1. By: Dontezs Robinson
ADV 420

2. I came up with a strategy that is projected
to bring Reebok back to it’s original luster
as is was during the early nineties.
To achieve this task and objective I have
developed a marketing strategy that
consists of a National Tour featuring two of
today’s hottest Hip-Hop artists sponsored
by Reebok.

3. The two artists that are to be featured
during this Reebok National Tour is
Maybach Music Group CEO Rick Ross as
well as YMCMB artist Tyga.
The Tour will be scheduled to make stops
in 50 different cities across the United
States.
During those stops the artists are to visit
the nearest High School and College for a
meet and greet along with autograph
signing.

4. The key components that are to be utilized
during this Marketing Campaign is a
follows:
 Twitter
 Facebook
 Instagram
 Youtube
 Located Based Gaming
 SEO Advertising
 Google Adwords

5. One of our concentrations for this strategy
includes Social Media Marketing. Social
Media is one of the best ways to engage a
large number of people in participating and
giving feedback to Reebok as a brand.
 Facebook & Twitter will be the catalyst for our social
media campaign because these to site alone
generate heavy traffic from one site to another while
interacting with the consumer.
 Twitter allows the artists fans and consumers to see
what they are doing on a day to day basis.
 Facebook of the other hand can act in the same
ways as twitter, with a little added extras such as the
“like” button.

6.  Youtube will be another one of the sites that I believe will
generate as much traffic as Facebook. This is due to the
rising numbers of uses who look towards Youtube for their
entertainment purposes.
 Youtube enables the consumer to get a inside look at what it
takes to travel, tour and perform in front of thousand of people.
This strategy allows the consumer to see what a day in the life of
our featured artist is like.
 Instagram will be used for the sole purpose of sharing the still
shots captured during the time the the Reebok tour is in
session. Dynamic and dramatic professional photographs
can lead to other forms of advertisment with the artist
wearing and endorsing Reebok while performing.
 SCVGR is a locate based game that requires the player to
perform challenges at specific locations. This will be
significant at each stop along the tour. SCVGR will be used
to get the audience in that city to play along, follow, and
compete for prizes such as shoes, autographs and concert
tickets.

7. SEO Advertising is vital in obatining views
that will potentially lead to future sales. This
advertising methods allows certain
keywords to register you site in Google's
search engine.
Google Adwords will be the final piece of
the plan that will tie all the other keyword
groups that wouldn’t originally be thought of
when searching for any product that
Reebok produces.

8. Whenever you decide to Reebok will have the
ability to track all of the success and numbers
that the marketing plan is generating. This will
be all possible with the aid of several tools
such as:
 Google Analytics – For website traffic monitoring
 Box Office Ticket Sales – For specific numbers
of attendees at the concerts
 Product Sales Numbers – For the amount of
units sold during the course of the tour.
 Facebook “Likes” & Twitter Followers – These
are to monitor and track the growing interaction
between Reebok and its consumers.

9. The budget for this Marketing Plan Is set at
$200,000
The timeline of the Tour & Overall Plan is
shown below.

10. The allocation of the budget stated earlier is
listed as follows:
 Management of Social Networking Platforms -
$30,00
 SEO Advertising - $22,500
 Google Adwords - $22,500
 Location Based Mobile Marketing – SCVGR
 Free Giveaways – Shoes, Clothing, Tickets –
$25,000
 Overall Tour Budget - $100,000
 Rick Ross & Management - $65,000
 Tyga & Management - $35,000