This document is a CV for Lukas Horn summarizing his professional experience and qualifications. He has over 5 years of experience in sports marketing and communications, including current and past roles at Red Bull managing their digital marketing and athlete communications. He holds a Master's degree in Sport, Business & Law and has extensive experience in event management, public relations, and digital strategy for sports organizations.

1. Lukas Horn | Makartplatz 1 | 5020 Salzburg | Austria
T: +43 664 887 903 86 | E-Mail: lukas-horn@gmx.de
Lukas Horn | Makartplatz 1 | 5020 Salzburg | Austria
Sports Marketing & Communications
“My life has always revolved around sports, I am
driven by it. My inner desire is to inspire people to a
sports way of life as well.”
Please find my CV to know what I can do for you.

2. Lukas Horn
Makartplatz 1
5020 Salzburg | Austria
Cell: +43 664 887 903 86
lukas-horn@gmx.de
03/2015 – Present EC Red Bull Salzburg GmbH | Digital Marketing Manager
// Digital Communication Strategy
// Content Creation: Still/Moving Images & Artworks
// Web, Mobile, & Social Media
// Community Management
// Onsite Digital Entertainment, Gaming, & Signage
10/2014 – 02/2015 Red Bull GmbH | HQ - Int. Sports Communications | Freelancer
// Digital Athlete Communication
// Conception of Mobile Application for Athletes
02/2014 – 09/2014 Red Bull GmbH | HQ - Int. Sports Communications | Internship
Event Project: Red Bull King of the Rock
// Strategy, Content Creation, Activations
// Country (26) Guidance: Digital, Best Practices
Athlete Communication
// Athlete Project Ideas & Activations in Social Media
// Conception of Mobile Application for Athletes
12/2013 – 09/2014 BASKETBALL AID International Opportunity Tour 2014 | Volunteer
Tour for American College Players Exhibiting for a Pro
Contract in Europe while Supporting Kids with Cancer
// Marketing, Press Releases, Sponsorship Acquisitions
07/2012 – 08/2012 German House at Olympics 2012 | Volunteer VIP Hospitality
// Hospitality for Athletes, Sponsors, Media, Politicians
// Organizational Support
09/2010 – 03/2011 Glöckner & Co. | Sports Marketing Agency | Internship
// 360° Communication Concepts & Strategy
// Activations (e.g. Allianz & FC Bayern Munich)
// VIP Hospitality for FC Bayern Munich in Allianz Arena
03/2010 – 04/2010 BBC Bayreuth | 1st Division Pro Basketball Club | Internship
// Promotions and Coordinating Game-Day Initiatives
// Communication Campaigns & Sponsorships
// Athletes Management
10/2011 - 11/2013 Master Sc. Sport, Business & Law | University of Bayreuth, GER
Specialization: Sport Marketing & Event Management
Thesis: Crowdfunding in Sports | Grade: 1.3
Overall Grade: 1.8 (ECTS-System)
Professional Experience
Education

3. http://www.linkedin.com/pub/lukas-horn/52/604/878
10/2007 - 07/2010 Bachelor Sc. Sport, Business & Law | University of Bayreuth, GER
Specialization in Professional Sports
Grade: 2.1 (ECTS-System)
08/2012 - 12/2012 California State University | Fresno, USA
Courses in Sports Marketing and Entrepreneurship
Top 10 Entrepreneurship Program in the USA
GPA: 4.0
09/2003 - 06/2004 Cimarron-Memorial High School | Las Vegas, USA
Ten Month Exchange Student Program
Varsity Athlete Basketball
09/2012 - 11/2012 Bulldog Pantry, Fresno State University | Non-Profit Organization
Organization of a Charity Kickball Tournament
Since 09/2007 BBC Bayreuth e.V. | Non-Profit Basketball Club | Bayreuth, GER
Licensed Youth Basketball Coach & Basketball Referee
Languages English - Business fluent in speech and writing
TOEFL iBT Score: 115/120
Spanish - Proficient in speech and writing
French - Proficient in speech and writing
Arabic - Beginner in speech and writing
German - Native speaker
IT Excellent knowledge of Microsoft Word, Excel, PowerPoint &
Outlook
Basic knowledge of Adobe Photoshop CS, AVID & IBM SPSS
Statistics
Sports Multitude of Sports; Especially Basketball
Performance-Oriented Player & Coach
Multiple University State Championships in Basketball
Cultures & Nature I Love to Explore Different Cultures & Landscapes
A.o. North & South America, Asia, Oceania, Europe
References available upon request
Extracurricular Activities
Skills
Personal Interests
Education (2)