How Solopreneurs Can Achieve ROI from Social Media Marketing

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It's more important than ever to have a strong online presence, especially when you work for yourself and are responsible for finding your own work to make a living. Jennifer Abernathy walks through top tips get return on your time investment on social media, which in this case means more earned revenue.

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How Solopreneurs Can Achieve ROI from Social Media Marketing

  1. 1. How Solopreneurs Can Achieve ROI from Social Media Marketing Presented by: Jennifer Abernethy
  2. 2. Moderator Jaime MacDonell Marketing Manager, MBO Partners
  3. 3. We Make it Easy for Independent Consultants & Their Clients to Work Together
  4. 4. Webinar Controls The full screen icon maximizes the presentation area. The chat box allows you to send a question to the presenter.
  5. 5. Live Tweeting Today’s Hashtag: #MBOWeb Submit your Questions/Comments Follow Jennifer on Twitter : @SalesLounge or @WeDeliverSocial
  6. 6. Expert Speaker – Jennifer Abernethy Jennifer Abernethy America’s Premier Social Marketing Stylist to Professionals SHE-EO at sociallydelivered.com & thesaleslounge.com
  7. 7. It’s No Longer Business as Usual
  8. 8. Augmented Reality is Coming! 8 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  9. 9. In a few short years… 9 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  10. 10. It’s time to Modernize your Business Thinking 10 • Therefore: SHIFT! It’s important to begin believing that YOU ARE THE BRAND – Not your logo or name of your business • #SocialBusiness Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  11. 11. A Changing Environment • The World is SHIFTING • The way you interact with prospects, referral champions and clients is quickly EVOLVING • Marketing has SHIFTED…your time is NOW! 11 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  12. 12. Social Media 2006-Current Social Business 2011- ? Social Innovation late 2012- ? Social Influence & Clout 2013 Where Are We Going?
  13. 13. Social Business 2.0 “The utilization of the social media landscape to network, strategize, acknowledge and power-play with key influencers and your prospects to advance your business and brand forward” ~Jennifer Abernethy 13
  14. 14. ROI = ROR • Return on Investment = Return on Relationships • Invest time in the right people and organizations online • ROI On Social Media Today = leads, recommendations, introductions, information, media, clients, testimonials 14
  15. 15. Digital Relationships are the new currency 15 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  16. 16. Your Personal Brand in Action
  17. 17. Social Business • Business cards • Voicemail • Email • Interactions • Digital footprint 17 ALL ARE A PART OF YOUR BRAND IN THIS NEW SOCIAL BUSINESS LANDSCAPE Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  18. 18. People are using Social Media on a Daily Basis Do you have a presence on: 18 • Pinterest • Facebook • Twitter • LinkedIn • Video to share tips • Google+ • Instagram Are you using: Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  19. 19. I need you. I’m a busy executive. I’m online! Make it easy for me to find you & hire you. 19 • LinkedIn • YouTube • Pinterest • iTunes • Articles online • Facebook • Twitter Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  20. 20. Where do Entry Level Employees and Interns Search? 20 • Hi, I’m the intern and I’ve been asked to find consultants for my CEO and managers. • I do not know the world without the internet • Can you guess the first place that I will search to find you? Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  21. 21. The #2 Search Engine in the World! 21 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  22. 22. Your Online Digital Presence
  23. 23. It All Begins With a Photo • How do you want to represent yourself? Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  24. 24. 24 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  25. 25. The World’s Largest Online Networking Site! 25 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  26. 26. Think of these Sites as Your Own Channel 26 • Post videos • Stream live from where you are speaking • Share tips! • Let people know you are ready to speak! • Change your timeline photo every 2 months Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  27. 27. Instagram – Great Way to Share Photos 27 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  28. 28. LinkedIn • How are you representing yourself? • Are you logging in several times per week? • Key online networking site 28 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  29. 29. Use a Professional Headline 29 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  30. 30. Share, Share, Share! • LinkedIn Checklist • Post updates 5x a week • Post a video using Slideshare app • Update your skills so you can get endorsements • Put your phone number in the summary • Send personal notes. 30 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  31. 31. Twitter – A Top Source of Leads 31 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  32. 32. 32
  33. 33. #TweetChats=Scheduled Conversations 33
  34. 34. 2013-14 Trends 34
  35. 35. 2013 Trend • Soon people will point their phones at you and read your social klout! • Klout = Influence. Credibility. Likeability online • They will look at : – Your digital footprint – Your digital following – Your digital articles, photos, press and influence. • Social klout will influence whether people decide to do business with you, partner with you, sponsor you, support you, etc. • http://klout.com/home Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  36. 36. Professional/Personal Perks for those with Strong Social Influence 36 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  37. 37. Get Ready for Mobile 37 • M commerce is here and going mainstream by end of 2013 • Get your mobile websites ready. 41% of mobile users have purchased via mobile • Network Solutions has a great PDF doc on their site • Be sure to collect cell phone numbers! Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  38. 38. 38 Weekly Action Items 38 • Update status daily • Acknowledge new followers • See a great prospect? Ask for a phone meeting • Five calls a day or on your prospecting days • Scour your LinkedIn. Ask who do you need to know? • Record one video each week. • Log in! Many people need your services and expertise!
  39. 39. Are YOU Agile Enough to Shift? If not, Your Business Will Become Irrelevant 39 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  40. 40. Stay Agile, Nimble, Flexible 40 • This fast pace of change is going to continue for the next 3 years. • We have a future coming that we can’t imagine. • The possibilities are endless for ALL of you! • If I had listened to everyone that told me FB would never work… Mindset is key! • Each day connect to new people online - Network! • #PUTP = Pick up The Phone! Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  41. 41. Thank You! www.thesaleslounge.com www.sociallydelivered.com jea@thesaleslounge.com I’m here for you! 41 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
  42. 42. Additional Information on MBO Partners • EMAIL US - info@mbopartners.com • VISIT our website - www.mbopartners.com • FOLLOW US on Twitter - @mbopartners • SIGN UP for our monthly newsletter - newsletter@mbopartners.com 42

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