It's more important than ever to have a strong online presence, especially when you work for yourself and are responsible for finding your own work to make a living. Jennifer Abernathy walks through top tips get return on your time investment on social media, which in this case means more earned revenue.
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3. We Make it Easy for Independent Consultants &
Their Clients to Work Together
4. Webinar Controls
The full screen icon
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presentation area.
The chat box allows you
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presenter.
5. Live Tweeting
Today’s Hashtag: #MBOWeb
Submit your Questions/Comments
Follow Jennifer on Twitter :
@SalesLounge
or @WeDeliverSocial
6. Expert Speaker – Jennifer Abernethy
Jennifer Abernethy
America’s Premier Social Marketing Stylist to Professionals
SHE-EO at sociallydelivered.com & thesaleslounge.com
8. Augmented Reality is Coming!
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9. In a few short years…
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10. It’s time to Modernize your Business Thinking
10
• Therefore: SHIFT! It’s important to begin believing that
YOU ARE THE BRAND
– Not your logo or name of your business
• #SocialBusiness
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11. A Changing Environment
• The World is SHIFTING
• The way you interact with prospects, referral champions and
clients is quickly EVOLVING
• Marketing has SHIFTED…your time is NOW!
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12. Social Media 2006-Current
Social Business 2011- ?
Social Innovation late 2012- ?
Social Influence & Clout 2013
Where Are We Going?
13. Social Business 2.0
“The utilization of the social media landscape to network,
strategize, acknowledge and power-play with key
influencers and your prospects to advance your
business and brand forward”
~Jennifer Abernethy
13
14. ROI = ROR
• Return on Investment = Return on Relationships
• Invest time in the right people and organizations online
• ROI On Social Media Today = leads, recommendations,
introductions, information, media, clients, testimonials
14
15. Digital Relationships are the new currency
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17. Social Business
• Business cards
• Voicemail
• Email
• Interactions
• Digital footprint
17
ALL ARE A PART OF YOUR BRAND
IN THIS NEW SOCIAL BUSINESS LANDSCAPE
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18. People are using Social Media on a Daily Basis
Do you have a presence on:
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• Pinterest
• Facebook
• Twitter
• LinkedIn
• Video to share tips
• Google+
• Instagram
Are you using:
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19. I need you. I’m a busy executive. I’m online!
Make it easy for me to find you &
hire you.
19
• LinkedIn
• YouTube
• Pinterest
• iTunes
• Articles online
• Facebook
• Twitter
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20. Where do Entry Level Employees and Interns
Search?
20
• Hi, I’m the intern and I’ve
been asked to find
consultants for my CEO and
managers.
• I do not know the world
without the internet
• Can you guess the first place
that I will search to find
you?
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21. The #2 Search Engine in the World!
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23. It All Begins With a Photo
• How do you want to represent yourself?
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25. The World’s Largest Online Networking Site!
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26. Think of these Sites as Your Own Channel
26
• Post videos
• Stream live from where
you are speaking
• Share tips!
• Let people know you are
ready to speak!
• Change your timeline
photo every 2 months
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27. Instagram – Great Way to Share Photos
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28. LinkedIn
• How are you representing yourself?
• Are you logging in several times per week?
• Key online networking site
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29. Use a Professional Headline
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30. Share, Share, Share!
• LinkedIn Checklist
• Post updates 5x a week
• Post a video using Slideshare app
• Update your skills so you can get endorsements
• Put your phone number in the summary
• Send personal notes.
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31. Twitter – A Top Source of Leads
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35. 2013 Trend
• Soon people will point their phones at you and read your social
klout!
• Klout = Influence. Credibility. Likeability online
• They will look at :
– Your digital footprint
– Your digital following
– Your digital articles, photos, press and influence.
• Social klout will influence whether people decide to do business with
you, partner with you, sponsor you, support you, etc.
• http://klout.com/home
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36. Professional/Personal Perks for those with Strong
Social Influence
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37. Get Ready for Mobile
37
• M commerce is here and
going mainstream by end of
2013
• Get your mobile websites
ready. 41% of mobile users
have purchased via mobile
• Network Solutions has a
great PDF doc on their site
• Be sure to collect cell phone
numbers!
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38. 38
Weekly Action Items
38
• Update status daily
• Acknowledge new followers
• See a great prospect? Ask for a
phone meeting
• Five calls a day or on your
prospecting days
• Scour your LinkedIn. Ask who
do you need to know?
• Record one video each week.
• Log in! Many people need your
services and expertise!
39. Are YOU Agile Enough to Shift? If not, Your
Business Will Become Irrelevant
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40. Stay Agile, Nimble, Flexible
40
• This fast pace of change is
going to continue for the
next 3 years.
• We have a future coming
that we can’t imagine.
• The possibilities are endless
for ALL of you!
• If I had listened to everyone
that told me FB would never
work… Mindset is key!
• Each day connect to new
people online - Network!
• #PUTP = Pick up The Phone!
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42. Additional Information on MBO Partners
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42
Editor's Notes
In case you aren’t familiar with MBO Partners, at a high level we make it easy for independent consultants and their clients to work together. We do this by running a variety of back office functions for our consultants so they can focus on the work they love. We take care of taxes, invoicing, contracts and business insurances. We also work hard to provide value to independents by creating a wide range of educational content that is featured in our Independent’s Guide portion of our website, as well as in our webinar series!
Some quick housekeeping before we begin – here you can see the webinar controls – please click the button with a small screen icon to move into full screen mode and don’t hesitate to send questions across throughout the presentation by typing them into the box shown here. We will answer them all at the end of the presentation.
I would, however, like to answer the most common question we get now: Yes, we will be emailing you a recording of this webinar. You should see it in your inbox early next week.
A new feature on our webinar series is live tweeting! Please note today’s hashtag and feel free to send across questions and comments through the presentation. We will be monitoring it and will also answer these questions at the end of the presentation.
You can also follow our speaker, Jennifer at the Twitter handles you see here.
I trimmed down the content on this slide a bit, make sure it still hits your main points. I thought some of the words you could just talk through so it wasn’t so busy
TREND
The new currency is being found through digital relationships. It can be compounded however, offline (or via video.)
In an attempt to use less text, I put an image here since there was just one point to be made.
Does this divider work?
Made some text edits on this page, please review. I may be going in the wrong direction, but the point felt a little unfinished.
I moved this section after the portion about personal brand because the focus was still on the individual, if this messes up your presentation, you can change.
Talk through this one. Here is your text:
If I went to your facebook now..does it exude the fact that you are an incredible thought leader, advisor, consultant, strategist or business. industry. Can I find your phone number or videos on your page? I hope so.
Tailored copy for an independent – they don’t have companies or teams.
How do you post a video with Slideshare?
Please define social clout – I’m not confident the audience will understand it. Maybe put it on it’s own slide before this one? I will let you decide.
Is this applicable to our audience since they are selling services, not products via ecommerce?
Can we add tips on how to stay relevant – sites to find information, newsletters to subscribe to, companies that give informational webinars, etc. I think everyone wants to do it, they just don’t know how.