http://www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis ACTIVITY 1 Understanding the concept Read through the SWOT Analysis hand out with class before asking students to brainstorm examples for business Strengths, Weaknesses, Opportunities and Threats. Discuss with students why the examples may be considered internal or external factors. ACTIVITY 2 Putting theory into practice Have students rank appropriate strategies to the two fictional SWOT Analysis examples, giving reasons for their choices. There are no right or wrong answers. Discuss with the class when each strategic option might be best for each company. For a more challenging activity, ask each student to use the SWOT Analysis template to analyse an existing household brand and give a report to class on what strategy advice they would give the company, explaining the reasons behind their choices. Resources - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20handout.doc - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20worksheet.doc - www.business.govt.nz/tools-and-templates/online-training/marketing/swot-analysis

1. SWOT Analysis

2. SWOT Analysis
Analysing a company’s:
• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS
www.business.govt.nz

3. History of SWOT Analysis
- Developed at Stanford
- Funded by Fortune 500
companies
- Took 9 years to develop
- Involved 5000 interviews
www.business.govt.nz

4. SWOT Analysis is…
… A strategic planning tool that
separates influences on a
business’s future success into
internal and external factors
www.business.govt.nz

5. SWOT Analysis allows businesses to…
- Define realistic goals
- Improve capability
- Overcome weaknesses
with strengths
- Identify threats than can
be turned into
opportunities
www.business.govt.nz

6. A SWOT Matrix…
…separates and compares internal and
external influencers:
INTERNAL: strengths, weaknesses
External: opportunities, threats
www.business.govt.nz

7. A strength can be a competitive advantage
like…
- Superior product
quality
- Lowest price
- Best expertise
- Location
www.business.govt.nz

8. A weakness can be a disadvantage such
as…
- A tired brand
- Inferior location
- High overheads
- A lack of R&D
www.business.govt.nz

9. An opportunity can be…
- A regulatory or tax change
- A high-profile event
(marketing opportunity)
- An untapped market
- A gap left by a failed
competitor
www.business.govt.nz

10. A threat can be…
- Unfavourable regulation
changes
- A new entrant into the
market
- Problems with the
economy
- Market shrinkage
www.business.govt.nz

11. Strategies that can come from SWOT
Analysis…
S-O
W-O
S-T
W-T
www.business.govt.nz

12. Matching strengths to opportunities
Otherwise known as:
S-O or Maxi-Maxi strategy
Using a strength to
maximise an opportunity
www.business.govt.nz

13. Matching weaknesses to opportunities
Otherwise known as:
W-O or Mini-Maxi strategy
Improving capability to
maximise an opportunity
www.business.govt.nz

14. Matching strengths to threats
Otherwise known as:
S-T or Maxi-Mini strategy
Minimising a threat with a
strength
www.business.govt.nz

15. Matching weaknesses to threats
Otherwise known as:
W-T or Mini-Mini strategy
Minimising weaknesses
and threats at same time
(often last choice)
www.business.govt.nz

16. Find Out More
Facebook.com/business.govt.nz
Twitter.com/business_govtNZ
Linkedin.com/company/business-govt-nz
Slideshare.net/MED-Business
business.govt.nz