and   pattern   recognition,   to   unearth   valuable  insights  that  would  otherwise  remain  hidden  for  the  best  decision  to  be  made.    Empowerment   of   knowledge,   and   creation   of   epigenetic   networks   of   trust   for   rapid   &   sustainable  development.    Enable  a  shared  language  in  the  communities  that  allows  them  interact  with  new  flows  (Goods   &  Services,  Participation,  trust)    Production,  catalyzation  &  maximization  of  systemic  social  impact  globally.   Soluciones  Verdes  came  to  this  world  4  years  ago  as  a  foundation,  in  MUSHAISA,  a  town  located  in  the   municipality   of   Albania   in   La   Guajira   Department,   northest   part   of   Colombia,   The   northest   country   in   South   America.   MUSHAISA,   which   translates   “Land   of   Coal”   in   wayúunaiki,   is   the   campement   of   Cerrejon,   the   biggest   open   pit   mining   operation   in   the   world   (Owned   in   equal   parts   by   BHP   Billiton,   Anglo  American  &  Xstrata).  The  founding  members  of  this  integrated  initiative  grew  up  in  this  place,  an   innovation  paradise  we  call  home.  In  February  this  year  the  initiative  was  enlighten  by  the  mutuality  of   minds   pursuing   the   best   ways   in   which   social   impact   outcomes   could   be   boosted.   The   COemergent   output  metamorphosed  Soluciones  Verdes  into  the  COrporation  of  Life.   By   Advancing   Knowledge   management   and   communication   protocols,   we   can   effectively   create   channels   communicating:   Platform   with   Users   &   Peer   with   peers.   Allowing   interaction   and   complementation  of  everyone’s  individual  talents.  Creating  a  data  flow  of  thoughts,  dreams,  sensations,   ambitions,  views  and  agendas,  apparent  and  evolving  on  the  net.     Meet  the  SOLUCIONES  VERDES  TEAM   8    
  • 9.         SOCIAL  IMPACT  -­‐  III         SOCIAL   IMPACT   is   the   Product   generated   by   the   operation   of   SOLUCIONES   VERDES.   It´s   the   output   of   a   systemic   process,   which   continuously   COadvances   SAFE   WATER   capabilities   of   vulnerable   rural   communities,   by   sustainably   empowering   a   knowledge   driven   development.   Creative   innovation   is   at   the   core   of   the   framework;   it   catalyzes   the   COcreation   of   new   local   solutions   that   pioneer   at   the   vanguard  of  community  rooting  value  schemes.  Through  go-­‐ahead  standards  and  universal  processes  we   bundle  in  new  esthetic  the  Social  Impact  produced.                 9       PRODUCT  CREATION  
  • 10.         The   framework   establishes   a   technical   model,   witch   outputs   sustainable   SAFE   WATER   solutions   for   strategic  communities.   SOCIAL   IMPACT   is   produced   in   missions;   each   adventure   defines   its   own   set   of   quantifiable   goals,   leading  to  effectively  planned  strategies  and  precise  execution.  The  positive  reward  structure  produces  a   final   product;   raw   data   input,   that   is   packed   into   valuable   information   codes   which   leverage   a   digital   monetary   standard   with   economical   financial   vehicles   to   advance   forward   the   pace   of   social   enlightenment.   The   production   of   SOCIAL   IMPACT   is   achieved   by   community   tailored   approach,   that   measure   and   control   key   variables   to   maximize   the   creation   of   ubiquitous   shared   value.   This   guiding   technical   procedure   of   our   SAFE   WATER   Measurement   Index,   establishes   a   cornerstone   map,   aimed,   at   improving  specific  SOCIAL  IMPACT  targets.         MISSION  TARGET   Once   entangled,   two   points   become   connected   forever.   It   is   important   to   start   a   strong   initial   communication   link,   to   connect   rural   communities   that   share   a   high   vision   of   SOCIAL   IMPACT   opportunity   management,   with   technological   knowledge   tools.   The   first   approach,   projects   a   future   valuation,   to   have   the   information   necessary,   to   render   the   best   alpha   candidate   when   time   for   selection   of   missions.   Through   local   selection   criteria   that   level,   prioritize   &   superpose   different   conditions   to   COemerge   with   the   upmost   perceived   aware   solution.   Parameters   such   as   basic   infrastructure,   cultural   wealth,   united   leadership,   population,   education,   water   sources,   data   input   feasibility  are  paramount.       Mission  Targets   10    
  • 11.           STRATEGIC  PLANING  &  EXECUTION   Relevant   activities   are   categorized;   adjacent   complementary   teams   assemble   the   tasks   and   assign   responsibilities.  Fixed  time  frames  are  established  for  each  task,  to  follow  the  concurrent  agendas.  Raw   data   is   extracted   and   collected   by   members   of   the   community;   they   will   be   generating   data   and   metadata   to   better   understand   the   complexity   underlying   their   reality,   and   organize   files   with   standardized  forms  for  any  future  search  of  open  data.     Practical   community   experience,   mingled   with   our   technology   and   standardized   processes,   provides   efficient   manufacturing   procedures,   which   enable   a   pioneering   biotechnological   system.   It   is   completely   local  and  low  cost  to  produce;  Intended  for  daily  use  to  produce  CLEAN  WATER  for  life.   With  collective  consensus,  determined  cooperation  and  concrete  compromise,  we:  diagnose,  evaluate,   prioritize,  select,  socialize,  and  plan  strategies  with  key  stakeholders.   The  Implementation  of  the  strategic  plan  involves:  logistics,  transportation,  installation  and  operational   training  of  technology  to  communities.       BIG  DATA  &  METADATA     11    
  • 12.     DATA HARVESTING INDIVIDUAL LEVEL HUMAN BEING CROSS-­‐SENSORY   01100100011000010111010001100001001000000110100001100001011100100 PERCEPTION:   Quantum   11101100110010101110011011101000110100101101110011001110110010001 10000101110100011000010010000001101000011000010111001001110110011 physics   is   showing   us,   that   001010111001101110100011010010110111001100111 the   act   of   observation   01100100011000010111010001100001001000000110100001100001011100100 1110110011001010111001101110100011010010110111001100111 ultimately   determines   01100100011000010111010001100001001000000110100001100001011100100 1110110011001010111001101110100011010010110111001100111 whether   the   photon   will   01100100011000010111010001100001001000000110100001100001011100100 behave   as   a   particle   or   1110110011001010111001101110100011010010110111001100111 wave.       COMMUNITY LEVEL FAMILY LEVEL MACOLLA SOCIAL GROUP   SAFE   WATER   performance   index   (SWPI):   Measurement   &   Data   is   fundamental   to   our   Corp.   SWPI   is   a   complete  toolbox  of  dimensions,  imbedded  in  a  state-­‐of-­‐the-­‐art  framework,  with  a  dynamic  purpose  to   gather  and  show  to  the  world  new  social  data     Inges&ng'data'in'all'shapes'and'sizes'' !  Generated'and'filed'by'community'members' !  Collected'from'Video/Audio/Images/Characters' sks' n'ta gh 'o p e 'th rou g' data in cess ' pro ' vely m C rea& 'plaFor e Analyzing'data'through'sta&s&cal'and' in'th algorithmic'techniques' Conveying'data'to'offer'beAer'insights'to' human'and/or'machine'decisionBmaking' Visualizing'data'so'that'there’s'a'story'that' others'may'understand.'   12    
  • 13.       Information   is   at   the   surface   of   everything,   therefore,   there   is   always   a   way   to   measure   in   qualitative   and  quantitative  ways  ANYTHING  we  can  imagine.  The  Impact  Reporting  &  Investment  Standards  (IRIS)   of   the   Global   Impact   Investment   Network   (GIIN)   is   a   set   of   standardized   metrics   that   describe   an   organization’s   social,   environmental,   and   financial   performance.   We   support   this   global   initiative   as   a   way  to  guide  new  organization’s,  but  we  will  contribute  and  COcreate  NEW  metrics  that  have  the  ability   to  alter  the  perception  of  Stakeholders,  and  change  reality.     13    
  • 14.     An  evidence  based  scheme  that  transparently  accounts  for  the  milestones  targeted,  to  enhance  scalable   SOCIAL   OUTCOMES.   Scan,   test   and   record   key   metrics   to   qualify   &   quantify   the   different   dimensions   resulting  from  our  SAFE  WATER  social  impact.     MAIN WATER SOURCE 13 333 JOBS HUMANS Jaguey #1 CREATED 1987 lts SECONDARY WATER SOURCE YOUR LOGO Page ! 3 Jaguey #2     Making   data   OPEN   &   EASILY   accessible   to   our   multi-­‐stakeholder   network   in   a   timely   manner,   can   create   remarkable  value.  We  REDUCE  search  and  PROCESSING  time  &  provide  aggregated  data  as  a  "common   good”.   Investors,   stakeholders   and   anyone   on   the   web   can   follow,   and   observe   a   social   impact   augmented  reality.  With  new  data  esthetic  visualization,  we  can  create  more  empathy  and  keep  track  of   the   development   of   Macolla.   Big   data   allows   ever-­‐narrower   segmentations;   therefore,   much   more   precisely  tailored  solutions  with  the  rooted  community.   Its  not  about  prediction,  its  about  understanding  complexity.     14    
  • 15.       Working  in  collaboration  with  communities  to  provide  support  with  the  adaptation  of  a  new  mindset,  to   certify   involvement   and   leadership   that   clearly   guaranties   the   ability   of   communities   to   provide   themselves  with  safe  water  for  life.         ECO  FILTER     Technology   used   for   the   production   of   SAFE     WATER.         STATE  OF  THE  ART     Local   &   100%   sustainable   water   treatment   system   design   to   combine   BIOsand   filtration     and   solar   disinfection   principles   to   improve     physical,   chemical   and   microbiological   parameters  of  water.         OPERATION     The   ECO   Filter   produces   100   L   of   SAFE   WATER       per   day.   It   treats   sweet   sources   of   water,   and     has   an   autonomous   operation.   The   optimal   ECO  FILTER     operation   use   is   daily.   It   requires   periods   of     basic  cleansing.     15    
  • 16.     Technical  Details    Production   Assembled  with  local  materials.      Capacity   100  L  per  day   10  –  15  human  beings      Life  Span   7   years   –   No   financial   costs   for   maintenance  and  operation.      Water  Sources   River,  jagüey,  pond,  lake.                 Renewable  Energy       Mobile  Education  System     Through   solar   energy,   we   can   make   use     of   our   technological   tools,   to   enhance     sensory   perceptions   and   user   experience,   and   better   communicate     knowledge.         Technology   has   the   capacity   of   amusement;   it   captures   the   community’s   attention   and   turns   it   into   AWE,   making   the   learning   process   even   more  enjoyable.  We  encourage  them  to   explore   our   tools,   to   lead   a   COcreation   process   and   a   better   bonding   experience.     16      
  • 17.     FINANCIAL  VEHICLE  -­‐  V             Tailored   digital   instrument   to   COleverage   and   accelerate   the   creation   of   the   emerging   Impact   Investment   asset   class,   estimated   @   $   1   Trillion   USD.   The   mainstream   mechanism   interconnects   SOCIAL   IMPACT   with   capital   markets,   through   financial   coding   of   standard   communication   protocols.   In   which   a   message  is  routed  on  top  of  the  raw  structure  of  the  fabric  in  the  network;  using  artificial  algorithmic   patterns   of   intelligence   to   transmit   instantaneous   secure   ubiquitous   data.   Our   reliable   mainstream   instrument,  connects  our  asset  class  with  social  capital  markets  to  assure  appropriate  funding  and  reach   positive  economic  downturns.                           Grafico  #  29  -­‐       SAFE   WATER   is   our   gateway   to   start   building   Smart   trust   relationship   and   networking   with   Macolla.   Rooting  with  communities  is  only  successful  when  there  is  consensus  and  willingness  from  both  parties   to   share   and   learn   from   each   other.   TRUST   allows   the   creation   of   environments   where   change   and   COcreation  can  arise,  and  where  ideas  can  be  seen  naked  &  free.       17    
  • 18.     Our   financial   vehicle   elevates   the   empowering   communities   with   safe   water   knowledge   to   another   dimension.  By  adding  to  the  systemic  process  a  holistic  economical  submask,  where  activities  and  tasks   want  to  be  addressed  and  accomplished  on  a  daily  basis.  This  integration  of  our  financial  vehicle     • Creates   a   new   economy   that   liberates   the   vulnerable   from   the   scarce   Colombian   Pesos   (COP)   concentrated  in  a  few  fortunate.   • Incentives  economical  activity  and  purchasing  power  to  start  attending  their  intents.     With   the   first   round   of   a   190,000-­‐820,000   USD   capitalization   by   INVESTORS,   for   a   3%   equity   ownership,   we  will  proof  the  concept  of  our  initiative  through  Macolla  #LeanStartUp.  By  showing  results  from  day  1,   and   keep   our   measurements   metrics   tickering   live   on   our   site.   This   will   allow   us   to   continue   with   course   of  plan,  and  proceed  with  a  second  round  of  capitalization  for  251,000  USD.         Valuation  &  Capital  Projections                 18    
  • 19.     UBIQUITOUS  VALUE  -­‐  VI     A   market   based   structured   approach,   oriented   to   the   generation   of   capital   through   tailored   financial   instruments.     We  will  overcome  barriers  to  our  ideas  succeeding,  by  COemergent  interest.  The  interest  emerged  out   of  collaborative  mashups.  The  foundations  of  the  HUMAN  COrp  are  all  the  human  beings  entangled  with   it.  Ubiquitous  value  is  a  result  of  a  platform  that  links  our  operations  in  the  field,  with  allies  and  virtual   users.   Trading   with   a   digital   currency,   leveraged   by   world’s   currencies,   which   has   a   strictly   direct   impact   on   maximizing   social   impact   results.   Members   of   Soluciones   Verdes   have   been   linking   their   other   business   platforms   with   ours,   to   start   making   transactions   with   TQB,   and   begin   to   create   value   and   new   assets  to  the  operation.   These   COuniting   of   individual   perspectives,   allows   a   unified   vision   of   transcultural   diversity   and   sustainable   safe   water   innovative   solutions   for   life.   Liberating   the   future   from   the   past   and   becoming   the  architects  of  our  own  destiny.     19